"Good wine is not afraid of the depth of the alley" and "Good wine is also afraid of the depth of the alley". What marketing ideas do these two sentences represent respectively? State your reasons.
The first article: About the article "The fragrance of wine is not afraid of the depth of the alley"/"The fragrance of wine is not afraid of the depth of the alley", this is a common saying, but in today's society, this sentence should be nonsense. Most good wines are sold through deliberate self-packaging. Comparing wine to an adult talent, when it comes to talent, people will definitely think of Bole. How many people will really understand "Maxima" through the ages? It is not subconscious self-packaging and self-promotion. Of course, the reason why they can call themselves "swift horses" is also because they believe that they are talented, have real skills and are outstanding. They use wisdom to make themselves better in front of the same people, so that others can trust them and be reused by others. Borrowing ancient metaphors, such as "three visits to the thatched cottage", "Jiang Taigong fishing" and "self-recommendation" in the Romance of the Three Kingdoms, I suddenly realized: Is the wine really not afraid of the depth of the alley? If you want to compare wine to products in daily life, it is the same. Isn't it also through media promotion, packaging and friend introduction? Improve product sales, product performance and brand awareness? Even if compared with peers, the product price, quality and style are very good, reaching the top one or two, and it is cheap, but how many people will know if there is no publicity? With the constant change of rhythm, the market is constantly occupied by new brands, as long as you turn on the TV, walk into the shopping mall, walk into the tourist attractions and so on. Slogans and products in advertisements can be seen everywhere. In order to make advertising slogans, these enterprises and manufacturers make use of consumers' psychology to make attractive publicity, such as "buy one get one free", "give beautiful gifts for flowers 1000 yuan" and "40% discount on holidays". These propaganda are all "means" of enterprises and manufacturers, a "means" that consumers are willing to accept. Are you quietly waiting for the products with good quality and low price to be snapped up? Convinced that "wine is not afraid of the depth of the alley" is the truth? In the waiting time, the products of other enterprises and manufacturers have already entered the life market, occupying the hearts of consumers, starting with the attitude of trial, accepting recognition, and then selling to relatives and friends through language. Finally, there is no doubt that resources will be shared. With the development trend of this kind of business, you have to design carefully from beginning to end. Don't you think it's a bit of a waste of time to bring the product to market? If you want to treat yourself as a deep alley wine, how to package yourself and how to sell it? If you have this idea in your mind, how can you turn it into action and achieve your goal? First of all, you should know whether this business is retail, wholesale or foreign import and export by any means. If the business model of the merchant has been determined, we should pay attention to ensuring that the fragrance of the wine remains unchanged, the supply of wine is sufficient, the service is good, the sales volume should be stable, and there should be repeat customers. Otherwise, how do you pay for the brewing? Ensure that you can make continuous progress in your technology and become a road of sustainable development? The fragrance of the wine is still the same. Try it at any time to check whether the ingredients are out of date and need to be supplemented. Then you should be diligent and careful, and don't mix up the ingredients, which will lead to losses. If you want to improve the flavor of wine, then don't make progress, go into life and see which flavors are suitable for people who love to drink, so as to be suitable for all ages and open up a bigger market. Once you enter the market, don't forget to register, because now the efficiency of piracy is too fast to prevent! Speaking of the last topic, that is, stabilizing customers, there are repeat customers, and there are many comments. Good ... a little deep. To stabilize customers and have repeat customers, we should not only ensure the wine, but also work hard on interpersonal and service. Interpersonal communication must have a good attitude, a broad mind and contacts in your own circle. You can't teach these things when others teach you. You should keep a kind of perseverance in your heart, and you should explore the accumulation of the sun and the moon by yourself to understand it. Sometimes victory often comes from accidents again and again, so you should have a normal mind about winning or losing. I firmly believe that the phrase "there is a mountain outside the mountain, and there is a sky outside the mountain" applies to anyone. As for service, we all know that good service has more and more advantages, which is also a negative proof of the reputation of enterprise manufacturers. Don't let us worry about when we can watch TV at home when we are busy with life and work. We hope that professional TV maintenance personnel can solve the problem with a phone call. If you ask me what the after-sales service of wine is, I can tell you, remember! If the wine can't be sold, you can drink it yourself and give it to friends and relatives as a gift. The last way is that the longer the wine, the better it will taste. After a long time, wine will naturally be valuable. Isn't it? Ah ... wine is still a good thing! Article 2: Square: Good wine is not afraid of the deep alley (Lianyungang) Opposite: Good wine is not afraid of the deep alley (Xuzhou) [Square]: Thank you, Chairman! Hello, judges, distinguished guests and debaters! We think that "good wine is not afraid of the depth of the alley" for the following reasons: 1. As the saying goes, something that has existed for so long must have its own cycle. As the saying goes, "the fragrance of wine is not afraid of the depth of the alley", which means that if the wine is well brewed, even in a deep alley, someone will smell it and come to taste it. As soon as Chen cellar is opened for thousands of miles, it is necessary to make great efforts in brewing in order to really attract drinkers (consumers) so that they will not be afraid to step into it because of the deep alley. Consumers are most concerned about the quality and low price of products, that is, the quality and price of products. However, there are two shortcomings in the advertisements of manufacturers that cost a lot of money: (1) The comprehensive strength (especially financial resources) of manufacturers is limited, which is a definite constant. (2) Even the production cost of advertisements is included in the cost of products, and consumers need to pay for it. According to statistics, the cost of advertising is as high as 70% in records and cosmetics. 