Model essay on college students' career planning (1) Class: Name:
I. Self-analysis
1, career interest
My ideal career.
1 the ideal occupation is: advertising.
The second ideal career is: design.
The third ideal career is: marketing.
Art type (a)
I like to express my talent and realize my value through various artistic forms of creation;
(2) Having special artistic talent and personality;
Willing to create novel and unique artistic achievements, eager to express their own personality.
Mainly refers to all kinds of artistic creation.
Main occupation: actor, artist director, music, dance, drama teacher; Literary critic; Hosts, editors and authors of radio programs; Paintings, books
Law, photographer; Designers in art, furniture, jewelry, house decoration and other industries.
Enterprise type/enterprise type (e)
(1) energetic, self-confident, sociable, and capable of leadership;
2 like competition and dare to take risks;
③ Love power, status and material wealth.
Mainly refers to those organizations and influence others * * * with the completion of organizational goals.
Main occupation: manager, entrepreneur, government official, businessman, industry department and unit leader, manager, etc.
.2. Professional ability
Verbal ability (V) refers to the ability to understand and use words and their meanings, the ability to understand words, sentences, paragraphs and articles, the ability to clearly and correctly express one's thoughts and introduce information to others.
Spatial judgment tendency (S): refers to the ability to understand three-dimensional graphics and the relationship between plane graphics and three-dimensional graphics, including the ability to understand geometric graphics, the ability to understand three aspects of three-dimensional graphics, the ability to understand the relationship between objects in spatial movement and the ability to solve geometric problems.
Perceived Detail Ability Tendency (P): It refers to having a correct perception of the relevant details of objects or characters, distinguishing and comparing the light and shade of characters and the width of lines, and seeing their subtle differences.
3. Personal characteristics
Be good at observing people or things around you, but don't seek to discover their motives and significance. They can recognize the true state of things. They are very interested in the information obtained directly from their experiences and feelings, and have been recommended by the working group of career design and career planning. Moreover, they are very talented in artistic aesthetics, and they strive to create an elegant and personalized environment for themselves. They put all their attention and energy into the current vivid real life, so they can always find beauty and happiness from simple joy. Always appreciate the sweetness of life, have rich common sense and strong endurance. With a drift attitude, I always have my own pragmatic and creative way of dealing with people. They are patient and flexible, so they are tolerant of others and life. They seldom criticize other people's behaviors and beliefs. They seldom refuse things. In the face of change, they choose to adapt and cope, instead of trying to exclude or control everything.
They are completely absorbed in the present, and they don't make any plans except the necessary preparations. They are excellent short-term planners, and they will feel relaxed when things are finished, so they will devote themselves to their work at this moment, preferring to enjoy the present experience instead of rushing to the next challenge.
4. Professional values
Lifestyle (L) Lifestyle People want to integrate all major aspects of life into a whole and like to balance personal, family and professional needs. Therefore, lifestyle people need a working environment that can provide' enough flexibility' to achieve this goal. Lifestyle people can even sacrifice some aspects of their careers, such as giving up their job promotion, in exchange for a balance between the three. Their definition of success is broader than that of professional success. Compared with the specific working environment and work content, lifestyle people pay more attention to how to live, where to live, how to deal with family affairs and how to improve themselves.
What do you value in your career?
The most important thing: 10. Be able to engage in work that interests you.
Secondary importance: 1. High salary and generous salary.
The second time is not important: 7. The work is not too tense, and there is less external pressure.
Least important: 9. Social needs and social contributions are greater.
Second, the occupation analysis
Advertising salesman
In the advertising industry, the salesman is AE, and he plays an important role in the advertising company! He is the link between advertising companies and advertisers. Their ability is very high. They also need to be familiar with the customer market, the basic information of products, the previous advertising materials, the market and advertising materials of competitive brands. Therefore, advertising companies have high requirements for salesmen.
The concept of salesman refers to the person in charge of specific business operations. For example, those responsible for purchasing, those responsible for sales and so on. You can call a salesman when making documents. Not specifically salespeople. At the same time, due to the emergence of part-time jobs, many part-time salesmen in the new era have emerged under the influence of information networks.
