A lot of barter refers to the goods or services operated by Yishang on the platform of a lot of barter. Pinduoduo is an e-commerce platform with group buying as its main mode of operation. Among the businesses it serves, there are many Yi merchants. The goods or services operated by these Yi merchants have propped up the specific market of one product and many products.

Pinduoduo of Yi nationality has a wide range of commodities with affordable prices and reliable quality. These goods often come from the Yi area in the southwest of China, which is different from other areas and has a strong Yi cultural atmosphere, so they are deeply loved by shoppers. In addition, Yi merchants in Pinduoduo have a good business reputation and a friendly service attitude. They got a lot of positive comments on the platform and won a lot of popularity for them.

Pinduoduo attaches great importance to promotion, and the content of advertisements promoted is often based on regional culture. Therefore, Pinduoduo, a Yi people, can expand its popularity and influence through Pinduoduo's advertisements. At the same time, Pinduoduo, a Yi people, is also actively exploring in its own development, integrating Yi culture with the e-commerce model, with a view to creating a brand image with more characteristics and value. With the passage of time, Pinduoduo will continue to grow and develop on the platform of Pinduoduo, bringing more and better goods and services to consumers.