& core values: honesty and responsibility, mainly reflected in the establishment of a special employee assistance fund; Strictly perform the contract and never default on the contract unit; Pay taxes in full and bear the social responsibility of enterprises; Repay the bank loan on schedule and be rated as "excellent credit customer" by the Banking Association; Integrity, win the high recognition of partners and so on.

& Brand personality: pure, energetic, reliable and leading, creating an internal culture of "smooth communication, quick response, mutual trust and initiative".

& corporate vision: Become a socially respected enterprise.

& Brand slogan: Glory in kineer makes ownership more proud.