The salesman's job is to extract glittering gold from thousands of tons of ore; Is to screen out real buyers from thousands of customers; It is to beat opponents in the competition of strong peers and win the favor of customers. When a salesman sells a product, he actually sells himself first? Professional level, negotiation skills, morality and other comprehensive qualities. If the customer doesn't accept the temperament image of the salesman, he can't accept his products.
Advertising copy planning, that is, advertising copy planning and writing personnel, is one of the important positions in the advertising industry.
job description
Advertising copy planning, that is, advertising copy planning and writing personnel, is one of the important positions in the advertising industry.
The so-called advertising copy, in a broad sense, refers to the specific expression of the established advertising theme and advertising creativity through advertising language, image and other factors; In a narrow sense, it refers to the composition of words and characters that express advertising information. The planning of advertising copy is a professional who creatively designs, selects and matches the title, text and slogan of advertising copy and writes a case.
Advertising copy planning needs strategic thinking, creative thinking and strong writing skills. Is an important position in the advertising industry, but also in the field of marketing and planning urgently needed talent. An excellent copy planning must first have the following qualities:
1, with basic knowledge of advertising industry and advertising copywriting, including the history and development of copywriting, advertising, marketing, psychology, consumer behavior and planning;
2. Master the creative process of advertising and the creative thinking mode of advertising;
3. Proficient in various copywriting skills and have a certain literary foundation;
In addition, the other two necessary conditions for becoming an excellent copywriter are experience and advertising knowledge. Sensitive? . So-called? Did you hear the news in sequence? Experience is a person's precious wealth, so is copywriting planning. Without the tempering of hundreds of courses and the edification of advertising creativity, it is difficult to grow into an excellent copy planner. Another important quality is advertising? Sensitive? Refers to the overall feelings of advertisers on advertising trends, consumption mentality and creative renewal. Knowledge can be learned from books and cases, technology can be honed in practice, and experience and sensitivity can only be accumulated from all aspects of daily life, which is also the only way to be promoted to copywriting planning. Professional qualification certification standard
In March, 2005, China Employment Training and Guidance Center of the Ministry of Labor and Social Security started the advertising copywriting job training project. This project has become the first qualification certification project for advertising copywriters in China, bringing good news to the advertising industry with lack of talents.
1, exam content
Vocational qualification examination is divided into theoretical knowledge examination and professional skills examination. The content of the examination is the basic knowledge of advertising industry and advertising copy, the positioning and creative thinking training of advertising copy, the actual combat training of advertising copy and the practical application cases of advertising copy.
2. Application conditions
Anyone with secondary vocational education in advertising or related professional qualifications can apply.
Three. conclusion
career objective
Engaged in advertising planning in the future (entertainment, media, service industry).
Career development strategy
Enter the entertainment, media and service industries (develop in younger fields)
Career development path
Take the management route
Specific path
Advertising salesman? Junior advertising copy? Intermediate advertising planning? Senior advertising creative director
Fourth, the specific implementation plan of career planning.
Short-term plan (junior college stage)
time span
Current goal
I worked as a salesman in advertising when I graduated.
Subdivision target
At school: complete the study subjects. During school: engaged in related work.
Plan content
Professional study: market research and advertising copywriting, marketing planning.
Vocational skills training: market research practice
Professional quality improvement: professional regional development platform
Career practice plan: summer vacation related internship
Strategies and measures
In order to achieve the basic goal of advertising salesman, summer internship and platform internship.
comment
The key point is to participate in the implementation of advertising planning and be familiar with basic business.
Nominal name
Medium-term plan (five years after graduation)
Plan name
Advertising copy
Current goal
As an intermediate advertising planning in the entertainment, media and service industries.
Subdivision target
Advertising salesman? Junior advertising copy? Intermediate advertising planning
Plan content
Workplace Adaptation: From Enterprise to Planner
Three-pulse accumulation (knowledge pulse, human pulse and money pulse): get the qualification certificate of advertising copy, make relevant friends, and complete the accumulation of certain funds during work.
