There is a brand whose slogan is so respected. Because these brands know how to express the value proposition of their audience with concise or witty sentences. They know that the slogan is well shouted, which is a loud call to action.

I want to ask a question first. What do you think is the most difficult thing in this world?

From the perspective of a copywriter, perhaps the answer should be "conciseness". Tell the truth, if you don't believe me, ask the one you think is the best.

Especially the simple words you often say, it is really difficult to cover the emotions or concepts that the whole brand wants to convey-that is, slogan. So don't say, "It's so expensive to sell only a few words!" This kind of words. )

This is why slogan is so respected. Because these brands know how to express the value proposition of their audience with concise or witty sentences. They know that the slogan is well shouted, which is a loud call to action.

Therefore, if you want to have a slogan with your own brand characteristics, you may wish to see how other well-known brands of slogan are written.

But before looking at the actual case, you need to be clear: what kind of advertising language can stand out? Before figuring out this problem, you need to figure out what Slogan is and what is its function? Let's do it one by one:

What is Slogan and what is its magical function?

In the business field, a slogan or slogan refers to "a slogan or several phrases to identify a brand, product or company in a special way."

Yes . . I don't think I said this sentence, but I seem to have said it.

Interpreted in the vernacular, the slogan and Logo have the same function, just to: advertise it widely. But the role of Logo is in visual communication, while Slogan is more in auditory (or content) communication. But what they have in common is that they will attract consumers' attention more easily than brand names or product names, and they will be more easily understood and remembered by consumers.

Establish core brand information in consumers' minds, even if they don't remember the other contents of the advertisement, they can remember your slogan.

How to create an awesome advertising language? What kind of advertising language can stand out?

Most awesome slogans have the following characteristics:

impressive

The so-called impressive is to remind people from time to time. Many of these slogans are based on their own brand equity and have been used for many years. But if this is a new sentence, how can it be unforgettable? Your big idea should be embodied in this slogan. The deeper the slogan with great creativity, the stronger the memory of the slogan.

Key points of interest

I don't know if you have heard of such a marketing theory: if you want to sell it, you should sell the sizzling of fried steak instead of steak. In fact, the meaning behind this sentence is: knowing how to publicize the benefits that a brand or product brings to consumers, rather than what specific functions you have, is especially suitable for Slogan. An awesome advertising slogan can let the audience know clearly what benefits you can bring to TA.