Zhang Xi, Vice President of Anke Innovation:
Fortunately, I chose the road of brand development.
Cross-border e-commerce companies have the ability to contribute to the local economy. Different from the development path of most cross-border enterprises, Anke Innovation has invested more in brands and products. From the perspective of value chain, in the past, multinational enterprises generally concentrated in 2-3 links such as logistics and trading, but the global competition between these two links was very fierce. Brand is a way to realize the strength of products, and products are the cornerstone to support brand building. These two paths need long-term investment, and the short-term success rate and return are relatively low. However, once it enters a certain level, the comprehensive strength of the enterprise will be improved to a certain extent, and the industrial driving ability, value contribution ability, value creation ability and innovation ability will be comprehensively improved. Anke Innovation has been very lucky to choose this path in the past ten years. Even though the external environment is complicated, everyone's needs have not changed, and the demand for "bringing good products to consumers" has been increasing. Cross-border e-commerce is a very important support in the future globalization trend.
"Cross-Expo" on-site consultation platform for professional visitors. Pictures are provided by the event organizing committee.
Chen Bo, Marketing Director of Newegg Group in China:
Excavate more advantageous industrial chains and promote the ecological development of local cross-border e-commerce in Hunan.
North America's e-commerce market has developed early, with a large scale and a mature model, and there is a continuous demand for high-quality goods and brands. Many domestic sellers have strong supply chain and production capacity, but their understanding of overseas markets, overseas consumption habits and marketing methods, and how to adapt to local laws and regulations are not sufficient. Newegg has been deeply cultivated in the North American market for 265,438+0 years, with more than 47 million high-end users. We hope to bring overseas information trends, international first-line consumer insights and product trends to local sellers in China, and rely on the advantages of Newegg Platform in North America, such as high repurchase rate, high loyalty and high satisfaction, and have accumulated 265,438+0 years of e-commerce experience, logistics ability, technical ability and marketing ability to help more high-quality sellers sail out to sea.
Changsha is a good place for cross-border e-commerce, where a series of leading brands in sub-categories have been born. In the future, Newegg hopes to explore more advantageous industrial chains in Hunan with local partners, help traditional trading enterprises to realize the new format transformation of cross-border e-commerce, give full play to the new kinetic energy of cross-border e-commerce, drive the ecological development of local cross-border e-commerce in Hunan, and better grasp the "great opportunity" of China's industrial chain upgrading from "products going to sea" to "brands going to sea" for 20 years.
Shi Lei, General Manager of Hunan District of Alibaba International Station:
One-stop solution helps wanjia enterprises go to sea digitally.
Alibaba International Station has been deeply ploughed in Hunan 14 years. At present, more than 2,000 businesses, such as Liling Huarui Ceramics, Sany Heavy Industry and Sannuo Bio, have settled in, mainly focusing on four core industries: home gardening, construction machinery, medical care and clothing and textile. In 20021year, the online transaction volume of Hunan enterprises at Alibaba International Station increased by 42% year-on-year. The platform is building a cross-border sea service system for Hunan businessmen in 2022, and provides enterprises with a "2+2+2" one-stop solution to the pain points and difficulties such as website marketing, cross-border funding, logistics and transportation, business finance and taxation, and financial financing. For Hunan, Alibaba International Station has set a small goal this year, hoping to help tens of thousands of enterprises go to sea digitally through the platform, help thousands of enterprises provide quality services to overseas buyers, and help hundreds of star businesses feed back the market. In the future, I hope that Hunan can make efforts in logistics, talents and financial policy support to help small and medium-sized enterprises go to sea digitally.
Zack Zhang, Senior Business Development Manager of Otto:
Looking forward to becoming the "key" for enterprises to deepen the German market.
Want to expand the European market, can not be separated from the deep cultivation of the German market. OTTO is one of the largest e-commerce platforms in Germany, and has a history of 70 years in the German market. The German market favors high-quality products with high customer unit price, and demands higher product quality. Therefore, the cross-border expansion of the German market is helpful to upgrade traditional industries and optimize the supply chain. Hunan has high-quality cross-border enterprise circle resources. Anke innovation, a local enterprise in Hunan, has played a benchmark role in brand development, improved the quality of cross-border products, and is of great significance to driving the atmosphere of the whole industry and activating the industrial chain. In the future, we will consider setting up a branch in Hunan to help Hunan brands and Hunan head enterprises understand the German market and go abroad.
Wu Qi, Head of Cross-border Industry of Pan-soft Software in Central China:
Refined operation, turning data into productivity
With the digital transformation of enterprises, BI is becoming an urgent demand for enterprise operation decision. Data analysis has become the core business function of enterprises, and all business lines of enterprises have begun to break the original data islands and integrate data for analysis in order to explore greater commercial value. However, for SMEs in the cross-border e-commerce industry, it is generally difficult to have the strength to purchase professional data services or form professional teams. As a professional provider of big data BI and analysis platform in China, Fansoft officially launched the online analysis tool "Digital Cross-border BI" for small and medium-sized sellers this year to help small and medium-sized sellers conduct data analysis in all aspects such as product selection, store analysis, replenishment and procurement. The data shows that some enterprises use it more than 1 10,000 times a month.
Data can also be turned into productivity. At present, the external environment is complex, and professional data analysis can help enterprises distribute products to multiple platforms in multiple countries and monitor the sales of each platform in one stop. At the same time, it can reduce labor costs and let operators focus more on strategy to cope with the changing situation and business opportunities.
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