PUMA is a German sports brand, which puts forward a brand-new slogan: Forever Faster, designs and provides professional sports equipment, and its products cover the fields of running, football, golf and even racing.

Puma Group owns brands Puma, Cobra Golf and Tretorn. In 2004, Puma announced that through the cross-border cooperation with BMW Mini, it became the clothing supplier of BMW-Williams Team with the highest voice of winning the championship in F/KLOC-0 in 2004.

Extended data

Brand development history:

Founded in 1948, PUMA is translated as puma in Chinese, which means puma. Is a large-scale sports brand originating from Germany, mainly producing shoes and sportswear. Puma's shoes and costumes are very popular in hip-hop graffiti culture, and together with Adidas, they became one of the representatives of hip-hop culture in 1970s and 1980s.

Brand founder: Rudolf Dassler.

Rudolph Dassler joined his younger brother Adolf Dassler (nicknamed Adi Adi)' s Dassler company in Herorakh on 1924, and changed its name to Dassler Brothers. 1in the mid-1930s, Dassler Brothers grew into the world's leading brand of sports shoes, with nearly 100 employees and more than 30 styles.

After World War II, Dassler Brothers resumed its business, with 47 employees, extracting rubber from canvas and American fuel tanks and making the first batch of sports shoes after the war.

1948, Adolf Dassler combined Adi and das with their own names, and changed the name of Dassler Brothers Company to adidas. The two brothers parted ways, and the older brother Rudolf Dassler founded Puma Company, which was in the same direction as Adidas, and both of them mainly produced sporting goods. Since then, they have become competitors.

1986 puma joined the stock exchanges in Munich and Frankfurt. Today, Puma has 3,200 employees and its products are sold to more than 80 countries. In 2003, the company's assets reached1200 million euros.

PUMA's shoes and clothes are very popular in hip-hop graffiti culture, both in the United States and abroad. Puma, together with Adidas, is also one of the representatives of hip-hop culture in 1970 and 1980.

Puma is the fastest growing brand in the sportswear market from/kloc-0 to 998-2003, with the growth rate exceeding double digits for six consecutive years. Surprisingly, in 2002, Puma's advertising expenditure in the United States was only $3.9 million, while in the same year, Nike's advertising expenditure was $6.5438+$20 million, and Reebok's expenditure was $45.3 million.

Puma official website-Exploration

Baidu Encyclopedia-Puma