Little friends all know that recently, according to media reports, an advertisement for women's private parts in Fu Yanjie's official flagship store was accused of insulting women. On May 20th, Fu official Weibo issued an apology letter. In the letter of apology, Fu said that a special group has been set up to completely remove the relevant products in response to the alleged insult of women's private advertisements, and is also cooperating with the investigation by the competent authorities.
In fact, the letter of apology issued by Fu's official Weibo originated in May 17. In the official flagship store of Fu, the advertisements for women's products were pointed out by netizens as insulting women.
The friends noticed that the official flagship store of Fuyanjie E-commerce wrote in its vulgar advertisement that "the social survey of China, Japan and South Korea shows that 83% of men are unwilling to give their partners ... because they can't talk." After this advertisement was released, it quickly triggered a hot discussion among netizens. Some netizens said that Fu's advertising marketing method was too vulgar and showed great disrespect for women. Some netizens expressed the hope that Fu would apologize and rectify this matter; Some netizens said that as a well-known pharmaceutical company, the foul-smelling promotion method makes women feel anxious, which is too fall in price.
My friends and I think that it is an insult to women and a disdain for social responsibility to use such vulgar advertising language to promote and sell products, which is really a failure; At the same time, it reminds me of an example in which a well-known beverage company in the south was attacked by netizens because it published women's local characteristics and advertising words at high frequency in the product advertising screen. They all sell the same products, and the common point is to win people's attention with vulgarity in order to obtain huge commercial profits. In fact, when selling goods, we should fully consider and respect the consumer demand on the premise of demanding the quality of goods, and we should not maliciously win the audience's attention on the premise of insulting women, so as to improve the attention and sales of its products.
On the evening of May 17, the products and advertisements involved in the case were removed from Fu related online stores. The customer service of the online shop said that at present, the related products have been removed from the shelves, and we apologize for the confusion and inconvenience caused to customers. On May 20th, Weibo, the official official of Fu, issued a letter of apology, apologizing for the inappropriate content of the product display page of Fu's official flagship store, which led to disrespect for women, and said that the company had set up a special team to completely remove related products, carry out self-examination and self-correction, and deeply reflect to prevent similar situations from happening again; At the same time, it is also actively cooperating with the investigation of the competent authorities.
In fact, it is not only immoral, but also illegal for related businesses to gain the audience's attention by insulting women when selling goods, and they will be punished accordingly. Article 9 of the Advertising Law of People's Republic of China (PRC) stipulates that advertisements shall not interfere with public order or violate good social customs; Shall not contain obscenity, pornography and other content. Judging from the rich exposure of advertisements, friends have been suspected of vulgar marketing.
I think women's products are sold normally, but they are accused by netizens because of vulgar advertisements. Merchants apologize and rectify in front of public opinion, which will inevitably affect the overall image of the company and product sales. It is really not worth the loss. In fact, no matter what goods are sold, we must respect social morality, follow basic social norms, and abide by the legal bottom line, otherwise we will be questioned and countered by the public; If it is illegal, it will be investigated and held accountable by relevant law enforcement departments.