However, catching more fish simplifies the process of handing in used books. The seller only needs to scan the book code to register and deliver the goods by express delivery. After the book is approved, it will automatically receive the third payment. Buyers buy books directly on the platform and pay the III bill. In the whole process, users don't have to worry about how to promote III sales and packaging, nor do they have to worry about quality inspection and purchase. These complicated things are handled by the platform.
Both "Duoyu" and "Roaming Whale" are C2B2C platforms for exchanging second-hand III books, but there are great differences in product design concepts and contents.
The "good things" in the slogan of catching more fish also include good books, which emphasize the combination of "good books" and "circulation", attach importance to the quality and cultural value of books, are closely related to douban reading, and tend to combine e-III quotient with reading community. Roaming whales, on the other hand, mainly deal with old books, and prefer to sell III goods by sending "book fees", collecting over-value III coupons and strengthening shopping carts. Two different product orientations affect the design expression.
The core users who catch more fish are literary youths who love reading. Most of them come from Zhihu and Douban. Compared with ordinary users, it has the following characteristics:
Their tastes also determine the platform style. There is no complicated and noisy electric III quotient element in fishing, but a simple and fresh style that users are familiar with is chosen, and information is expressed more strongly with blank space, which is close to the use of a reading APP; Visually, it is also decorated with simple illustrations and green, which is very literary and environmentally friendly, and extends this sense of design to offline stores, leaving a deep impression on everyone.
Users exchange second-hand books for III products. The main purpose is to exchange unwanted books for money and buy good books at low prices, so the platform provides two links: selling and buying III products.
Users can achieve selling pages, indicating that their actions have a clear purpose, that is, selling books to the platform. In order to get good books, the platform has made strict restrictions on the collection of books. Combining the needs of users and business, the product is to solve how to make users publish books faster when they know the rules of book collection.
The practice of "catching more fish" is to visualize the complicated instructions, that is, design simple illustrations and titles on the current page, intuitively tell users the steps and processes of selling books, and attach green instructions to key links.
The practice of "roaming whale" is to give priority to showing the benefits of selling books and open a new page to explain the specific rules in words.
Although roaming whales hope to attract users to sell books from the perspective of earning money to lure III, this method is more suitable for users who are hesitant to sell books. For users who have decided to sell books on this page, promoting information will only force them to stop and browse. Users not only don't understand the rules, but also distract themselves from selling books. Relatively speaking, it is more efficient to catch more fish and focus on guiding users to sell books.
2. 1 lock
A pain point of second-hand book sales is that there are few books, and there are often cases of grabbing books. The most common phenomenon is that the next III single book is still there, and the book is gone when the money is paid; If you only buy one book, you can't get a package of III mail. If you don't buy it, someone will. In this case, the function of "locking" is designed to catch more fish.
The design uses friendly copywriting to tell users not to worry, they can pay the lock money first, and then place the III order together after the books are collected. If they don't want it halfway, they can also get back part of the III. The advantage of this scheme is not only to relieve the pressure of users when buying books, that is, to choose books slowly without paying extra postage, but also to reduce the loss of ordering III orders caused by users' remorse. At the same time, there will be two lock notification reminders one day and one hour before the payment is overdue, which indirectly promotes the activity of users to open the APP.
2.2 product selection
Another pain point of product trading is: information asymmetry, users can not judge the real situation of the book. Therefore, catching more fish sets the classification of the appraisal book. When adding a shopping cart to the book details page, use eye-catching colors to mark it, and use real photos to explain it, so as to inform users of the incompleteness of the book, let users feel free to choose according to the situation, and solve users' concerns about vague and false information about Class III goods.
Second-hand books are incomplete, so it is impossible to form a complete book classification. Catch more fish and make up for the classification defects with the theme book list. It carries a variety of rich themes in Camp Platform Three. As long as it meets the content, users can participate and recommend their favorite books to the book list. This method is not limited by types, and it is more flexible and free to find books by subject. Users can write book reviews and leave messages to each other in the book list, which is equivalent to maintaining the reading community with the platform and increasing the user's stickiness.
Catch more fish and think that good things are worth circulating with each other. The best way is to let users recommend what they think is good. Around this idea, the product designed an egg surprise after the sale of Buy III, that is, when the book is sold, the seller and the buyer will receive fish letters from both sides, and they will express their gratitude to each other, their thoughts on the book and other recommendations, which will make the whole product full of temperature and human touch.
The nature of comments made by Fish Mail and traditional E-III merchants after purchase is different. Not open to the outside world, only buyers and sellers can see it, indicating that the platform is trying to socialize deeply, so that like-minded book lovers can have a second exchange and gradually enhance community interaction.
Although the theme book list can make products rich and interesting, its main function is not to express personality, but to let users find good books faster. If there are many books and unlimited loading is used, it is easy to cause problems: too much information is hidden; Without knowing the bottom line, most users rarely slide to the bottom patiently, and even can't find the book list they just finished reading.
So my plan is to subdivide the types of books, show the contents directly, and tell users intuitively what books I can recommend to you.
(1) At present, there are only two dimensions online, namely hot topics and the latest time. Topics can be displayed from different angles such as ranking and selection, which can reduce the pressure of quantity and reduce the time for users to screen.
(2) Provide the collection function, and keep track of the interested book list at any time, so as to avoid the situation that you can't find the favorite book list you have read in numerous information.
It is common that books are scarce and out of stock. In order to let users know the news of replenishment, the platform designed the arrival notice. However, there is a threshold for its notification: users with fish are preferred, and if there is no inventory, the rest of users will not notify.
But Fish only rewards users who have bought and sold III books (buying brand-new books and selling high-quality second-hand books). This is unfair to those who have few fish or new users. Without fish, they can only wait, leaving users with all kinds of suspense:
The end result is that users will not wait, find other platforms, or not buy them.
So what the product needs to solve is how to alleviate the anxiety of users waiting and keep them. My idea is,
(1) Improve the historical arrival situation. Predict the scarcity degree and arrival time of book sources through historical data and arrival frequency, and tell users the recent arrival situation (time and appearance), give users psychological expectations and reference, and reduce speculation and blind waiting.
(2) Waiting for remedial measures within the time limit. When users wait too long and the platform is out of stock, recommend books with high matching in time; Or give benefits to users who buy books with arrival notice and give them reasons to stay.
At present, online use: reward points, show book sales revenue, self-operated new books attract users to sell books, and make up for the shortage of second-hand books. But these are all from the perspective of promoting users to sell books on the platform, and they have not made users spontaneously form the habit of providing books. You can try to call on users' enthusiasm for publishing books from the concepts of environmental protection and recycling of products, and you can also get user traffic. In this way, books that are not sold on the current platform can also be provided to those in need through another way (such as love school and offline recycling bookstore).
The specific design scheme still depends on the actual business situation and product goals. I just put forward some ideas and optimization from the user's point of view, aiming at the confusion encountered in product use.