Xintang International Cowboy City is located in Xintang Town, south of Zengcheng City, Guangdong Province. Xintang Town is located on the north bank of the lower reaches of Dongjiang River, closely connected with Huangpu District, Guangzhou Economic and Technological Development Zone and Guangzhou Science City in the west, and facing Dongguan across the river in the south. It is an oasis among the six major cities of Guangzhou, Shenzhen, Dongguan, Hong Kong, Macao and Huizhou, with excellent traffic conditions, and runs through the road networks such as 107 National Road, Guangzhou-Shenzhen Highway, Guangyuan East Road, Guanghui Expressway and Guangzhou North Third Cross Road. This waterway is 70 nautical miles from Xintang Port to Hong Kong and 25 nautical miles from Guangzhou. The transportation network extending in all directions connects Xintang with the Pearl River Delta. It can be said that it is unique, outstanding and economically developed, so it is praised as the "golden corridor" by economists.

At present, there are more than 3,000 denim clothing and related supporting enterprises in the town, with more than 80,000 employees and more than 0,000 registered denim clothing brands/kloc-0. Our products are exported to dozens of countries and regions such as China, Hongkong, Russian, American and European Union. Xintang Town is known as "the famous town of denim clothing in China". Xintang International Cowboy City is a large-scale trade city, which is mainly engaged in denim clothing and textile trade, and integrates trading center, information center, logistics center, design center and innovation and technology center. Xintang International Cowboy City covers an area of 500,000 square meters and has more than 3,000 shops. It is the largest, highest-grade and most complete denim garment and textile trade city in China. Xincheng international cowboy city shopping mall is an ideal large shopping mall for denim clothing and textiles. The two shopping malls cover an area of 65,438+00,000 square meters, with more than 800 shops on the first and second floors, a business office center on the third floor and a tenant warehouse on the fourth floor. The shopping mall is spacious, with central air conditioning, escalators, freight elevators, telephone communication and perfect fire fighting system. There are large parking lots and large freight yards near the shopping mall to provide customers with a good business environment. 1. Marketing major. China's largest professional wholesale market for denim clothing.

2. Policy support. The key support of Zengcheng government

3. the price is cheap. factory outlet

4. Reasonable planning. The market environment is beautiful, integrating production, trade, scientific research, residence and tourism.

5. The scale is grand. The business area is 500,000 square meters and there are more than 3,000 shops.

The disadvantage of Xintang International Jeans Clothing City Shopping Mall;

1. Traffic geography is biased. Located in Xintang Town, Zengcheng City

2. The operation time is late and the popularity is not high. The market started construction in 2002 and opened in August 2003. Insufficient advertising communication leads to low market awareness. 1. This project started in a hurry. Xintang International Jeans Clothing City Shopping Mall was built in 2002. Since the cowboy clothing festival was held in 2003, the government forced all Zengcheng clothing enterprises to enter the shopping malls. At this time, the clothing city has not been renovated, and only some simple wooden boards are used to separate the pavement during the clothing exhibition, which has affected the image of the clothing city. As soon as the exhibition was over, Clothing City forced all business households to move out of Clothing City and carried out renovation for two months. At this point, the government no longer forced clothing enterprises to move into the clothing city, resulting in a low household rate in the clothing city.

2. The advertising is not strong enough and the popularity is not high. Xintang International Jeans Clothing City Shopping Mall only made a small number of investment advertisements in Zengcheng and other places, and made a small number of advertisements in a foreign TV station, and the time was 10 pm, which led to poor communication effect. Therefore, the advertising communication effect of the whole clothing city is very poor and has not played its due role.

3. The operation mode is special. Xintang international cowboy clothing city shopping mall mainly looks at the sample list, and the clothing products of clothing city owners are mainly used to show customers. There is only one set of clothes, which is not available from stock. Customers only need to choose the format they need, and then place an order for the business owner. After the garment enterprises produce, the business owners consign them to customers by car and train. Therefore, there are few lively scenes of cargo handling in shopping malls.