The full name of VI is visual identification, that is, corporate VI visual design, which is an important part of corporate VI image design. With the development of social modernization, industrialization and automation, the process of optimizing the combination is accelerating, the scale is expanding, the organization is increasingly complex, the products are updated rapidly, and the market competition is more intense.

Extended data:

Basic principles of VI design

(1) The principle of unified style

(2) the principle of strengthening visual impact.

③ Emphasize the principle of humanization.

VI design is not a mechanical symbolic operation, but a vivid expression with MI as its connotation. Therefore, VI design should reflect the business philosophy of enterprises from multiple angles and in all directions.

VI design is not a designer's whimsy, but needs strong feasibility. If the implementation is too troublesome, or the implementation is affected by high cost, even the best VI will become a castle in the air because it is difficult to implement.

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