The planning and implementation of the company's anniversary is taken from the network: shorthand and quick recording expert network, part I, planning background 1. The background of demand for activities With the steady growth of XX Company, its brand has become increasingly prominent in the industry, and it has become a unique and attractive force in the securities industry in China, with a gratifying development trend. However, what does not match the rapid development performance is the incompleteness of XX brand system. In order to comply with the law of market competition, XX introduced brand engineering in time, trying to graft the powerful advantages of this century-old brand with XX in the most favorable way through brand integration planning, maintaining the inherent advantages of XX brand, and once again carrying out the most effective cultural promotion of XX brand in the securities industry. Because, with the change of industry competition pattern, China securities industry will face the pressure of international and domestic double competition, forcing the whole industry to enter the era of brand competition. In order to win in this competitive situation, we must improve the brand system as soon as possible and keep pace with the times. On the occasion of the 13th anniversary celebration of XX, how to realize the complementary advantages of brand project "Four Cleanups" and "Launching Ceremony" has become a major event in XX this year. II. Principles to be followed in carrying out activities and principles of important tasks: 1. This activity must be characteristic, economical and simple; 2, must show the company spirit and brand culture; 3. The four clean-ups and the launching ceremony of brand project complement each other, combine inside and outside, and spread to the outside world in the most economical way; 4. In the whole process of the activity, we should start with the publicity effect (news points), interest, perception and stimulation. Task: 1. Inspire employees' pride in working in XX, let them show it when the company celebrates, let all members of the company share it and let the society recognize it. 2. It has precipitated the management style, product characteristics, service concept and corporate culture developed in XX ten years. After these intangible assets are effectively integrated, they can be dissolved into an effective driving force for XX brand management. 3. Take advantage of the east wind of the 13th anniversary celebration of XX, announce it to the public as soon as possible, and penetrate into the employees of the enterprise. 4. Form a systematic internal and external operation mode of XX enterprise; Three. Description time of the activity brief framework: 2004 10/8 (or otherwise notified) Location and method: Participants to be determined: customer representatives, journalists, company headquarters leaders and department leaders Note: customer representatives held a meeting in Shenzhen for important customers who have cooperated with XX for many years. Purpose: To strengthen the construction of corporate culture internally and promote the achievements of brand building externally. Description: 1 Corporate culture is the only important factor that can't be cloned among all the success factors of an enterprise, and the shadow of corporate culture can be found in all business activities such as enterprise management, product development and human resources. At the same time, the construction of corporate culture varies from enterprise to enterprise with its own characteristics, which is a behavior and psychological thinking mode accumulated by enterprises in each growth process; Externally, facing the market, the competition mode after product homogenization is brand power competition, and the core factor of brand power is brand culture. Brand planning of XX, which leads the industry, is beneficial to product promotion and business resource gathering in the future. Brand makes the enterprise bigger, and corporate culture can make the enterprise bigger! The combination of the two will lay a solid foundation for the long-term strategic development of XX. Activity slogan: Brief description of winning the brand of innovative culture: 1 Innovative culture is the business style that XX has always maintained. More specifically, after more than ten years of development, XX still maintains a leading position in the industry. The launch of the special X card has made intangible IT technology tangible. Looking at the essence through the phenomenon, all the success of XX comes from the efforts of enterprise's innovative spirit. Under the new situation, how to apply the original idea of centralized innovation to all matters closely related to enterprise development in the form of activities has become a problem faced by every XX person in the new period. 2. Winning the brand reflects a pattern that the securities industry will move from the era of quantity competition to the era of technology competition. Because China's securities market has no experience to talk about, it can only make strategic planning according to market rules. The era of brand competitiveness in the securities industry is bound to come. Constantly planning and upgrading the brand is one of the important strategic manifestations for XX to adapt to the development of the times. The second part is celebration planning n planning 1: the best effect 1. Pre-activity Planning 1: Cup Prize-winning Knowledge Contest of "Synchronous Brilliant XX Era" 1 Objective: Starting from the knowledge contest, urge the members of the headquarters to make a deep review of the company's corporate culture and development process from the perspective of learning. Preheat the company's corporate culture construction project. 2 Effect expectation: Make some employees of XX Company systematically master the corporate culture that has been developed in 13 years from the activity process, and generate spontaneous research and creative spirit on this basis, so as to prepare human resources and theoretical resources for the systematic planning of XX corporate culture. 3. Development mode: organized, proposed and presided over by the president, with the participation of representatives of various departments and the establishment of cheerleaders, to ask and answer questions about securities knowledge, enterprise development process and problems involved in enterprise management. , mainly based on on-site question and answer, supplemented by activities. Before the activity, the consulting company held a unified guidance meeting for all departments to explain the whole process of the activity, introduce the team spirit planning and creative performance involved in the activity, and popularize the significance of carrying out corporate cultural activities. 4 Note: The activity needs the full participation of the company's senior leaders, so that all departments attach great importance to this activity. Scheme 2: "Striving for Progress with Stability, Innovating and Developing" XX Staff Representative Solicitation Activity 1 Purpose: Internal communication, activating the mechanism, and narrowing the distance between company leaders, ordinary employees and middle-level cadres. 