In order to protect "Bingdundun", BOCOG enjoys the copyright of the image of "Bingdundun", the exclusive right of registered trademark and the patent right of design, and the exclusive right of registered trademark of "Bingdundun" in Chinese and English. This mascot, which represents the spirit and cultural confidence of the Winter Olympics, became popular at the beginning of the year, and "one pier is hard to find" and "one pier per household" became phenomenal. Many merchants seize the desire of fans and make fake sales under the slogan of "cuteness, stupidity and value preservation". Most of the "shanzhai" gold shields are three-dimensional "ice shields" gold ornaments launched by the Olympic flagship store. Some merchants also launched the flat version, big front page and pocket version of the "Ice Shield" gold ornaments, and some even launched the "Silver Shield". Some shops selling "Golden Shield" in Taobao said that their products have no brand and are wholesale from Shenzhen Shuibei International Jewelry Exchange Center. A jewelry seller who claimed to be from Shenzhen Shuibei International Jewelry Trading Center said that they were not authorized, and now selling "Golden Shield" is sensitive and may be investigated.

Bingdundun has completed its mission, but the related work of protecting Bingdundun's intellectual property rights has just begun. We need to work together, consciously resist all forms of "ice shield" imitation, and supervise and report in time; Market supervision departments should also conduct special inspections on the "ice shield" for making and selling fake goods, and severely investigate and deal with it once it is discovered; Merchants should also consciously restrain themselves. As a brand, they can better understand the importance of originality and intellectual property rights, and must never knowingly use loopholes to make profits. The whole society should make joint efforts to protect the beloved "Ice Wharf", thicken its protective cover, advocate respect for intellectual property rights, and make infringers feel ashamed.