"The fragrance of wine is not afraid of the depth of the alley" is a folk proverb that has been circulated for thousands of years and has the characteristic culture of China. This means that if the wine is well brewed, even in a deep alley, people will come to taste it. Once the Chen cellar is opened, drinkers will not be afraid to step on it because the alley is deep, and they will eventually find it. The meaning of this proverb extends to the fact that something or product is of good quality. Even if you don't advertise, it's hard to find it, and consumers will know it and consciously exert their subjective initiative to find it.

Now this sentence has become a controversial marketing term. Some people think this proverb is still very valuable in today's society. For thousands of years, the wine culture in China has a long history, and people are familiar with the technology, raw materials, types, quality and taste of wine. You don't need to taste a good bottle of wine. Just open the lid of the jar, and you can feel its unique fragrance in Fiona Fang ten miles away. Therefore, the excellent quality of the product itself is advertising and publicity. At present, in real life, false advertisements abound, and merchants abuse compliments, exaggerate the performance, quality and efficacy of the advertised goods, and trick consumers into buying them. Therefore, it is worth considering whether advertisements can fully convey information and infringe consumers' right to know. "The fragrance of wine is not afraid of the depth of the alley" points out that product quality is the key. Unworthy advertisements can only irritate people's eyes and make them feel bored. Product quality is the best advertisement. For individuals, as long as they strengthen their self-cultivation and improve their comprehensive quality, they will stand out and shine everywhere. For an enterprise, paying attention to quality, being honest and trustworthy, abiding by discipline and law, and constantly innovating can always be at the forefront of the same industry. Of course, more consumers will come here. Therefore, product quality is the internal cause and the decisive factor, while advertising is only the external cause and secondary.

However, I think "the smell of wine is also afraid of the depth of the alley." Although "the wine is not afraid of the deep alley" is a famous saying, in today's society, this sentence may not be so applicable. No matter how good the quality is, there is no way out without publicity in today's market economy. Maotai, Wuliangye, Jiannanchun and other famous wines are actively advertising themselves. Under the condition of market economy, the quality of goods is very important, but the outer packaging and publicity can not be ignored. The quality of packaging and the degree of publicity are directly related to the fate of goods. Take Nike for example, its success is largely due to the propaganda function of advertisements. Therefore, even the "bouquet" needs packaging and publicity. This is not a question of the depth of the alley, but a question of where the alley is. Good wine needs to find a good nose, but we can't passively wait for the discovery of an accidental passerby. What we have to do is to push the good wine into the effective sniffing range of the nose. "The fragrance of wine is not afraid of the depth of the alley" only emphasizes the quality of products. This concept originated from the traditional old society. From the perspective of modern development, this sentence is too lacking in efficiency and competition awareness. Although "the fragrance of wine is not afraid of the depth of the alley", it is the ultimate goal to let as many people know and buy such good wine as soon as possible. Only by full publicity and promotion can we take the initiative to occupy the market and be in a favorable position in the fierce market competition. Therefore, even if the product quality is very good, there is a great need for advertising. In the rapidly developing information society, only by actively displaying their own products will they attract the attention of the society and the public. Of course, publicity and advertising must be based on excellent product quality.

Nowadays, people often compare "good wine" to talents, but talents also need Bole's discovery. But through the ages, how many people really understand "Maxima"? Still need self-packaging, self-promotion. Even if they have real ability and superiority, they still use their wisdom to make themselves better, stand out in front of the same people, gain the trust of others and get the reuse of others. Take the story of self-recommendation as an example. It can be said that it is a household name, and it is well known to all women and children. Mao Sui's spirit of daring to recommend himself and saving the country from difficulties has been passed down to this day, which is admirable. Mao Sui's success in fame depends on two conditions: one is daring to recommend himself, and the other is Mao Sui's own talent. At that time, Zhao's life and death were at stake. When Enemy at the Gates's disaster struck, the 3,000 diners who lived a luxurious life in front of Ping Yuanjun's house were silent and helpless. Mao Sui stood up and argued, and finally persuaded Ping Yuanjun to "stand out from the crowd". Throughout the ages, examples of great talents being useless abound. Lu you is ambitious, looking north at the central plains, and it is also a sigh; Xin Qiji's ambition is to serve the country, but he is at a loss ... Don't they have talent?

Think about it. In today's competitive society, can talent really be recognized by others? In addition to mastering solid professional skills, it is more important to improve communication skills. Imagine that if a person does not strive for opportunities or even has a closed personality, no matter how high his professional level is, he will not be appreciated and recognized. Therefore, even the "old wine" is easily buried and forgotten if it is in a deep alley. So "the smell of wine is not afraid of the deep alley"! 2. On the article "The fragrance of wine is not afraid of the depth of the alley"/Simig's "The fragrance of wine is not afraid of the depth of the alley", which is a common saying, but in today's society, this sentence should be nonsense. Most good wines are sold through deliberate self-packaging.

Comparing wine to an adult talent, when it comes to talent, people will definitely think of Bole. How many people will really understand "Maxima" through the ages? It is not subconscious self-packaging and self-promotion. Of course, the reason why they can call themselves "swift horses" is also because they believe that they are talented, have real skills and are outstanding. They use wisdom to make themselves better in front of the same people, so that others can trust them and be reused by others. Borrowing ancient metaphors, such as "three visits to the thatched cottage", "Jiang Taigong fishing" and "self-recommendation" in the Romance of the Three Kingdoms, I suddenly realized: Is the wine really not afraid of the depth of the alley?

If you want to compare wine to products in daily life, it is the same. Isn't it also through media promotion, packaging and friend introduction? Improve product sales, product performance and brand awareness? Even if compared with peers, the product price, quality and style are very good, reaching the top one or two, and it is cheap, but how many people will know if there is no publicity? With the constant change of rhythm, the market is constantly occupied by new brands, as long as you turn on the TV, walk into the shopping mall, walk into the tourist attractions and so on. Slogans and products in advertisements can be seen everywhere. In order to make advertising slogans, these enterprises and manufacturers make use of consumers' psychology to make attractive publicity, such as "buy one get one free", "give beautiful gifts for flowers 1000 yuan" and "40% discount on holidays". These propaganda are all "means" of enterprises and manufacturers, a "means" that consumers are willing to accept. Are you quietly waiting for the products with good quality and low price to be snapped up? Convinced that "wine is not afraid of the depth of the alley" is the truth? In the waiting time, the products of other enterprises and manufacturers have already entered the life market, occupying the hearts of consumers, starting with the attitude of trial, accepting recognition, and then selling to relatives and friends through language. Finally, there is no doubt that resources will be shared. With the development trend of this kind of business, you have to design carefully from beginning to end. Don't you think it's a bit of a waste of time to bring the product to market?

If you want to treat yourself as a deep alley wine, how to package yourself and how to sell it? If you have this idea in your mind, how can you turn it into action and achieve your goal?

First of all, you should know whether this business is retail, wholesale or foreign import and export by any means. If the business model of the merchant has been determined, we should pay attention to ensuring that the fragrance of the wine remains unchanged, the supply of wine is sufficient, the service is good, the sales volume should be stable, and there should be repeat customers. Otherwise, how do you pay for the brewing? Ensure that you can make continuous progress in your technology and become a road of sustainable development? The fragrance of the wine is still the same. Try it at any time to check whether the ingredients are out of date and need to be supplemented. Then you should be diligent and careful, and don't mix up the ingredients, which will lead to losses. If you want to improve the flavor of wine, then don't make progress, go into life and see which flavors are suitable for people who love to drink, so as to be suitable for all ages and open up a bigger market. Once you enter the market, don't forget to register, because now the efficiency of piracy is too fast to prevent! Speaking of the last topic, that is, stabilizing customers, there are repeat customers, and there are many comments. Good ... a little deep.

To stabilize customers and have repeat customers, we should not only ensure the wine, but also work hard on interpersonal and service.

Interpersonal communication must have a good attitude, a broad mind and contacts in your own circle. You can't teach these things when others teach you. You should keep a kind of perseverance in your heart, and you should explore the accumulation of the sun and the moon by yourself to understand it. Sometimes victory often comes from accidents again and again, so you should have a normal mind about winning or losing. I firmly believe that the phrase "there is a mountain outside the mountain, and there is a sky outside the mountain" applies to anyone.

As for service, we all know that good service has more and more advantages, which is also a negative proof of the reputation of enterprise manufacturers. Don't let us worry about when we can watch TV at home when we are busy with life and work. We hope that professional TV maintenance personnel can solve the problem with a phone call.

If you ask me what the after-sales service of wine is, I can tell you, remember! If the wine can't be sold, you can drink it yourself and give it to friends and relatives as a gift. The last way is that the longer the wine, the better it will taste. After a long time, wine will naturally be valuable. Isn't it? Ah ... wine is still a good thing! ? As the saying goes, something that has existed for so long must have its own transferability. As the saying goes, "the fragrance of wine is not afraid of the depth of the alley", which means that if the wine is well brewed, even in a deep alley, someone will smell it and come to taste it. As soon as Chen cellar is opened for thousands of miles, it is necessary to make great efforts in brewing in order to really attract drinkers (consumers) so that they will not be afraid to step into it because of the deep alley.

Consumers are most concerned about the quality and low price of products: that is, the quality and price of products. However, there are two shortcomings in the advertisements of manufacturers that cost a lot of money: (1) The comprehensive strength (especially financial resources) of manufacturers is limited, which is a definite constant. (2) Even the production cost of advertisements is included in the cost of products, and consumers need to pay for it. According to statistics, the cost of advertising is as high as 70% in records and cosmetics.

5. Can advertisements fully convey information? Does it convey comprehensive information? Does it violate the right to know of mass consumption? At present, false advertisements abound in real life. They abuse compliments to deceive consumers into overestimating the performance, quality and efficacy of advertised goods. 6. Shanxi Fenjiu (600809) announced the semi-annual report of 2004: the net profit was 565,438+0,288,300 yuan, up 65,438+0% year-on-year, the earnings per share was 0. 1.9 yuan, and the return on net assets was 6.05%, so it is not planned to distribute or increase capital.

Comments: The earliest marketing method of China Liquor is "Good wine is not afraid of the deep alley", and it can be fragrant without advertising. Fenjiu of Shanxi Fenjiu was elected as a national famous wine in four national wine tasting since 1952, which is of course a good wine; Moreover, the low-cost marketing strategy was adopted-in the first half of 2004, the company's corporate image promotion expenditure was reduced, which reduced its operating expenses by 28%, and its cash flow statement "advertising fee, business promotion fee and publicity planning fee" totaled only 65.438+04.73 million yuan, which was quite low. So what is the marketing effect of Shanxi Fenjiu? In the first half of 2004, its main business income only increased by 26%. With the increase of gross profit margin and the decrease of expenses, its net profit increased by 1.23% year-on-year, which proves that "good wine is not afraid of the depth of the alley" and is worth learning from other liquor manufacturers.