0 1 clothing display
At the end of the year, in order to attract customers, clothing stores will add many styles for customers to choose from. Several orders arrive at the store, which will inevitably lead to competition for display space. At this time, the most likely problem is that the display load exceeds the standard, especially the winter clothes are heavier, which is more likely to cause display confusion.
So it is particularly important to display clothes at this time. We should not only know the collocation of goods, but also be good at using the method of wearing inside and taking outside to make the visual effect of the whole store look less "bloated". The specific method is as follows:
1. Large-scale centralized display. Large-scale centralized display mode is the most common discounted display mode. This way is very clear, which is the most convenient for customers to find the category they want and saves trading time. In particular, fast fashion brands, mass clothing and other shops with large passenger flow have better effects.
2. Combination and presentation. For some high-end brands or women's clothing brands, we can improve the customer unit price by reorganizing and matching the goods. Products of these brands pay more attention to collocation. Using the combination and collocation display method, some styles with broken codes and colors can be given to customers with brand-new complete collocation effect, which not only facilitates the shopping guide to match for customers, but also provides customers with more space to choose and match.
3. Display the price by region. This way of price display is simple and effective, especially for some fast fashion brands. Many customers are familiar with the brand operation routines in recent years, and they all know that there are big discounts at the end of the season, especially some price-oriented customers, who come for the price. After we show products in different price ranges, customers can clearly choose products with their expected prices.
In addition, the latest new clothes can be partitioned independently and placed in the most conspicuous place with the largest passenger flow in the store, which can be convenient for customers to check and buy.
02 promotion activities
At the end of the year, clothing stores will definitely hold various promotional activities, but we must pay attention to the content of the activities so that customers can see at a glance and employees can explain clearly. No matter what the activity is, we should pay attention to the threshold. Too high will have no effect, too low will lead to poor performance. In addition, if you choose gifts as promotional activities years ago, you must pay attention to the attractiveness of gifts to your target consumer groups. The specific method is as follows:
1. Establish a time-limited snap-up area. At the end of the year, every clothing store will definitely have a certain amount of inventory, and the warehouse is empty. Displaying in clothing stores will also occupy the display resources of seasonal clothing, which makes many clothing store owners very headache. In this case, just before the end of the year, we can set up a special limited-time snap-up area to sell these clothes in stock or unsalable at low prices.
Although it is clothes in stock, because of the low price, limited purchase time and limited quantity, as long as someone passes by your clothing store, he will go into the store to have a look and choose his favorite clothes. Don't feel bad about the low price. If you can't sell it and continue to slow down, you will lose a lot of money in your hand.
2. Buy and give activities. Buying gifts is a tried-and-true way to promote sales. After all, most people are greedy for petty gain. As long as the gift is sincere enough to impress people, then the activity will be highly successful. You can set up a gift when the consumption is full, and the more consumption, the higher the value of the gift.
If you run a women's clothing store, the gifts can be sunscreen, hats, brand lipstick and so on. If you run a children's clothing store, you can set the gifts as dolls, toys and so on. Customers can set up gifts at will, of course, this should be decided according to the actual situation within the controllable cost range.
3. Lottery promotion activities. Lottery promotion takes advantage of consumers' fluky psychology, and now this kind of promotion method is very common in many occasions. For clothing stores, it can be set to buy a few clothes and give several lucky draw opportunities.
It should be noted that the lottery promotion method should try to make every lottery player have a prize, which can be something cheap, but not nothing. For some more expensive prizes, the probability of getting them should be set smaller.
03 employee motivation
For the promotion staff of clothing stores, it is emphasized here that at the end of the year, although sales skills and clothing knowledge are still important, the most important thing is affinity. Compared with the usual consumption state that customers can buy or not, at the end of the year, most consumers' shopping psychology is to determine the purchase, and the purpose is relatively clear.
Under this premise, we all know that promotion is an instant purchase behavior, which is more emotional, so affinity will be the primary guarantee for promoters at this time. The shopkeeper should ask the sales staff to do the following:
First, actively introduce in-store activities to consumers, provide help and answer questions for customers;
The second is to construct systematic product promotion laws and regulations, and different products have different schemes;
The third is to find the service standard that suits you best, and there are different shopping guide words for different consumer groups.
Of course, in addition to the requirements, the owner must also formulate an incentive system, otherwise it will be difficult to mobilize the enthusiasm of employees. In addition to increasing the commission for each performance sold, it can also be combined with the store's current promotional activities.
For example, gift-giving activities can be customized, and employees can get as many rewards as they want. For example, employees can get as many rewards as they want when they are over 300 minus 100, depending on the activities of the store.
The above are the year-end promotion skills of women's franchisees shared by women's clothing network, hoping to help you.