Strategies and measures
The focus is on adjustment, from paying attention to the effect to the benefits that the advertisement itself brings to customers.
Model essay on college students' career planning (II) I. Preface
We all have our own dreams, the difference lies in whether we approach them step by step in a planned way. If you want to succeed, you must plan your career, locate accurately, arrange my college life reasonably in a planned way, try to explore your potential and build your core competitiveness. Have dreams and motivation. Good planning and unremitting efforts lead to a brilliant life.
Hobbies and interests
I like another form of art and painting.
Like design, like association across time and space.
I like listening to music and playing online games.
Like history books.
Like to travel
self-assessment
superiority
Friendly and easy to get along with.
Pay attention to details, especially about others.
Have a strong sense of purpose and mission, persistent.
Perseverance, do not give up easily in adversity.
disadvantaged
There are too many worries and pressures, and many things can't be let go.
Sometimes it is too hesitant to make a decision.
I don't want to risk breaking up with others in order to stick to my own ideas.
Used to making decisions by feeling or impulse.
occupational interest
My childhood dream is to be an advertising designer. Even I like watching advertisements that everyone hates. Now my career dream still belongs to the category of advertising design, but now I like print advertising design and the visual impact of print advertising.
Life values
Professional design, design life
Second, the occupation analysis
Advertising industry, as an important part of modern information industry, constantly promotes the connection between production and consumption, and becomes one of the indispensable factors to promote the further development of commodity production and circulation and the smooth reproduction of modern society. Under the situation of China's entry into WTO, many international brand advertisements with artistic appeal are constantly impacting China's consumer market, which requires me to be well-informed and have all kinds of accomplishments, such as aesthetics, sociology, psychology, economics, culture, art, folklore and so on. Only with these cultural qualities can I face the challenge of international advertising trends.
Since, the number of people in China's advertising industry has doubled, reaching 1 10,000. The sharp increase of employees in the advertising industry has brought great pressure to college students who will enter the industry in three or four years. Therefore, I will study my professional knowledge hard, actively cultivate my independent innovation ability, and strive to improve all aspects of cultural literacy. Always read professional newspapers and magazines to understand the latest ideas in the industry; Comparative analysis and accumulation of classic advertising ideas, try to imitate and recreate, and strive to create their own style. Seize every opportunity to show your talents and strive for glory.
Third, target decomposition and stage division.
I set my career goal as advertising design.
I hope to cultivate myself into an advertiser with the ability to create professional knowledge through university study and social practice. Accumulate and sum up experience in practice in order to better meet the needs of society.
freshman year
Freshman has become a thing of the past, with achievements and failures.
Second year of college
Learn professional courses well, do more exercises, accumulate more and summarize more; Pay attention to the trends of advertising industry.
Actively participate in all kinds of design and creation competitions, understand your own level and keep making progress.
Practice photography skills, complete more than 200 works, shoot more, but pay attention to quality rather than quantity, and make continuous progress in practice.
Set out to analyze the classic advertising planning copy, accumulate imitation, make your own ideas, and complete 3? Planning copy
Strengthen painting skills, do more exercises and establish your own artistic style.
Learn computer courses well and pass the national computer level 2 exam.
Attend oral English training and pass CET-4.
Internship in a small advertising company during the holiday.
Third year of college
Deepen the study of specialized courses, actively participate in various design creative competitions, and strive for awards.
Communicate with teachers, classmates and people in the industry, pay attention to the latest trends in the advertising industry and establish your own artistic style.
Undertake some small-scale advertising production, practice more and do it with your heart.
Creation 3? An advertising planning copy has its own new ideas and new ideas.
Strengthen oral English practice and speak fluent English.
Understand the society deeply, understand the society and practice it seriously.
Actively participate in various recruitment activities, accumulate experience, learn job hunting skills, and make full preparations for job hunting after graduation.
Cultivate your basic skills in the workplace and learn etiquette knowledge well.
Seriously write your graduation thesis and put forward your own bright ideas.
Devote yourself to your dreams.
