The origin of the Happy Festival is that Hainan must have a place to gather popularity for tourism if it is to become a tourist island in China.
A province-wide tourism festival that adds joy to tourists.
Compared with other domestic tourism festivals, Hainan Island Happy Festival has its own characteristics: it aims at tourists,
To do it for tourism is to "set up a stage for tourism and sing for the tourism competition". Happy Festival does not deliberately attract investment,
I don't spend much money on free VIPs at home and abroad. Happy excerpts were held in June 5438+065438+ 10, lasting two or three stars.
Period; At this time, the cold wind may be howling in other parts of China, or it may be raining, while Hainan is as warm as spring.
Suitable for travel and vacation. The Happy Festival is held in tourist cities and counties in the province, and activities vary from place to place, so that tourists can
There are many choices. Happy Festival emphasizes joy and participation. In the words of Wang Xiaofeng, governor of Hainan Province, it is
Let tourists spend money to buy a good mood.
Yao Chen, one of the planners and organizers of Hainan Island Happy Festival and deputy director of Hainan Provincial Tourism Bureau, told the reporter.
A story: On the eve of the first Happy Festival in 2000, Hainan was hit by a typhoon and many cities and counties were affected. one
There are many arguments about time. Isn't it "gloating" to hold a happy festival at this time? Disaster relief here, disaster relief there
Joey, what's your attitude towards the people? To this end, Hainan provincial leaders urgently informed the Happy Festival Organizing Committee.
Emphasize two points: First, the Happy Festival is held for tourists and the development of tourism. Hainan is by no means entertaining itself.
Music; Secondly, holding the Happy Festival embodies the optimistic spirit and hospitable tradition of Hainan people.
The first Hainan Island Happy Festival was held as scheduled. Average monthly occupancy rate of tourist hotels in Hainan Province 1 1.
Up 10 percentage point ...
This year1From October 22nd to February 8th, Hainan will hold the third Happy Festival. It is reported that the opening ceremony of the Happy Festival
It will be held in Haikou West Coast Park, with a total length of 10 km. By then, all the scenic spots in this coastal tourist area will be exempted.
Fees are open to tourists. At present, all kinds of participatory fun activities are under intense planning and preparation.
"Island clothes" embodying unique culture
At present, the most popular clothes in Hainan Island are Hainan tourist shirts, which are called "island clothes".
Walking out of the airport, I saw the tour guide wearing "island clothes" and the taxi driver wearing "island clothes"; Step into/into
Resort hotels and tourist restaurants, but the waiters are all wearing "island clothes"; What you see in scenic spots and resorts.
Tourists also wear "island clothes".
From a distance, "island suit" is a loose-fitting flowered shirt, but if you look closely, it has another famous name: "island suit"
There are all kinds of patterns, but they are all based on the cultural customs and natural products of Hainan Island.
"Island clothes" originated from Hainan tourism enterprises. At first, Gloria was located in Yalong Bay National Tourism Resort.
In order to create a unique holiday and leisure culture, the resort hotel built an open hotel lobby without air conditioning, and
Matching is that all hotel employees use loose floral shirts as work clothes.
The development of "island service" benefits from the Foreign Affairs Office of Hainan Province. They designed a batch of flowered shirts for provincial leaders.
The clothes for welcoming foreign guests not only reflect the tropical characteristics of Hainan Island, but also reflect the local culture. This move has greatly increased.
The value of "island clothes".
Hainan Provincial Tourism Bureau is keenly aware that "island clothing" can carry huge tourism cultural connotation, so it is adopted.
Take a series of actions. First, design a set of "island clothes" as Hainan's "tour guide clothes", and stipulate the province's tour guides.
Members must wear "tour guide clothes" when taking up their posts; 2. Ordering "Island Clothes" as the clothes of sales promotion personnel is available at home and abroad.
Major tourism promotion activities, whether provincial leaders, bureau leaders, or promoters of tourism enterprises.
Members all wear "island clothes"; The third is to promote all kinds of major activities and conferences held or hosted in Hainan.
Take "island clothes", for example, hosting the "Asia-Pacific Islands" jointly sponsored by the World Tourism Organization and the United Nations Environment Programme.
At the international conference on sustainable tourism, Hainan Provincial Tourism Bureau gave a speech to the senior officials from 35 countries and regions.
And experts and scholars have presented "island clothes"; Fourth, give "island clothes" as gifts to tourists and travel agencies.
Reading products
A variety of demonstration effects, loose "island clothes", suitable for tropical island vacation and leisure.
The pattern of "island clothes" embodies the unique culture, gives people a different mood, and of course causes greater market demand.
Many manufacturers and businesses have seen business opportunities and have produced and operated "island clothes".
In just a few years, Hainan's "island clothes" have blossomed everywhere and become popular tourist souvenirs, which tourists are looking for.
At the same time, the producers and operators of "Island Service" enjoy it.
It is reported that Hainan Provincial Tourism Bureau and Tourism Association have recently guided the establishment of related enterprises.
The research and development center of "Island Clothing" was established, and it is planned to promote "Island Clothing Industry" in Hainan. Travel from concept to fashion
How much does it inspire you to visit souvenirs and then go to the "island service industry"?
