Behind the slogan of Xiaomi is actually the deeper competition in the field of 20 19 science and technology digital: on the one hand, the market demand has become stable, and people are no longer blindly impulsive; On the other hand, people's spending power is still very strong and they are willing to pay for innovative and excellent products.
If you want to prove your own manufacturer, you must not only produce excellent products, but also have an excellent attitude. This is why the phrase "do it if you don't accept it" has aroused widespread concern.
And this kind of mood seems to be contagious. Recently, the digital reading brand iReader joined hands with Love Recycling to launch a trade-in activity, which obviously has the style of doing it without taking it.
Specifically, from now on, users with recyclable readers or mobile phone products can participate in the "trade-in" activity of providing recycling services by reading the built-in mall of APP:
First of all, idle electronic products are evaluated on the website of Love Recycling. After the user successfully places an order and completes the recycling process, he can get the money recovered normally, and at the same time, he can get the renewal voucher of the highest value 800 yuan provided by iReader.
After the recovery is completed, the recovered money will be distributed to the user's collection account, and new coupons will be distributed to the user's palm reading account. This activity set up a variety of renewal coupons for users, with the highest value of 800 yuan renewal coupon to buy iReader Smart, and 400 yuan renewal coupon to buy dual-system version of iReader Ocean. During the activity, users who have completed the new purchase will also get an extra VIP annual card of Palm Reading Book City, and the system will automatically recharge it to the user's palm reading account.
There are many factors behind why Zhang Zhang made this action at this time. Let's take a look at them one by one.
First, the value of knowledge is revalued.
In 20 16, knowledge payment ushered in spring. People suddenly found that a book, a field of knowledge, can be sorted out, add new ideas and analysis, spread in an innovative way, and the price can reach 99 yuan or even 199 yuan. The value of knowledge is re-evaluated, and the interest in acquiring knowledge increases with the personal charm of the lecturer.
While people pay more attention to knowledge than before, there are more market opportunities for devices carrying knowledge. For example, Sony's electronic book equipment first entered China on 20 18, and achieved good results. Palm Reading also released the super smart book iReader Smart, which entered the handwritten reading equipment market for the first time.
In fact, there are not many intelligent learning devices of all ages in the market, and many people still don't know that in addition to listening, they can also use intelligent devices to read and write, so as to deepen their memory and refine their thinking. Therefore, the development and dissemination of intelligent hardware will become the focus of related industries.
Secondly, more people tend to learn deeply.
In the past, people thought that after acquiring professional knowledge in one field, they could broaden their knowledge in other fields. But now the competition is fierce, and many people may face the situation of changing careers in the next few years. Getting deeper knowledge in many fields has become the learning goal of many people.
In addition, while people pay more attention to learning and knowledge accumulation, there are two things that subtly affect people's choice of learning purpose.
One is artificial intelligence. At present, artificial intelligence can translate more accurately or write fluent news articles, and then there will be more positions to be competent, which forces people to increase the depth of learning and master more professional skills.
Second, in-depth reports from the media, from many fields, and wider communication ability, let people see the value and status of professional and profound people, and recognize the profession more.
In this case, deep learning, deep reading and deep thinking are becoming more and more popular, which also provides opportunities for devices such as iReader Smart.
Third, the function of the mobile phone is being dismantled.
Smartphone sales declined in 20 18. More importantly, the status of well-known mobile phones, including iPhone, is declining in the eyes of users, and users begin to reduce the frequency of mobile phone replacement and turn their attention to novel intelligent hardware.
With the emergence of 5G, more devices will be connected to the network, and many devices will have new experiences. In this pattern, many functions of mobile phones are being dismantled and re-executed by more comfortable and better-experienced devices. Lei Jun said that in the next five years, 654.38 billion yuan will be invested in the AloT field, and AloT will become a new opportunity in the post-mobile phone era.
Obviously, the e-book reader that has remained unchanged for many years has also ushered in a new opportunity. However, if the old-fashioned experience is still provided, e-books cannot stand out from the shadow of smart phones. Only by providing more innovative services and bringing better experience can we be recognized by users.
It is reported that iReader Smart super intelligence adopts a flexible screen of 10.3 inch with a resolution of1872×1404,227 PPI, and supports multi-touch screens. Equipped with Freescale imx6 processor and built-in 32GB storage. Built-in 4300mAh battery capacity, running Reader UI 3.0 system, supporting DPF rearrangement.
It is characterized by the cooperation of a large screen and a stylus. With the 4096-level pressure-sensitive Wacom stylus, you can realize a variety of strokes and smoothly annotate and annotate e-books and documents. Taking iReader Smart as the protagonist of this machine change shows that palm reading wants to get rid of the rigid bondage of e-books and move towards a broader intelligent learning device.
Besides, this is just the beginning. Palm Reading appointed Pan Wei, a mobile phone circle expert with ten years' experience in the mobile phone industry, as the vice president of Palm Reading Technology Co., Ltd. and established Palm Reading Intelligent Equipment Co., Ltd.
This replacement is only the first step of Pan Weiqing 20 19. He will not only transplant the systematic trading experience accumulated in the field of intelligent terminals to the fields of electronic reading and education, but also load mature new technologies such as 5G and AI into electronic reading devices.
It can be seen that the attitude of "don't accept it, just do it" in the mobile phone field is infecting more technology Internet industries and bringing new vitality to many rigid markets.