Guangdong International Hot Spring Tourism Festival is one of the most influential hot spring tourism festivals in China. After more than ten years of rapid development, Guangdong hot spring tourism has experienced a leap from health care to comprehensive tourism and vacation. It is in the forefront of the country in terms of hot spring resort planning, hot spring facilities, service concept and management level, and it is also the most mature "business card" industry among all kinds of characteristic tourism in Guangdong Province. Guangdong's development of hot springs has put forward the grand goal of "building a strong hot spring tourism province in China and a world hot spring leisure resort". Guangdong hot spring industry will take the hot spring tourism festival as an opportunity to introduce the world's advanced hot spring research achievements and development concepts into Guangdong and devote itself to the great development of the world's hot springs with a more open attitude. In 2007, Guangdong International Hot Spring Tourism Festival put forward the slogan "Spring is in Guangdong", which fully demonstrated the confidence, tolerance and atmosphere of Guangdong hot springs. "Spring in Guangdong" is the pride and persistent pursuit of Guangdong tourism. It is a hot spring with characteristics, culture, humanistic care and world-class reputation. Guangdong hot springs with large scale, high specification, good quality and good service have become the leading role of Guangdong tourism. The purpose of holding Guangdong International Hot Spring Tourism Festival is to popularize the consumption of hot springs. Through the promotion of hot springs in Guangdong to the next level, the hot springs in Guangdong will be introduced to the world, and the golden signboard of "Springs in Guangdong" will be created to continue to lead the development of hot spring tourism in China and even the world.

Guangdong has designated the annual 65438+1October 25th as "Guangdong Hot Spring Tourism Day", and promoted the traditional mode of combining health care, business entertainment, tourism and leisure with hot springs as the axis to upgrade to the form of combining tourism, real estate development, medical care and comprehensive community development. Around the hot spring tourism day in Guangdong every month, Guangdong will hold a variety of hot spring-themed activities and launch various hot spring products and health products. Hot spring enterprises in the province will also launch a series of concessions to popularize hot spring knowledge, guide hot spring consumption, present a hot spring feast for the majority of hot spring lovers, and let more people enjoy the fruits of the development of hot spring tourism in Guangdong. Hot spring tourism, hot spring leisure and hot spring health care will become an indispensable part of Guangdong's national life. Guangdong Hot Spring Tourism Day is the first in China.

Hot Spring Branch of Guangdong Tourism Association (hereinafter referred to as Guangdong Hot Spring Tourism Association) was established on September 13, 2004. It is a non-profit social organization composed of hot spring tourism industry and related industry organizations, enterprises and institutions on the basis of equality and voluntariness. Its competent units are the Provincial Tourism Bureau and the Tourism Association. The English name is Guangdong Hot Springs Association. The purpose of Guangdong Hot Spring Tourism Association is to study and discuss the related issues of hot spring tourism development in Guangdong Province, including hot spring tourism, hydrotherapy, aromatherapy and health preservation. , actively carry out publicity and promotion, market development, personnel training and experience exchange of Guangdong hot spring tourism, gradually establish Guangdong hot spring tourism industry standards, and strive to serve members, industries and the government. Promote the healthy, orderly and sustainable development of Guangdong's hot spring tourism industry, actively build Guangdong's hot spring tourism brand, and strive to make this association an influential organization in Guangdong Province and even the whole country. Guangdong Provincial Tourism Association Hot Spring Branch is the first hot spring tourism industry association in China. Its establishment will promote Guangdong's hot spring tourism to gradually realize standardized service and management, maintain industry discipline, formulate rules and regulations, establish a platform for mutual learning, exchange information and common development, and create a good development environment for competition and win-win. It also marks that China's hot spring tourism industry has entered a new development stage.