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Five principles of a successful dinner.
Rule number one: Don't talk about unpleasant topics. The biggest taboo in dinner is that when you want to talk about a business, you accidentally talk about an unpleasant topic. As long as you are eating, you should avoid this situation.

What topics should a successful dinner party talk about? For example, when drinking drinks, we can talk about some relaxing things, such as golf and the weather. When the main course is served, the chat content can be very meaningful, and you can talk about some hot topics such as food, art, current affairs and harmless. In other words, if you have fun, you will have a chance to talk about things. Otherwise, you will make the other person angry and lose his mind. Talking about business at this time is bound to hit a wall.

The second principle: to seize the opportunity in time, the biggest fear of eating is to get everyone together, but there is nothing to say and do, wasting everyone's time, or spending precious time on meaningless topics. Smart people don't waste time eating, but they need to be decisive and get to the point at the right time. Every minute is paving the way for business.

The third principle: How important is it to make efficient use of every meal? When talking about his own experience, a former sales department manager of Microsoft said that when he worked out his weekly work plan, he always decided who he would meet first, and then arranged four breakfasts, four lunches and two dinners with them every week. In this project, they may be customers, friends, or some influential people, or they may be potential customers or others.

At first glance, the dinner wasted him a lot of time, but in fact it was an efficient marketing method. Suppose you have 700 chances to eat with people who can bring positive effects to your life every year. After that, you can have an agenda at the formal meeting immediately. It is conceivable that you will become more efficient both personally and professionally.

Sun Xiao is a business manager engaged in new product development. At the busiest time, he still arranges four formal breakfasts, lunches and two dinners with people. Therefore, no matter how busy he is in a week, he will go to marketing opportunities ten times, which will deepen the impression of customers in a very relaxed time.

Sun Xiao said that this is an extremely simple but very effective method. After all, it takes time to eat by yourself. So the combination of the two makes use of every meal time. In addition, at dinner parties, people are usually in a happy mood, and it is easier to establish deep friendship. It usually takes longer to visit ten customers, but if you visit customers by dinner, you will have established a relationship with them before you start your formal work. Dinner opportunities like this can not only strengthen the existing relationship with customers, but also get valuable returns.

The fourth principle: don't use force when eating. Dialogue must be flexible. Don't push hard, or it's easy to scare the other person away. Remember not to be too rash, as if you can't wait to achieve your goal in one second. You know, what matters is not what you do, but whether the other party accepts this way.

The best way is not to talk about work in a hurry. As the old saying goes, "eat people with soft lips and short hands." As long as the other party promises to have dinner with you and have a good talk, the next time you ask him for cooperation or help, generally speaking, most people will not be too embarrassed to refuse your invitation thousands of miles away; Unless he has made up his mind, he just wants to give you a beating, but he doesn't want to make any effort.

The fifth principle: think more about each other, which is a very basic truth. I'd rather talk more about what benefits I can bring to each other and what kind of quality service I can provide, rather than "what do I want?" Think more about "what do you need" than "what do I want"

This article authorizes the self-optimizing culture/Zhang's "Money in the Dinner: 12 Unspoken Rules, Fresh People Can Eat One Day in the Workplace"

Money in the dinner: 12 hidden rules, fresh people can eat for a day in the workplace.