Preliminary planning after graduation from university: 3-? This year, a promising small advertising company adapted to the industry environment, handled the leadership relationship with colleagues and worked actively. Strive for promotion in the second year, improve management ability, hold several positions, improve your ability in all aspects, and strive for all-rounder in advertising. Meet as many like-minded people in the industry as possible and exchange new ideas. If possible, start a business within five years. Keep pace with the times, improve the quality of works, strive to break through and lead the new trend of advertising industry.
Four. Self-declaration
A good plan can only show its value in hard practice. Since you have made a promise, you must work hard to realize it, otherwise everything will be just a blank sheet of paper, and only a bleak life will be harvested. Don't let family and friends care about the disappointment of those who cherish themselves and those they love, let alone let themselves down and let youth have no regrets.
Model essay on college students' career planning (III) I. Basic situation
Gender: Male Major: Trade Economy Grade: Sophomore.
Personal basic analysis: Ideal, confident, smart, good at thinking, logical, good at dealing with conceptual problems, creative thinking and strong frustration tolerance. Possible blind spots: too much emphasis on logic, too rational, ignoring other people's feelings and details.
Personal advantage: I have been a class cadre, and I am taking a double degree in my school. My English is good. I have participated in WBSA intermediate business planner training, participated in a company's annual celebration planning competition, won the first place, and executed planning cases. Pay attention to business activities and get in touch with society early.
Personal disadvantage: at present, the interpersonal relationship on campus is average and the grades are average. Sometimes people are overconfident, giving others a sense of oppression, and it is easy to be aggressive and informal. Weak.
Successful experience in life: 1. Stay one step ahead of others. Note: I began to prepare for CET-4 last semester, and I took the self-taught exam as a freshman, becoming the first freshman to take the WBSA intermediate business planner exam. 2. Pay attention to collecting information: including the Internet, bulletin boards and senior students.
Life failure: I didn't do well in the college entrance examination, but I never gave up. I quickly adapted to the university environment and made good use of all the resources of the university.
Second, foster strengths and avoid weaknesses.
As the saying goes, a leopard cannot change his spots. I don't need to correct my shortcomings. I need to give full play to my advantages, learn English well, improve English to a considerable level, participate in more social activities and enter the society as soon as possible.
But I also want to strengthen my exercise, enhance my physical fitness and make up for the negative impact of my poor physical fitness.
Third, an appropriate job description.
I am very willing to accept challenges and adventures. I don't flinch easily in the face of difficulties and setbacks, and I have a strong will.
Tested by the vocational evaluation system, my suitable occupation type is enterprise type, a typical occupation: I like to have the ability to manage, persuade, supervise and lead to achieve institutional, political, social and economic goals, and have the corresponding ability.
Suitable occupations such as: project manager, salesperson, marketing manager, government official, business leader, judge, lawyer.
Fourth, future career planning
Combining professional evaluation with my self-evaluation, I am very suitable to enter the marketing field, which is also in line with my current development route. And my goal when I graduate is: Procter & Gamble, the best marketing company in the world.
From May 2005 to September 2005, Procter & Gamble will recruit summer interns for juniors and postgraduates every September. During this period, I carefully prepared my application, so I collected a lot of information online and made many friends. Participate in and organize some activities, including some planning cases. Learn business English and prepare for TOEFL. Of course, I still have to pass Band 6.
From September 2005 to June 5438+February 2005, there were about five rounds of summer interns applying for P&G. If you are lucky enough to enter the last round, it will be1February. If they have been eliminated long ago, they will continue to participate in social activities and prepare for BEC (Cambridge Business English) Advanced Examination. 65438+February exam.
From June 5438+February, 2005 to August, 2006, I can understand my own shortcomings after looking for a job for the first time and participating in some business activities. This period of time is a good time to recharge, and then I can get all the necessary documents to prepare for the next application.
From August 2006 to May 2007, I began to look for a job. Of course, it must be in the marketing field. P&G is the first choice, followed by the sales departments of some big companies.
From 2007 to 20 12, I entered the middle management from the initial newcomers. If I have enough funds, I will apply for an MBA abroad. If I have limited funds, I will study for an MBA in China, change the environment and think about something new.
Mbas from 20 12 to 20 14.