Development course 1929 Chow Tai Fook's first gold shop was founded by Mr. Zhou Zhiyuan in Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly engaged in traditional gold ornaments. 193 1 year, Chow Tai Fook Gold Store moved from Guangzhou to Macau due to the civil war and the outbreak of War of Resistance against Japanese Aggression. Chow Tai Fook's first franchise store in Macau is at No.28, Xinma Road, Macau. 1939 Chow Tai Fook opened its first branch in Hong Kong at Queen's Road Central 148A. From 65438 to 0956, Chow Tai Fook was officially taken over by Mr. Zheng Yutong, and in this year, 999.9 pure gold jewelry was created, which became the Hong Kong standard of gold fineness in the jewelry industry today. From 65438 to 0960, Chow Tai Fook broke through the capital structure model of ancient gold shops and established Chow Tai Fook Jewelry and Gold Co., Ltd., which expanded from a single gold business to jewelry business and became the earliest limited company in the gold industry in Hong Kong. At the same time, Chow Tai Fook boldly abandoned the old form of gold shops and branches, expanded the company's business with modern chain store management, and gave full play to the marketing concept of "customer first", which won a wide good reputation in Hong Kong. From 65438 to 0964, Chow Tai Fook invested and set up a diamond grinding factory in Johannesburg, South Africa, specializing in diamond cutting and polishing technology to ensure product quality. As a result, De Beers, the world's largest rough diamond producer, obtained the distribution patent right, and later became one of the global 125 international authoritative diamond dealers of De Beers (now DTC Diamond Sales Center) (84 have been screened). Mr Zheng Yutong, the operator of Chow Tai Fook, is also known as the "jewel king" in Hong Kong. From 65438 to 0984, the Hong Kong government legislated for gold products, and 999.9 pure gold pioneered by Chow Tai Fook was set as the color standard of gold jewelry. From then on, consumers can also buy their beloved gold ornaments with confidence and pleasure. The gold market has flourished, and the method of making jewelry with 999.9 pure gold has been widely adopted by Hong Kong counterparts. From 65438 to 0990, Chow Tai Fook decided to set a "one-bite price" at the cost plus reasonable profit, so that all consumers could enjoy the treatment of buying jewelry at a reasonable price and really protect their own interests. The "one price" policy is of great significance to change the chaotic pricing situation of jewelry retail industry in Hong Kong. Now, the word "one-price" is not only imitated by merchants in the industry, but also often appears in real estate and department stores, becoming another generation of nouns of "authentic". 1998 Chow Tai Fook opened its first franchise store in China in Gui You Shopping Mall in Jianguomen, Beijing. The opening of this franchise store is a milestone for Chow Tai Fook to explore the domestic market. Since then, Chow Tai Fook's domestic business has entered a period of rapid development. 200 1, Chow Tai Fook held "Bright Starlight Charity Night, Chow Tai Fook Charity Jewelry Auction Fund-raising Activity" in Dongguan, Guangdong. Chow Tai Fook took out jewels worth more than 1000 million collected over the years and held an auction that night. All the proceeds from the auction were donated to Project Hope to help out-of-school children. This righteous act reflects Chow Tai Fook's concern for society. In 2002, Chow Tai Fook opened its first100th franchise store in China on Beijing Road. More than 60 years ago, Chow Tai Fook moved out of Guangzhou because of the war. Today, Guangzhou, the birthplace of Chow Tai Fook, once again witnessed her leap. One hundred represents perfection, which is a new starting point. Huang, director of Chow Tai Fook, put forward the slogan of "exceeding 100 and reaching new heights" on the day of opening the store. In the same year, Chow Tai Fook, as the sole brand of jewelry company, was selected as one of the "Top Ten Famous Brands in Hong Kong". In 2003, the 2003 gold and jewelry consumption survey jointly organized by China Gold News and Beijing Gold Economic Development Research Center showed that Chow Tai Fook had become the most recognized brand in China's jewelry industry. Chow Tai Fook Enterprise Group is undoubtedly the biggest winner of China's jewelry industry in 2003. In 2004, Chow Tai Fook held the 75th anniversary "Diamond Jubilee" celebration and launched a brand-new double "C" brand logo, showing that Chow Tai Fook not only has a stable reputation, but also has the characteristics of creativity and fashion. It marks that Chow Tai Fook has entered a new era of perfect combination of classics and fashion. In 2004, Shanghai Jiuguang Department Store, Chow Tai Fook's 200th franchise store in China District, was grandly opened in Shanghai Jingan District Jiuguang Department Store. June 5438+February of the same year, Chow Tai Fook opened the first franchise store in Korea in Seoul, South Korea. In 2005, the 300th franchise store of Chow Tai Fook in Chinese mainland was grandly opened in Shenyang. In the same year, Chow Tai Fook's trademark was recognized as "China Famous Trademark" by the Trademark Office of the State Administration for Industry and Commerce. From 2007 to today, Chow Tai Fook has opened more than 600 branches in China. In early 2009, Chow Tai Fook successfully completed the layout of 800 core stores, and successfully held the 80th anniversary celebration in early April.