Slogan is a phrase used to convey descriptive or persuasive information about brands, which often appears in advertisements, and some brands also put slogans on their packaging. Brand slogan is usually a slogan or a combination of several phrases, which is used to identify the brand and stand out from the information ocean. It has its own personality, and its language expression should have its own characteristics.

The function of brand slogan is to spread brand value and brand memory to the public or target consumer groups. The design of brand advertising language needs to focus on brand positioning, provide unique advantages and values for the target consumer groups of the brand, and thus establish the image and awareness of the brand in the market.

For example, the brand slogan of a chewing gum brand is "Let the breath be fresh and enjoy freedom", emphasizing the unique selling point of the product, so that consumers can remember the brand and choose it. For another example, the brand slogan of a bank is "your bank, your wealth manager", which emphasizes the brand positioning and service characteristics of the bank, so that consumers have a deeper impression and cognition of the bank.

In a word, brand slogan is an important part of brand building, which can provide unique value and competitiveness for brands and help brands gain better recognition and influence in the market.