ABC of the five major television networks in the United States

The full name of ABC TV station is "ABC", but everyone is not familiar with the full name of ABC.

I know. What we often see are those three lowercase letters "abc". At that time, as the first broadcasting organization in the United States, NBC TV had two national broadcasting networks, one called Red Network and the other was ABC's predecessor Blue Network (the latter was transformed into a TV network). At that time, as the largest broadcasting company, NBC not only covered all parts of the United States, but also extended its radiation range to Canada and northern Mexico. This violated the anti-monopoly law at that time. Finally, 1943 according to the investigation report of the Federal Communications Commission of the United States on interlocking broadcasting. It is stipulated that the company is not allowed to own

There are more than two broadcast networks for sale. Therefore, NBC had to split the company. Sell the weaker blue net. It changed hands several times and was acquired by Edward john noble in 1944 for 10000 USD. Among the three major radio and television networks in the United States, ABC started late and was weak for a while. Over the years, in order to change its position, ABC has been spending a lot of money to recruit talents.

Save the scores of educational programs.

1998 British ITV TV broadcasted a brand-new program-"Who wants to be a millionaire". The rules of procedure are very simple. As long as you answer 15 correctly, you can win a prize of 1 10,000. The plan was a great success as soon as it was launched, occupying as high as 59% market share! ABC saw the huge development potential of this program, bought the copyright, repackaged it and put it into production. As a result, it proves that ABC has made a

Wise choice. 1999 -2000 Want to Be a Millionaire has an average of 29 million viewers every night, setting a record for all TV programs in American history. ABC claims that this program is the most profitable TV program in its history, with a total revenue of $6,543.8+$0 billion! ABC, on the other hand, relied too much on this program, invested a lot of manpower and material resources, and didn't pay attention to developing new program forms. In 2002, ABC broadcasted the program for four hours every week, which finally made the audience lose interest. ABC's rating has since retreated to the fourth place, with a financial loss of $360 million in the same year.

Just when the quiz show bored the audience, the reality show actually set off a new round of viewing frenzy. As early as 2000, "Survivor" released by CBS set a new high in the ratings of American summer programs, which not only beat "Who Wants to Be a Millionaire" by ABC, but also set a record for CBS13. Since then, the reality show craze has quickly swept the world and become the most popular program form. NBC's The Apprentice, FOX's American Idol, UPN(Michael Bloomberg)' s American super model Contest, and so on, all of which have caused great repercussions around the world, belong to the category of "reality show".

At this time, ABC also realized the seriousness of the situation. In order to save the declining popularity, I also turned my perspective to reality show.

Launch a reality show that challenges the moral bottom line

On June 5438+ 10, 2003, a new reality show "Exchange Wives" launched by British Channel 4 caught the attention of ABC. This program will be staged by two families from different backgrounds and cultures. Wives of two families will exchange their residences, and they will go to the other family's home to live with the other husband and children 10 days. After the program was broadcast, in just two weeks, the number of viewers rose from 3.9 million to 5.7 million. ABC showed great interest in this program, bought the copyright of the program as quickly as possible and began to broadcast it in the United States.

Although michael davis, the producer of ABC's Wife Exchange, said that the program never contains any pornographic elements, because when a wife enters a "new home", her duties are limited to taking care of the children and doing housework as a "hostess", excluding the obligation to share a bed with her new husband, this program will undoubtedly be a severe test of the moral bottom line of the media. ABC also made no secret that "this program satisfies the selfish desires of the audience." Facts have also proved that it is this kind of marginal program that attracts the audience's attention most: in the first weekend of the program, ABC won the viewing champion of the same program.

After the successful wife exchange, ABC realized the importance of developing new programs for channel maintenance. Susan Lane, the head of the entertainment department, told Newsweek that the company had begun to change its original business strategy. At present, ABC's new slogan is "comedy, humor, humor", which is its strategy when it began to become a leader in the TV industry, such as its ace program "rosny". After defining the development direction, ABC extended the tentacles of reform to TV series and took the third step.

Launch a number of popular TV dramas

In the autumn of 2004, ABC bought a TV series called "Crazy Housewives", which triggered a viewing frenzy once it was broadcast. Even the first lady of the United States, laura bush, had to declare that she was a loyal audience of the program, so as to create her image of being close to the people. In fact, Mark, the producer of Mad Housewives, had previously negotiated with major American TV networks, including ABC, CBS, NBC and FOX, but unfortunately, all other TV networks except ABC refused, even if there was no room for negotiation. As a result, the wonderful performance of Housewives made those TV networks that had given up regret it. This soap opera, featuring five restless housewives, showed the highest ratings in the 18-49 age group survey released by Nielsen Company in the first quarter, and also created the broadcast schedule of the romantic hospital drama Grey's Intern in the office. When the nominations for the 57th Emmy Awards were announced on July 4th, 2005, Mad Housewives got 15 nominations in one fell swoop, which was the same as Will and Grace, another TV series with the most nominations in Emmy history. In the autumn of 2004, ABC also released another new play-Lost. In order to create the most authentic and natural atmosphere, ABC invested heavily in filming in Hawaii. The whole story is ups and downs, and the actors perform incisively and vividly, making it one of the most watched TV dramas in prime time. It is under the stimulation of these two TV series that ABC's total audience and key audience aged 65,438+08-49 have seen double-digit growth, ranking second only to Fox.

