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What is the slogan about Dongfeng Honda?
On April 12, "Growing Tide-Dongfeng Honda R-V Family Night and Honda HR-V Listing Conference" was held in Hangzhou Olympic Sports Center. The brand-new model HR-V is officially launched. The new car * * * has eight models, namely fuel version and hybrid version * * *. The official guide price is 159900-228900 yuan.

Dongfeng Honda HR-V is the sister model of Guangzhou Automobile Honda ZR-V, which provides two power options: 240TURBO and e:HEV, continuing the two-car strategy of Honda products. The main competitor in the market is still Toyota's products of the same level.

The duration of this conference is one hour, which is not long, and it is not common for a new model. Perhaps it is because Guangqi Honda ZR-V has already grabbed the limelight in the previous listing, and the configuration of HR-V has not changed much, so the whole process of the conference is not worth seeing, but it still got a little surprise at the final price.

Technology first

2023 is called the "mixed year" of China market, and it is also a milestone year for the 20th anniversary of Dongfeng Honda. In March this year, Dongfeng Honda released a brand-new e:HEV/e:PHEV hybrid technology brands, which led the industry with four advantages: more electric drive scenarios, higher electric drive, faster electric drive response and more reliable quality, and empowered the brand and product value to jump.

Hangzhou was chosen for this activity because the city of Hangzhou has both the ancient charm of culture and the spirit of science and technology fashion, which coincides with Dongfeng Honda, and this fashion spirit is also the goal that Dongfeng Honda is actively exploring and pursuing.

Zheng Chunkai, executive deputy general manager of Dongfeng Honda, said: "Since the establishment of the brand in 2003, Dongfeng Honda has been challenged all the way. In 20 18, we ushered in a more scientific, fashionable and comfortable brand upgrade. Strive to bring consumers a better car life with more scientific and technological product strength, more fashionable lifestyle and more comfortable value fun. Every time we open a checkpoint, we are moving in the direction that users expect. Every step is our way to the tide. Upward, the first technology is meaningless, and the years have changed, but the challenge spirit of Dongfeng Honda has never changed. "

The firm speech also made Auto Wiki feel the brand change and brand building made by Dongfeng Honda in the market. Although it is challenging the market and forging ahead in the spring tide, in the final analysis, it is also about technology first, not winning the market by fancy configuration and decoration, but sending the purest mechanical and automobile products to users, so that users can understand the inherent nature of products together.

Shang Chao road

The persistence of technology is the reason why Dongfeng Honda has always stood at the forefront of the times. Dongfeng Honda has always adhered to the brand spirit of "staying ahead". And continue to innovate and lead in the SUV field. At the same time, facing the domestic 465.438 million+users, Dongfeng Honda will continue to move forward in the direction expected by users on the road of trust, quality and technology.

The route under your feet is defined by yourself, which is the slogan given by Dongfeng Honda in the face of the tide. At the same time, Dongfeng Honda HR-V released this time is defined as "city creeper", hoping that it can climb up step by step with its own skills and achieve its own career.

"Parthenocissus tricuspidata" symbolizes the character and spirit of perseverance, self-improvement and courage to climb the peak. Those young, confident and calm "self-driven tide forces" in the city are actually the true portrayal of "city creeper". These young people are down-to-earth, but they are also looking forward to realizing their self-worth, realizing the harmony between people and cars, being able to accompany each other and grow together.

The launch of HR-V at such an important commemorative time as the 20th anniversary actually represents Dongfeng Honda's attention to this product. Therefore, after being more pragmatic and close to consumers, Dongfeng Honda hopes that today's HR-V can reproduce the glory of CR-V and lead the brand all the way up.

Family gathering

With the arrival of Honda HR-V, the formally assembled R-V family will cover a more comprehensive SUV market segment and meet the diversified needs of more users.

As far as the body is concerned, the inverted trapezoidal front grille of Dongfeng Honda HR-V is slightly different from that of Guangqi Honda ZR-V, and the internal details of the grille of different configuration models are also slightly different. On the whole, the design of the new car is more fashionable, the three-stage air intake below is full of movement, and the chrome trim above the grille is connected with the light groups on both sides, which obviously widens the visual width of the front face.

HR-V taillights also adopt a penetrating design, which extends the visual width of the rear and adds a sense of fashion. In terms of body size, the length, width and height of HR-V are 4569/1840/1621mm respectively, and the wheelbase is 2655mm, which is basically the same as that of the original car. The interior space of HR-V can better meet the daily household needs. Although it does not have the size of a medium-sized SUV model, Honda's detailed design of interior and space will not make it.

In addition, HR-V also comes standard with 10. 1 inch central control touch screen, integrates Honda CONNECT 3.0 intelligent guidance interconnection system, and supports online navigation, AI intelligent voice recognition, electronic payment, OTA upgrade, remote control, and car home interconnection.

In terms of power, it will be equipped with an L 15CG/0.5t inline four-cylinder engine produced by Dongfeng Honda Automobile Co., Ltd., with a maximum power of 134kW. In terms of transmission, it is matched with CVT transmission. In addition, HR-V will be the first SUV equipped with e:HEV high-voltage intelligent hybrid technology, with engine thermal efficiency as high as 4 1%, maximum power 105kW, maximum torque182n m, maximum power of driving motor 135kW and maximum torque 3/kloc.

After Dongben Honda first introduced CR-V products, small SUV:XR-V and medium and large flagship SUV:UR-V were listed one after another. Now the arrival of HR-V means that the R-V family has four models. In the future, they will form a combination boxing to help Dongfeng Honda fully attack the SUV market.

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