Huimei Group is deeply loved by consumers because of its in-depth understanding of clothing products and supply chain and its unique performance in Internet brand marketing for many years. Won the 20 13 "Double Eleven" national women's single brand (Inman) sales champion, and won the national women's sales group champion in one fell swoop. Two brands of Huimei Group (Inman and Chuyu) entered the "Double Eleven" national women's wear sales TOP 10, ranking first and eighth respectively.
Huimei Group, rooted in the Internet, has built a unique multi-brand, multi-channel and multi-category business development model in just a few years. During this period, Huimei Group was rated as an e-commerce demonstration enterprise in Guangdong Province, the original Internet brand enterprise featured in CCTV's "Economic Half-hour" for the first time, and was officially praised as "Internet brand leader" by large B2C platforms such as JD.COM and Vipshop, becoming the only women's brand case selected for Alibaba's IPO English prospectus.
On August 20 14, Inman brand of Huimei Group announced that it had joined Goddess New Clothes, and as the only original internet women's clothing brand, it invested huge sums of money to jointly create the first cross-border fashion reality show of domestic stars, which will promote China's original internet women's clothing brand to make a historic leap to fashion brands and explore "star fashion" tailored for Inman consumers.
Huimei Clothing is one of the leading enterprises of multi-brand Internet fashion clothing in China. After more than ten years of rich experience in the clothing e-commerce industry, Huimei Clothing has a membership base of more than 7 million people, established a consumer demand analysis system for clothing e-commerce, developed a fast supply chain in line with the clothing e-commerce industry, and has the ability to successfully incubate a number of distinctive Internet fashion clothing brands. After the completion of this transaction, Huimei Apparel intends to apply for A-share listing immediately, and plans to submit an application for A-share listing to the China Securities Regulatory Commission before 20 15 12 3 1.
Some women's brands under Huimei (Group):
Inman, the national champion of women's wear sales in Double Eleven, is the first original cotton and linen women's wear brand in China. It is famous for its simple, elegant and unobtrusive "cotton and linen literary style", and it is the first clothing brand in China to put forward the "slow life" culture of returning to nature. It has been selected as "the most popular brand of Guangdong goods" by Guangdong Consumer Council for many years.
Chu Yu, an independent designer brand with rich humanistic accumulation and leading the trend of women's wear in literary style, launched the brand slogan "The world is my imagination" in 20 13, and was promoted to the top ten women's wear in China in 20 13.
Living in Zuo Hui Group's high-end original women's clothing brand, the brand slogan of "unrepeatable handcraft", naturally blended clothing with China's endangered traditional handicrafts, successfully opened up territory in the field of Internet women's clothing, and established the position of Internet original women's clothing brand in the field of high-end women's clothing.
Attachment: Inman Case of Alibaba IPO Prospectus-Bilingual
Inman (Guangzhou Huimei Clothing Co., Ltd.) was founded by Fang Jianhua on [1998], and is a clothing brand manufacturer (ODM). The initial business started in a garment factory in Guangzhou, designing and selling leisure fashion brands for foreign brands to Europe, America, South Korea, Taiwan Province and other places. In order to make use of the Internet, Fang Jianhua founded Guangzhou Huimei Clothing Co., Ltd. [2005] to realize the transformation to an e-commerce enterprise, and registered as a member of Alibaba.com to sell products overseas.
With the growth of business, Fang Jianhua, relying on his professional knowledge in supply chain management of clothing industry, believes that only by creating his own independent brand can he meet the needs of consumers more effectively. In 2007, Fang Jianhua founded the women's clothing brand "Inman", and took the literary style of cotton and linen as the brand positioning. In order to further strengthen the brand image of "Inman" through Tmall, Fang Jianhua became the first brand owner to set up a flagship store in Tmall in 2008. Since then, Inman has become one of the most popular women's clothing brands in Tmall, showing people with the literary image of cotton and linen clothing. (Inman's 20 13 double eleven women's wear catalogue 1) is one of the brands with the highest sales growth in Tmall women's wear category.