The channel Adwords system can convey the concept of channels and columns to the audience in the form of Adwords, similar to the channel call ID mentioned above. Of course, the channel advertising text system is mainly divided into two directions: omni-channel and column.
1. channel advertising language
Channel advertising language is channel logo, including channel call sign and slogan. From "Happy China" by Hunan Satellite TV to "Walking Culture" by the travel channel, major media have spared no effort to interpret their own styles and ideas. Another example is the slogan of Zhejiang Satellite TV in 2005? Vitality moved China? , Hubei Satellite TV? Emotion benefits the world? Is a living example.
2. Column advertising language
Through advertising language, the expression function of column titles and advertising videos can be enhanced. In short, we should constantly strengthen the concept of columns.
Second, the packaging design of TV channels? Channel subtitle system
The main purpose of subtitle system is to help viewers correctly receive and understand relevant program information. Because there are many TV programs and diverse channels, it is particularly necessary to design and standardize the subtitle system in order to maintain the overall image of the channels.
The layout design of the subtitle system must be concise and beautiful, while maintaining the consistency of the overall style of the channel, so as to facilitate the audience to obtain relevant information. In the design, we should make full use of some principles and skills of plane composition; In the picture composition, the subtitle layout is generally located on both sides or below the picture, and the area is determined according to the actual situation. Generally speaking, it is in the position of auxiliary picture information and cannot occupy a dominant position. The subtitle system consists of text and bottom layout. Text plays an important role in information transmission. The layout at the bottom should be dominated by text. At the same time, the graphic design and color matching should be consistent with the channel style.
The above is "which TV channels are designed for packaging, which are often produced in the post-production of film and television?" ? If you want to know the basic knowledge of the later stage of film and television and apply it to your works, then this article will certainly give you effective help. If you want to know more about the later stage of film and television, you can also click on other articles on this site to learn.