NCT is called "planning" because SM Entertainment has positioned them as a new cultural technology, and adopted an English name "NCT" when launching this group, while the company has positioned NCT as "Korean pop male singing group launched by SM Entertainment Co., Ltd. in South Korea from 20 16, with unlimited numbers and free members". Such a combination will naturally attract more attention after its launch, but what is different from expectations is that the response of the combination after its launch is flat among the public, and the achievements are not proportional to the huge investment behind it. Therefore, the public's expectation of NCT is in sharp contrast with the actual performance, so NCT is ridiculed as paddling, which means that paddling has no actual results.