20 12 A wine named Jiang suddenly became a hit on the Internet. "I am Jiang, and my life is very simple." With this literary slogan and positioning, it began to become popular with the help of various literary jokes on the Internet.
It has attracted countless netizens' attempts to become a well-known liquor brand from an unknown winery overnight. Ginger, which has been popular for a while, can be seen in variety shows and major websites.
Jiang's entrepreneurial spirit
Judging from the development of a brand, Jiang experienced a process from rapid growth stage to slow development stage. The dividend period belonging to Jiang has passed, and the development of Jiang has entered a steady and slow process.
In the past, in our restaurant, nearly 10 customers came to buy this kind of liquor every day, but now, only two or three consumers need this kind of liquor every day, mainly young people. In the past, everyone had it. At that time, it was a smash hit, and his advertisements were all over the street. Now it's a lot lower-key.
With the change and development of the market, today's Jiang is taking more e-commerce routes and catering channels, while personal retail channels are decreasing. At the beginning, it was a smash hit, and now many people say that this wine is not good to drink, and it is still expensive to sell. The taste is not as good as that of Beijing Erguotou, which costs 3 yuan a bottle.