Don't think this is unique to China people. Many people all over the world are sensitive to the price of smart phones. They prefer to use millet, mainly because of its high cost performance.

Xiaomi himself did not deny this. They have always focused on cost performance, and even shouted the slogan of "extreme cost performance" in Redmi, so Xiaomi itself is positioned at high cost performance, so it is normal for Xiaomi to attract people who have always been price-sensitive. If you can't attract people who are sensitive to the price system, their publicity strategy is problematic.

Of course, don't say anything about it. I think it is normal. Enterprises have their own brand positioning, and Xiaomi is positioned at the ultimate cost performance, which is Xiaomi's choice. Many people have their own choices. They may be sensitive to the price of smart phones and insensitive to others. This is their choice.

There is such a demand market, and there are such businesses to meet it. It can be said that it is just a marketing strategy. Xiaomi has satisfied this market and even satisfied this market in the global field, thus making Xiaomi bigger and stronger.

I think this is a normal thing, that is, to find your own market segment, and then dig deep and become bigger and stronger. It is not easy for Xiaomi to be so big in a short time.

Of course, in addition to Xiaomi's target group, there are some groups that pay more attention to taking pictures, some groups pay more attention to performance, some groups pay more attention to ecosystems, and some groups pay more attention to brands. So this is the reason why different brands can survive in the market, because there are different pursuit groups in the market, and different manufacturers are positioned to serve these different pursuit consumers.

For people who are relatively stable and have a good career, many people come to our store to buy millet, because at this age, there are old people to support and children to go to school. At this time, there is no impulse desire to buy a mobile phone when I was young. Instead, it is cheap and durable, with good performance and low replacement cost.