Related introduction:
Jin Kela became popular on the Internet because of its exaggerated advertisements, while Jin Kela's advertisements spread more widely after being spoofed by users of video websites such as AcFun, BILILIBLI, etc., and have become a new network culture.
In order to promote its products, the brand has shot many advertisements, which are concentrated in county and municipal TV stations. However, there are many shocking conceptual mistakes in both these commercials and the products themselves.
Extended data
Related background:
What makes Jin Kela more spread is that Tutuwan, the creator of ACFUN, a domestic barrage video website, made various crazy versions (radio songs) of ghosts and beasts in anime songs by using advertising resources in Jin Kela, which made Jin Kela's spoof atmosphere stronger and expanded its influence from Station A to various animation game communities and video websites.
Jin Kela's series of advertisements have become well-known materials in the electronic music industry. Because of their sense of rhythm and movement, they often become the material for newcomers to practice their hands. Because of the prevalence of a large number of Jin Kela's works, Jin Kela is even called "the only criterion for testing the Divine Comedy".
As an advertisement, in a short time of 1 minute 40 seconds, the appearance of three characters, namely, beauty, Japan and Africa, combined with the overall interpretation of the story content, the whole process is in conflict, contradiction and harmony, which is in line with the audience's taste, and the rhyme at the end of each sentence is catchy, whether it is independent wording or connected into a sentence.
Baidu Encyclopedia-Jin Kela