Baidu, the world's largest Chinese search engine and the largest Chinese website. Founded in June 2000 in Zhongguancun, Beijing.

1At the end of 999, Li Yanhong, who was in Silicon Valley, saw the great development potential of China's Internet and Chinese search engine services. With the dream of changing the world with technology, he resolutely resigned from his high-paying job in Silicon Valley and returned to China with Xu Yong. June 2000: 65438+1 October1,founded Baidu Company in Zhongguancun. From the initial development of less than 10, the number of employees has now exceeded 7000. Today, Baidu has become the most popular and influential Chinese website in China.

With thousands of R&D engineers, Baidu is the best technical team in China and even in the world. This team holds the most advanced search engine technology in the world, making Baidu a high-tech enterprise in China that China holds the core technology of the world's cutting-edge science.

Since its establishment, Baidu has taken it as its responsibility to "let people get information most conveniently and find what they want". /kloc-for 0/0 years, the company has been adhering to the "user-oriented" concept, consistently responding to the needs of the majority of netizens, and constantly providing users with various products based on search engines, including: functional search based on web search, community search based on post bars, and targeting at various regions and regions. Mp3 search, portal channels, instant messages, etc. , has fully covered all the search needs of the Chinese online world. According to authoritative data from third parties, Baidu's search share in China is over 70%.

In the face of the continuous enrichment of users' search products, search promotion serving vibrant enterprises came into being. Over the years, search promotion has greatly promoted the survival and development of hundreds of thousands of small and medium-sized enterprises in China. Search promotion and baidu promotion based on search promotion have also developed rapidly. Large enterprises, mainly the top 500 enterprises in the world and the top 500 enterprises in China, carry out brand promotion based on search promotion on Baidu search platform, which has created extraordinary benefits for brand promotion and product promotion of enterprises. At the same time, Baidu has responded to the demands of netizens in recent years and entered the field of C2C e-commerce to provide more and better one-stop services for netizens.

In order to promote the development of millions of small and medium-sized websites in China, Baidu has established the world's largest network alliance by combining all high-quality websites with the advantages of super-large traffic platform, which has greatly enhanced the value and coverage of search promotion and brand marketing of various enterprises. At the same time, with the help of the alliance family, every website has the greatest opportunity for survival and development.

On August 5th, 2005, Baidu was listed on NASDAQ in the United States, which not only became the most dazzling star in the global capital market in that year, but also became the representative of China enterprise value through several years of market performance, excellent performance and reliable returns, and stood proudly in the global capital market.

On June 23, 2008, 65438+, Baidu Japan Company officially put into operation, and its internationalization strategy was fully launched.

Over the years, Li Yanhong, chairman and CEO of Baidu, has led Baidu people to form a "simple and reliable" core culture, which is deeply rooted in Baidu. This is a vibrant, realistic and frank company. It takes the search to change life, promote the progress of human civilization and promote the economic development of China as its own responsibility, and is moving towards a more ambitious goal.

2. Management team

Li Yanhong, founder, chairman and CEO of Baidu

Li Yanhong, founder, chairman and CEO of Baidu, is fully responsible for Baidu's strategic planning and operation management.

In June 5438 +2000 10, Li Yanhong returned to the motherland from Silicon Valley in the United States and founded Baidu. After more than nine years of development, Baidu under the leadership of Li Yanhong has developed into the third largest independent search engine and the largest Chinese search engine in the world, with a market share of over 70% in China. In 2005, Baidu successfully listed on NASDAQ, becoming the first China company to enter NASDAQ. Today, Baidu has become one of the most valuable brands in China, and has been listed as "Top Ten World-class Brands in China" by the Financial Times, becoming the youngest company in the list and the only Internet company.

Before the establishment of Baidu, Li Yanhong was one of the top search engine engineers in the world, and his patent of hyperlink analysis technology was one of the basic inventions that laid the development trend and direction of the whole modern search engine. Under the leadership of Li Yanhong, Baidu spends more than 1/3 of the company's annual income on research and development of search engine technology and products every year. At present, Baidu has 2,000 top search engine products and technical engineers in the world, making it the first Internet company with a postdoctoral workstation in China. Baidu's success has also made China one of only four countries in the world with the core technology of search engines, except the United States, Russia and South Korea.

