Regardless of appearance, Song Jiang is not a great talent on the surface. However, he gradually became the leader of Liang from a small official in Yuncheng, and became a hero in the eyes of all heroes. And let a group of rabble take it orally and manage it orderly. From the point of view of marketing, although Song Jiang was finally harmed by traitors, the process of Song Jiang's step-by-step prosperity contains rich marketing art, which is worth pondering.
First, the goal is clear: that is, to "woo an" and finally to the royal family to realize their ideals of "serving the country faithfully" and "honoring their ancestors"
Second, the propaganda slogan: "Doing Heaven for Heaven" is itself a resounding advertising slogan. Tell all the brothers and people that the Liangshan Uprising, unlike ordinary bandits, served the emperor, because the emperor was the son of heaven and the representative of heaven. It was not until he successfully enlisted in the army that he presented the apricot banner of "Doing Good for Heaven" as a gift to the emperor, indicating that this was a very successful advertising slogan.
Third, the art of employing people: Liangshan 108 heroes, with complex sources of ingredients, great differences in personality and interests, and different abilities of everyone. It is such a group of people that need superb management and art of employing people to get together and use them for us.
Fourth, crack down on competitors. Song Jiang beat his opponent by hook or by crook. Although Song Jiang admired classical Chinese on the surface, in fact he regarded himself as the boss of Liangshan and didn't take classical Chinese seriously.
Fifth, build momentum. "Soldiers, potential also". And marketing publicity. In order to achieve his ultimate goal of "wooing", Song Jiang must find ways to attract the attention of the court, and one of the ways is to create momentum.
Sixth, the goal is achieved. Throughout the whole process of Song Jiang's final realization of Liangshan goal, it is actually a process of realizing marketing goal.
More related "marketing management" can be found in "☆ Caizhiwu ☆".
▲wlwygjboAACCaacc▲