3. Can advertisements fully convey information? Does it convey comprehensive information? Does it violate the right to know of mass consumption? At present, false advertisements abound in real life. They abuse compliments to deceive consumers into overestimating the performance, quality and efficacy of advertised goods. Therefore, we think: "Good wine is not afraid of the depth of the alley" [Moderator]: Ask the other party to argue the post [Opposite party]: Hello, judges, teachers and other debaters: First of all, Xuzhou Radio and TV University congratulates the opening of the online debate competition for law undergraduates in open education in our province. Our point of view is: good wine is afraid of the deep alley. "Good wine is not afraid of the deep alley" is a common saying, but in today's society, this sentence should be nonsense, and good wine needs packaging and publicity. This is not the depth of the alley, but where it is. In the information age, we can't passively wait for the discovery of an accidental passerby. Good wine needs the smell of wine, and it also needs to find a nose with the smell of wine, and what we have to do is to push good wine into the effective sniffing range of the nose. Of course, "good wine" is the basis of our view. Without quality assurance, no amount of publicity and packaging is empty talk. Compare wine to talents, and when it comes to talents, people will think of Bole. How many people will really understand "Maxima" through the ages? It is not subconscious self-packaging and self-promotion. Of course, the reason why they can call themselves "swift horses" is also because they believe that they are talented people. They have real skills and are extraordinary. They use wisdom to make themselves better in front of the same people, so that others can trust them and be reused by others. Borrowing ancient metaphors, such as "Visiting a thatched cottage", "Jiang Taigong fishing" and "recommending himself" in The Romance of the Three Kingdoms, I suddenly realized that good wine is not afraid of the deep alley. Are you quietly waiting for the products with good quality and low price to be snapped up? Convinced that "wine is not afraid of the depth of the alley" is the truth? Although as the saying goes, "Good wine is not afraid of the depth of the alley", this is only to emphasize the supremacy of commodity quality, and this concept only comes from traditional society. From a modern point of view, this sentence is too inefficient and competitive. Although "good wine is not afraid of the depth of the alley", we should let as many people know about "good wine" as possible as soon as possible before we can buy "good wine". At the same time, it can take the initiative to occupy the market, thus being in a favorable position in the fierce competition. So our point of view is: good wine is afraid of the deep alley. [Moderator]: Please argue [Zheng Fang]: "Good wine is not afraid of the depth of the alley" has long been a popular saying among the people, and it has been integrated into the national, regional and vigorous folk culture of China. It means that even if it is difficult to find a good thing, people will try their best to find it. This sentence has spread all over the country. There is no need to worry about the "good wine deep alley" in America. There are many headhunters in America. As long as you are really talented, headhunters will invite you to a better position uninvited. The talent evaluation mechanism in America is very good. Even if you don't show up at ordinary times, the school or company will invite an external evaluation team to evaluate your performance, and these people are very fair. In this case, it doesn't matter whether the alley is deep or not. What matters is whether you are a good bottle of wine. Although the American "show" culture may make some people successful, as long as you are a good American wine, you must not worry about being buried. Advertising is not conducive to mass consumption [Moderator]: Ask the opposing party to demonstrate and post [Opposing party]: First, point out a conceptual mistake of the opposing party. When we say "good wine is not afraid of the depth of the alley", we don't simply say that exaggerated advertisements are used as a cover. Our view is based on excellent quality first, and then on publicity. Advertising is only a narrow understanding of propaganda. Moreover, the record and cosmetics mentioned by the other debater are special commodities, and their prices include not only the value of the commodity itself, but also the value of the fashion information carried by the commodity, so they are not universal and cannot be used as strong arguments. Secondly, the other debater switched the topic we discussed today and narrowed the scope. By "good wine", we mean all high-quality things, not just commodities. [Moderator]: Please put three arguments in the square [Moderator]: Why are there two arguments in the square? [Fang]: We say that "good wine is not afraid of the depth of the alley", and the key is that the products should have good quality. Secondly, we are not opposed to moderate advertising. Advertising is good for mass consumption, but consumers are too tired to spoil it. Can you do more actual advertising and less false ingredients? We can even do "honest advertising" and let commodity users advertise themselves. In fact, a good consumer product is more powerful than advertising. I hope that advertising can reduce some costs as much as possible, so that businesses can spend more money on product development, so that there may be more products suitable for consumers. What other debaters say is "quality first, then publicity", which is exactly our view that "good wine is not afraid of the depth of the alley". [Moderator]: Please argue against the post [Positive]: Maybe it is not a Lianyungang player, please ask the moderator to help him out! [Counterparty]: The job of headhunting companies is to find alleys in great detail, which is not suitable for each of us! Good quality is for large-scale promotion, so as to maximize benefits. It's too passive to leave the fate to the headhunting company. [Square]: Xu is not a player of Lianyungang team! ! ! ! Ask the host to vote him out! ! ! ! [Moderator]: Both the moderator and commentators know this matter, but I have no right to clarify it. Please allow another user name to log in to avoid misunderstanding.