Scientific and technological innovation, the implementation of product structure upgrading, with the demands of health, delicious and nutrition, leading the industry consumption trend.
Our brand interests are linked to value, and we pay attention to quality, not quantity. We hope that consumers can spend more time, health and life.
We expect to provide convenient food at inconvenient times and provide convenient meals for people.
Therefore, by introducing a brand-new VI system, the Group redefines the brand image, interprets the brand connotation and comprehensively promotes the brand.
Brand promise: Healthy and happy.
Enjoy health
The core commitment of the brand: to create delicious and imaginative food for consumers, and to satisfy the imagination enjoyment of convenient food purchase and experience. Add health and happiness to daily life,
Let everyone be infected by the taste of life of sincerity, love and care.
Brand slogan: Lejian Life
reason for existence
Adhere to professionalism-adhere to quality, genuine materials and unified standards.
Good at leading-sharing and training, enthusiastic driving, across industries.
Long-term vision-foresight, continuous innovation and exceeding expectations.
In-depth and meticulous-listen carefully, consider from all angles, and think what you think. Food is the most important thing for the people, and safety is the first thing to eat.
People regard food as heaven.
Every great brand is the reappearance of the values of the national subject.
On the land of 9.6 million square kilometers in the east, there are 1/4 people living in the world. They are hardworking, optimistic and brave, accompanied by sunrise and sunset, just for the reappearance of that 5000-year history.
We are in an era of rapid development. When we walk too fast, when the whole people are involved in the economic and industrial tide, it is inevitable that we will forget the original origin. Food is the most important thing for people. Dating back to the proverb of 5000 years ago, the food industry has always been the source of social production. The development of productive forces, in the final analysis, is to make our lives healthier and happier; At the same time, the food industry must also take safety and quality as the premise, and is constantly pursuing a better taste of eating and living.
Logo design concept
Yun Biao's picture and text is an artistic word of "quality", which represents that Baixiang, as a food enterprise, always believes in the spirit of "food is the most important thing", puts the attention to product quality first and constantly pays attention to the improvement of product grade;
Yun Biao is a variant of moire, which implies a high sense of corporate responsibility of "food is the most important thing for the people", while the traditional moire in China also conveys the rich connotation of "pleasure, atmosphere, nature and tolerance".
The "b" implied in the cloud logo represents the initial letter of the white elephant, and the pattern of the whole cloud logo is a perfect variant of the prefix "elephant". The whole design harmoniously and concisely represents the name of Baixiang Group.