On the one hand, he is committed to leading Baidu and providing users with the best search engine service. On the other hand, Li Yanhong continues to push Baidu to become a truly international enterprise. In early 2008, Baidu was formally established in Japan. After a short year of development, Baidu has developed distinctive products such as video search and blog search in Japan, becoming the fourth largest search engine in Japan in terms of traffic, and catching up with the main competitors in overseas markets in terms of speed and stable operation. Baidu is the first enterprise in China whose core technology has gone abroad, so it won the National Contribution Award of "China Enterprises Going Abroad" in the Great Hall of the People.

As a pioneer and leader in the domestic Internet industry, Li Yanhong's achievements have also been recognized by many parties. He was awarded the honorary titles of "China Economic Person of the Year in CCTV2005", "Top Ten IT People of the Year" and "Thirty People in 30 Years of Reform and Opening-up", and was rated as "the best business leader in the world" and "the most influential business leader in China" by American magazines such as Businessweek and Fortune.

Li Yanhong graduated from Peking University with a major in information management on 199 1, and then went to new york State University in Buffalo to study computer science with a master's degree. He is also the vice chairman of internet society of china and a visiting professor at Wuhan University.

Personal souvenir of Li Yanhong:

1996 invented "hyperlink analysis" technology and obtained American patent;

/kloc-at the end of 0/999, he returned to China with venture capital and founded Baidu with Mr. Xu Yong;

200 1, selected as "Top Ten Pioneers in China";

In 2002 and 2003, he was awarded the title of "Top Ten IT Man of the Year".

In 2005, he won the 12 ASEAN Youth Award. And won the "CCTV2005 China Economic Person of the Year";

In 2006, he was elected as the "Best Business Leader" of American Business Weekly in 2006.

In 2007, he was elected as the best person in Ai Rui's new economy;

In June 2008, he served as the torchbearer of the 2008 Beijing Olympic Games;

From June 5, 2008 to February 2008, he was named the 25 most influential business leaders of the year by China Entrepreneur.

From June 5438 to February 2008, he was elected as "China Economic Person in 30 Years of Reform and Opening-up" by China Economic Reform Society;

In February 2009, 65438+ won the "First Finance in 2009"? China Corporate Social Responsibility Outstanding Person Award ";

In February 2009, he was elected as the "Economic Leader of China in 2009".

Chief Financial Officer-Li Xinzhe

On March 3, 2008, he joined Baidu as the chief financial officer.

1990 graduated from Tsinghua University, and 1994 obtained the MBA degree from the University of British Columbia. In the same year, he joined the American General Motors Company, and worked in the United States, Canada, Singapore and China successively, successively serving as financial manager, chief financial officer and chief financial officer. In 2004, he served as the chief financial officer of China General Motors Corporation. Since 2005, he has been the chief financial officer of North American General Motors Financial Services Company, the world's largest auto credit institution, and has made important contributions to making General Motors Financial Services Company the most profitable entity in the group.

Senior Vice President-Shen Haoyu

In June 2007, he joined Baidu as vice president of commercial operations.

1992 graduated from the Department of International Finance of Renmin University of China, and obtained an MBA degree from the University of Iowa in the United States on 1997. After that, he worked in new york as the vice president of American Express Personal Card Distribution Department, the world's largest credit card company. He has served as project manager of China Chemical Import and Export Corporation, consultant and project manager of McKinsey Company, project manager of strategic planning and business development department of American Express Company, and vice president of global prepaid card department of American Express Company, and has profound international and cross-industry management experience.

Chief scientist-William. I. Chang

From June 2007 to October 2007 10, William I. Chang joined Baidu as the chief scientist.

Zhang is one of the most famous search engine experts in the world. William Zhang obtained a bachelor's degree in mathematics from Harvard University and a doctor's degree in computer science from the University of California, Berkeley, and made a breakthrough in sublinear text matching algorithm. In the mid-1990s, Zhang devoted himself to the research of Internet search engine technology and was one of the pioneers in this new field. 1June, 1996, Zhang served as CTO of InfoSeek. During this period, he presided over the development of Infoseek's natural language search engine Ultraseek, which is one of the most popular early Internet search engines, and its enterprise application version is still widely used. When Disney invested in Infoseek, it launched Qunar.com, and William Zhang served as the vice president of Qunar.com strategy, specifically responsible for formulating the integration strategy of market, community and business in the new media network. In the summer of 200 1, he founded Affini Company and continued to put his vision of the future Internet into practice.