"Happy Hainan" caravan
Tourist caravan is not the first in Hainan Island, but it plays a new role.
On the eve of the National Day, six cars of the "Happy Hainan" caravan propaganda group were painted with the luxury of tropical island scenery.
This bus carries 148 propagandists wearing Hainan "island clothes" to Guangzhou and major cities in the Pearl River Delta region.
City. Through amorous feelings performances, tourist VCD, computer projection, painted display boards, various brochures and posters,
Special souvenirs, special promotions, seminars, fun sweepstakes, customer visits and media publicity.
It means blowing a fresh and charming green island coconut wind in all directions.
Last September, this green island coconut wind blew from Hainan Island to Heilongjiang.
Horse racing gangs are like cooking, and Hainan Provincial Tourism Bureau has its own opinions.
They think it is necessary to make the caravan famous and delicious. Hainan tourist caravan is solid.
"The name of the dish" is "Happy Hainan", which echoes the happy festivals in Hainan Island and aims to shape the overall tourism in Hainan.
Body image service. Compared with the propaganda of "Happy Hainan" caravan in recent two years, it can be seen that it has "ulterior motives".
In September, 20001year, a delegation of "Happy Hainan" caravan traveled through 12 provinces.
Arrange and participate in tourism festivals or local tourism fairs organized by 7 provinces and cities, focusing on promoting the charming scenery of Hainan.
The main slogan is "tropical island, fresh and natural, happy world, holiday paradise." In September this year, "
The "Happy Hainan" caravan propaganda group is concentrated in Guangzhou and the Pearl River Delta region, focusing on promoting Hainan holidays.
Tourism and characteristic tourism emphasize the complementarity and cooperation of tourism in Guangdong and Hainan provinces. The main slogan is "
Hainan: China Tourism Island, the back garden of Guangdong, Hong Kong and Macao. "
Obviously, the two "Happy Hainan" caravans promote two different flavors of "Hainan cuisine".
It's different. It's all good food. You can taste it if you make up your mind.
Hainan go on road trip
This year's National Day Golden Week, self-driving is a high-frequency word in Hainan.
On the eve of National Day, Hainan China Travel Service organized a go on road trip delegation with as many as 100 vehicles from four provinces.
While tourists enjoy the scenery of tropical islands by car, they also become the scenery in front of the news media.
At the beginning of the National Day Golden Week, news came from the Holiday Office of Hainan Province that the cars of major self-driving companies in Haikou
It's fully booked. Hainan Sanjiu Self-driving Company 1 10 More than 90 self-driving cars were booked out early.
% is rented by foreign tourists.
Mr. Yang's driving experience in Hainan and Beijing has only one word: "Cool!"
The reason why Mr. Yang is "cool" is that there is no highway toll station in Hainan, so he doesn't have to stop to pay for driving.
Bridge toll, step on the accelerator to the end; Hainan has good road conditions and few cars, and rarely encounters annoying traffic jams; sea
There is a big park in the south, full of green trees and flowers. Tickets are free on both sides of the road. Driving in Hainan
Go on road trip is a kind of enjoyment, so Mr. Yang's bikers compete to drive.
Another scenic spot for self-driving tour in Hainan is at Haikou Wharf: go on road trip cars in Guangdong come and go.
After leaving the ferry, the number of people in go on road trip doubled.
Personalized menu tourism
In the interview, the reporter found that there is also a package tour that makes tourists "feel very comfortable"
And "Hainan self-help tour" also quietly appeared in Hainan Island.
Li Jiao, deputy general manager of Hainan Hand-in-Hand Travel Agency, introduced its practice: only determine the basic itinerary of group travel.
Timing, only one or two scenic spots are arranged during the tour, and even all the scenic spots are for tourists to choose.
For example, she said: Mr. Qi's family in Wuhan traveled to the ends of the earth, and when they participated in a group tour in Hainan for the second time, they went through a travel agency.
Free brochure, I learned that wuzhizhou is amazing, so I chose wuzhizhou, and I really enjoyed it.
Very happy. During the National Day, a Sichuan team of the travel agency listened to the introduction of the tour guide and chose 3 yuan Money.
"Paul powder" is breakfast, which not only tastes Hainan food, but also saves breakfast expenses. Travel agencies use this
Tourism has not only improved tourists' satisfaction, but also increased economic benefits.
Yao Chen, deputy director of Hainan Provincial Tourism Bureau, summarized this kind of tourism as "personalized menu tourism". He believes that,
This kind of product has adapted to the trend of diversification of tourism demand and individualization of tourists' consumption. Today's bud should be in the Ming Dynasty.
The sky blossoms and bears fruit. He said that travel agencies will be organized to sum up experience, improve the "menu", do a good job of publicity, and let
There are more and more personalized choices for tourists.
Hainan's new tourism tricks are constantly: three-dimensional tropical seaside tourism, a series of tropical hot spring vacations, and tourism development.
Development pursues "first" or "only", and eco-tourism is divided into "blue" and "green" ... It is reported that one
A new concept of Hainan tourism-"China Coconut Coast" is being studied and planned. We are working hard for it.
Hainan tourism has brought us a wave of unsettled passion for life. Let's say hello.