Behind the high ratings, ABC has invested a lot of money in TV series, which has dredged the channel resources and made the program achieve the best broadcast effect. At the same time, I also seize every opportunity to promote my program. In addition to advertising on its own TV network, ABC has specially strengthened pop music.

If you cross three blocks, you will definitely see at least one billboard of Crazy Housewives. At the same time, ABC continues to try its best to tap the value of their broadcast time, that is, to establish its own absolute advantage at a certain broadcast time, so that other TV networks can "stay away from each other" during this broadcast time, thus establishing their monopoly position. One of its strategies is to crack down hard, including using crazy housewives to squeeze Fox's "1970s Show" out of Sunday's screen.

With two heavy punches, Crazy Housewives and Lost, ABC made rapid progress, becoming the only TV network with an increase in ratings among adult viewers in 2005 (an increase of 65,438+05%). The program richness of TV network is almost excessive: Besides Lost and Crazy Housewives, Star of Tomorrow and Grey's Anatomy are also heavyweight works. In an ordinary year, new programs like boston legal and Eyes may have become excellent works.

Almost all other TV networks have affirmed ABC's achievements this season. Dana Walton, president of Fox, said: "ABC's progress and performance have to be admirable. They are decisive and far-sighted now. "

In the second half of this year, ABC will release new dramas, including Commander-in-Chief, produced by Touchstone Company and played by Gina Davis, and the horror drama Invasion of Warner Bros. TV Network (WB). Media buying agencies and consulting companies in the United States predict that ABC will maintain a leading position among viewers aged 65,438+08-49 in the next quarter.

In the United States, in addition to wonderful TV dramas and self-made programs, the live broadcast of large-scale events or celebrations has always achieved very high ratings. Among these "big events", the Super Bowl and the Oscar ceremony are undoubtedly the two most weighty. but

ABC has a share of these two events, and this is its fourth action.

Holding two major live broadcast rights

Holding two major live broadcast rights-"Super Bowl" and Oscar ceremony.

The Super Bowl is the final of the American Professional Football League, which is held on a Sunday in February every year. "Super Bowl" is the name of the trophy contested by both sides, and it is also the name of the competition. The Super Bowl has high TV ratings in America. CBS and Fox TV have agreed to jointly contribute $8 billion to extend the broadcasting rights of NFL games for six seasons. During this period, the two companies will broadcast Super Bowl twice each, which is usually one of the most watched TV programs in a year. ABC, on the other hand, obtained the remaining two broadcasting rights from these two companies. This also ensures that ABC will get a share of the high ratings of the Super Bowl.

In 2006, in addition to the live broadcast of the Super Bowl, ABC also won the right to broadcast the Oscar ceremony. In 2004, the Oscar ceremony was also broadcast live to the whole country by ABC. * * * 410.5 million American audience watched the ceremony that night, although this number was higher than last year.

In May 2005, Steve McPherson, president of entertainment department of Disney Group, ABC's parent company, delivered a confident but not complacent speech at the meeting, making it clear to advertisers and competitors that Disney is back. But he is not complacent, because he knows that ABC is the darling of the media now, but there is still a long way to go. The Lord of the Rings 3: The Lord of the Rings: The Return of the King lost 2 million people when it won the prize, but the survey shows that among the 56 most prosperous movie-watching markets, the ratings of the 2005 Oscar ceremony are the highest in five years. The overall decline in audience shows that the live broadcast of the Oscar ceremony is more popular in big cities than in rural areas. /kloc-the number of Oscar audiences aged 0/8-34 has increased compared with 2004, second only to the American Super Bowl. This is also 1990, and the number of viewers of 12 has reached between 40 million and 46 million. According to the extension agreement signed between Academy of Motion Picture Arts and Sciences and ABC, ABC's broadcasting rights will be extended to 20 14 years. ABC has been responsible for broadcasting the Oscar ceremony for nearly 30 years, and each live broadcast can bring it high ratings and advertising revenue.

The above information is quoted from Wikipedia on Monday

Dancing with the stars at 8 p.m.

10 wonderful exploration of the afternoon spirit book castle

Tuesday

8 p.m. The Last Man Standing (new play)

Men get up at 8:30 pm (new play)

Dancing with the stars Results Show at 9: 00 p.m.

10pm dead body certificate

Wednesday

Around 8 p.m.

8: 30 p.m. Subburgery (new play)

9 p.m. Modern Family