Vice President of Sales-Xiang Hailong

In April 2007, he became the vice president of sales of Baidu Company, responsible for the national sales management of the company's search marketing promotion business, including sales operation, direct sales management, channel management and enterprise market.

Shanghai air billow Network Technology Co., Ltd. was established on 200 1 and served as the general manager. In February 2005, Baidu acquired Shanghai air billow and Xiang Hailong became the general manager of Baidu Shanghai Branch. From June 2007 to October 2007, he served as the general manager of Beijing Branch, and made important contributions to the operation and management of Baidu's search marketing promotion business.

Vice President-Shi Youcai

Shi Youcai joined Baidu as sales manager in 200011,and was promoted to director of channel department in June 2004 and senior director of channel department in June 2007 due to his outstanding performance. Shi Youcai has been engaged in sales and management for a long time in the industry, has accumulated rich experience, and has strong decision-making, system innovation and team building capabilities. In recent years, with the support of the relevant departments of the company, he led the team to be proactive, constantly expanded channels and markets according to the company's requirements, improved the business capabilities of the team and partners, and exceeded the assigned tasks every year, making a very outstanding contribution to the rapid growth of the company's performance.

Vice President-Wang Zhan

1999 graduated from Peking University and joined Baidu in July 2000. He is one of the early entrepreneurs of Baidu and the core person in charge of Baidu's commercial products. Wang Zhan has been committed to the construction, operation and service management of Baidu's commercial products. Over the years, he has been actively promoting the development and innovation of the company's business model, and successfully launched the professional version of search promotion (HIVE BOX system) in 2009 as the chief product designer of the professional version. Wang Zhan has made outstanding contributions in constantly improving the company's commercial product system, search marketing service system and building a high-level commercial product design and management team.

Wang Jin Vice President of Technology

20 10 joined Baidu in April as vice president of technology. Wang Jin graduated from the Computer Department of University of Science and Technology China in his early years, and then studied in the United States, where he got his second master's degree in computer science from the University of Florida. Since 199 1, Mr. Wang Jin has held management and technical positions in many companies in Silicon Valley, including Oracle Bone Inscriptions, Informix and E-Loan. In 2000, Mr. Wang Jin returned to China and successively served as senior technical director of Alibaba, CTO of EBay China, general manager of EBay China R&D Center and vice president of Google China Engineering Research Institute.

3. Internationalization

baidu japan

The success of Baidu's search market in China is also the success of Internet companies in China. This success can stand the test of time and different markets.

With the rising economy of China, the times call for China to become a world-class enterprise with cutting-edge technology industry.

In line with the trend of the times, Baidu launched an internationalization strategy. This has also opened a new era of "going global" in China's Internet industry.

International Perspective

If you stand tall, you will see farther. Baidu is eager for a bigger stage.

The Internet industry is the most advanced industry in the world, and search engines are the mainstream of the Internet industry. As one of the few companies in the world that have mastered the core technology of search engines, Baidu hopes to stand on the global stage and show the world the strength of China and the rising China.

65438+In February 2006, Baidu Japan Co., Ltd. was incorporated in Japan.

In March 2007, Baidu Japan launched a beta version of web search and picture search.

In June 2007, Idei Nobuyuki, a famous Japanese entrepreneur and former chairman of Sony, became an independent director of Baidu.

In June 2007, Baidu Japan launched a beta version of video search.

On June 23, 2008, at 65438, Baidu.jp of Baidu Japan was officially launched. The office is located in Roppongi, a fashionable office area in Tokyo, Japan, and launched a new product beta blog search.

Localization operation concept

In any market, Baidu pursues better products, services and search experience.

Baidu Japan, from products to personnel, takes localization as the starting point. This one-in-a-million Japanese Internet elite team fully inspects the culture of Japanese users.

Habits and needs, and develop products that truly meet the needs of local users.

Fine technical treatment

The universality of double-byte and natural language processing technology in the similar cultural background of China and Japan has given Baidu a stage to play its powerful technical force.

Baidu Japan attaches importance to every technology and product detail to ensure more accurate and faster search service.