2 Effect expectation: Through the activity itself, let the company leaders and employees participate in the same activity at the same time, let the leaders communicate with employees as "ordinary people", and let the grassroots employees know about the leaders. 3. Development mode: 3. 1 Expand the game so that employees and leaders can participate in the same game and become part of meaningful activities; 3.2 "Concentric XX" activity, all members * * * formed XX logo and shouted XX brand slogan together; 3.3 All members have dinner activities. 4 Note: The activities need the full participation of the company's senior leaders, and all departments should be represented. Two. On-site activities On-site activities 1: Celebration ceremony for the 13th anniversary of XX was held 1 Purpose: Review development and look forward to the future. Summarize the years passed by XX Company 13 years, review the numerous achievements made by the company in these years, explain the development prospects of the company under the new situation to all companies, promote the internal unity of the company, and strengthen the corporate culture construction within the company from a certain height. 2 effect expectation: 2. 1 All participants relive the 13-year history of XX and inspire the enthusiasm of the whole company to start again; 2.2 Deductive activities enliven the atmosphere of the company, making the company full of festive atmosphere; 2.3 Establish and improve the corporate culture system of the company; 2.4 convey the strategic development direction of the company's top management, unify the thinking of all employees of the company, and move forward in the established strategic direction of the company. 3 development model: 3. 1 "The rising sun in the east triumphs over the fire, and XX Ran Ran embarks on China" Speech on the 13th anniversary of XX (led by XX Company) 3.2 "Thirteen major events in the historical development of XX are the focus of the meeting, and at the same time, the thirteen major events in the development process can be painted into thirteen paintings with distinct meanings (uniformly named as the meeting, according to the progress of the report, each painting, 3.3 "Let's act together! "XX Fengyun series photos corporate culture exhibition card issuing ceremony. 3.4 In the process of making exhibition boards, two formats are made, one for the company headquarters and the other for various business departments; 3.5 Each department refines spiritual beliefs and organizes teams (one sales department is listed as one department). At the meeting, the company leaders distributed photo paintings to all departments, and all departments shouted their slogans and promised the company or customers that they would welcome the photo paintings. 3.6 After taking photos of the company, each department will form a corporate culture corridor of XX in each department in combination with the culture and ideas of each department, and spread the corporate culture of XX to employees and customers at any time. On-site activity 2: news release and launch of new X card (brand new concept release, brand promise, X card promotion) 1 objective: spread XX brand in the first round of society; 2 effect expectation: establish the theoretical system of company brand in internal, social and customer reputation, and complete the first brand basic education within the company; At the same time, the brand-new concept, advocated values and financial management concept of XX brand are simply and effectively conveyed to the audience in a perceptual and performing way, so that participants can feel that XX is a brand with strong innovation and vitality, and strengthen and deepen the emotional communication between XX brand and consumers; 3 development mode: 3. 1 brand new concept release (with PPT explanation) 3.2 brand promise ceremony (deduction, the protagonist is the company leader) 3.3X card introduction and new X card launch (with PPT explanation and launch). The performance mode is: combining the innovative spirit of X Carter point and XX, the sales staff of the company will launch the new X card (Shouchang) in a deductive way, and finally the customer representative will give an evaluation of XX. Live activity 3: "Make the finishing point X" live performance by famous painters and leaders of XX company 1 Purpose: To announce to the society that XX will inspire people with the spirit of X from today and create a brand image with culture as its main competitiveness. 2 Effect expectation: "X culture" is initially set as the starting point of XX corporate culture and brand culture. After this ceremony, there will be a major breakthrough in the spread of XXX culture within the enterprise, and the spread of XXX culture abroad will also reach a higher starting point. Development mode: On the day of the celebration, the ceremony of creating the "100-X picture" (brand symbol) was officially opened. Invite famous domestic painters and company leaders to make the first "100-X picture" on the auxiliary rice paper. On-site activity 4: Press conference (with X card as the theme) 1 Purpose: To promote X card to the society (because journalists are in a passive position at the celebration, if we want to promote XXX card system, we should create an opportunity for participants to ask questions actively to meet their different comment needs, which can also promote social communication most effectively). 2 effect expectation: let reporters know about XX brand and X card from different angles, which is helpful to the all-round publicity of XX. Development mode: the company's leading representatives, marketing representatives and business representatives are present, and the journalists who attended the meeting on the same day are invited to attend, and the questions raised are given to the reporters before the reception, and they are invited to ask questions on the spot. On-site activity 5: Reception Banquet (expansion activities and games with corporate culture) 1 Purpose: The main purpose of the reception banquet is to hope that customer representatives and XX employees will have a close contact opportunity to exchange their needs and suggestions on financial management and securities. 2 effect expectation: in a relatively relaxed environment, subject and object can communicate freely and reach the recognition of their respective values. Development mode: During the whole banquet, some colorful and simple expansion activities and games are carried out to make leaders, customers and employees have fun together. On the one hand, it showed the corporate culture, on the other hand, it also increased the atmosphere of the scene, which drew a satisfactory end for the whole activity. Third, follow-up activities. . . . Please see the reference materials of Hengjin Etiquette Celebration Service Center: