1. Product strategy: Enterprises adopting online brand marketing must define the positioning of products and brands, subdivide the positioning of products and services, accurately locate the target consumer groups, and clarify which products are more in line with the needs and hobbies of online consumers. The efficient combination of product and customer orientation can not only make enterprises get higher profits in online marketing, but also save the cost of product promotion in traditional channels.

Second, promotion strategy: Similar to online advertising, online brand marketing promotion also has its own promotion strategy. Network promotion can save a lot of promotional staff costs and financial expenses for enterprises, greatly expand the scope of enterprises to tap potential consumers, form cooperative alliances with non-competitors with rich network resources, and broaden the consumption level of products. It is suggested that enterprises should formulate promotion strategies according to their own culture to maximize the effect of promotion and brand marketing.

Third, channel strategy: the formulation of channel strategy should be based on the principle of making consumers more convenient. It is suggested that enterprises should expand the extension of their products according to their own products and combine them with related products of other enterprises to enhance the attractiveness and attention of their own products. At the same time, corporate websites should publish promotional information, new product information and company dynamics in time, and pay attention to providing various payment methods for consumers to choose from in the online shop of the company website, so as to increase the possibility of sales transactions.

Fourth, price strategy: price strategy is one of the more complicated problems in online brand promotion, and it is the key point that enterprises can't ignore. Price strategy is a direct dialogue between the marketing cost and price of online brands. Online information is fully open, and consumers can easily compare the prices of similar products. How to guide consumers to make a purchase decision is the key. Enterprises should fully display their own characteristics and advantages while emphasizing the cost performance of products. At the same time, we should remind them to adjust the price strategy in time. When the brand of an enterprise has accumulated to a certain stage, an automatic price adjustment system can be established to adjust the price in time according to factors such as cost, market supply and demand, and price positioning of competitors.