OPPO Japan company is located in the bustling area of Shinagawa, Tokyo, with convenient transportation and superior terrain. In the company, OPPO Japanese mobile phone products with scientific and technological crystallization and historical imprint are displayed, which instantly reveals the glory of OPPO Japan. Looking around, the sleek and simple office is full of science and technology and youthful vitality, which shows that OPPO Japan is meeting new challenges with its own attitude.
Japan's mobile phone market has always been famous for its strict quality requirements and high degree of localization. As a well-known domestic science and technology enterprise, OPPO knows that to take root in the Japanese market, it needs to adopt a product development and marketing method different from the global strategy.
Kenzo Kono said that the biggest difference between Japan's mobile phone market and other regions is that businesses should continue to communicate with consumers, listen to customers' voices and establish a good and reliable communication bridge with the whole market. From 2065438+February 2008, OPPO mobile phone products first appeared in Japanese public view. Since then, the company has been practicing its own ideas, studying the local consumption patterns in a down-to-earth manner, understanding the local consumption demand, setting up a research and development center in the local area, and catering to the Japanese mobile phone market with a positive attitude.
Listen to customers' voices and pay attention to brand concept.
As early as 20 17, 1 1, OPPO has set up a branch in Japan (OPPO Japan co., ltd.) and a localization team to penetrate the local market in Japan. OPPO Japan focuses on localization operation, and makes use of many years of experience of OPPO in several overseas markets to help OPPO climb the global mobile phone brand highland.
OPPO has cultivated the Japanese market so far, and two points are indispensable. The first is the duty of business philosophy, and the second is the brand concept.
Masaru Kohno III said, as the name implies, duty is to do what you should do. Listen to the real voice of customers and produce products that meet the needs of consumers. Instruct employees internally and always maintain a sense of urgency in order to make correct decisions.
Secondly, OPPO started as a digital audio-visual product company that manufactures DVD players, MP3 players and MP4 players in China, and then set foot in the mobile phone terminal market. As a digital technology enterprise, we always put technology first. But pure technology has no feelings, and technology full of temperature can give people happiness, which is universal, so OPPO's brand concept is to provide consumers with products with temperature.
Focus on localization, OPPO calmly responds.
Talking about the difference between Japanese market and China market, Kenzo Kono said that the biggest difference is that Japanese consumers have more unique needs. From several aspects, first of all, such as "mobile wallet" and "waterproof performance" are the functions that Japanese consumers value. Even the latest mobile phone, if these two aspects are not strong enough, its sales in Japan will be very cold. But from the data, the usage rate of "mobile wallet" is only 20%, which means that Japanese mobile phone users don't use this function very much. But even so, whether the mobile phone comes with the "mobile wallet" function can still influence the sales of mobile terminals.
Moreover, Japanese consumers are very persistent about the quality of the products themselves, and OPPO Japan has also continuously strengthened the durability of various parts. After testing, the battery of OPPO mobile phone will not deteriorate obviously after repeated charging (about 10 times a day) for 6 years, so as to meet the harsh requirements of the Japanese market.
As for why it is six years, it also has its particularity. Generally speaking, the world standard of mobile terminals is half a year's development cycle, half a year's sales cycle and 2-3 years' after-sales service. The domestic standards in Japan are development cycle 1 year, sales cycle 1 year, and after-sales service is as long as 6 years, which is twice the world standard.
In addition, Masaru Kohno III also mentioned a very important aspect, that is, almost all mobile phones sold in Japan are bound to communication operators, and also sell communication services, and there are very few shops that only sell mobile phones.
The data shows that the sales of SIM free mobile phones (mobile terminals not bound to operators) only account for about 65,438+00% of Japan as a whole, and will reach about 80% in other regions. Therefore, in view of special circumstances, OPPO Japan strives to establish in-depth contact with local communication operators, formulate the best scheme, and come up with products that convince the other party and have excellent quality for marketing.
Full link 10bit extreme image, mobile phone is more powerful.
Once upon a time, mobile phones around us have gradually replaced consumer digital cameras and become a good helper for us to record our lives, and major camera manufacturers have also made great efforts in the camera function of mobile phones and launched a series of shooting artifacts in the market. In this regard, OPPO Japan has its own unique insights.
Not long ago, on May 25th, OPPO held the "OPPO 202 1 New Product and New CM Conference" in Shibuya, Tokyo, and launched two new mobile phones, namely OPPO Reno5 A and OPPO Find X3Pro, which attracted strong attention from the industry. In particular, the flagship model Find X3 Pro has made great efforts in the camera part.
Kenzo Kono said that Find X3 Pro, the flagship model promoted by OPPO, is equipped with two customized IMX 766 50-megapixel outsole CMOS, which are used as the "main cameras" for wide-angle and ultra-wide-angle lenses respectively. At the same time, it also has a "all-pixel omnidirectional focusing" structure, which supports the latest stacked HDR video exposure mode.
In other words, this is a flagship CMOS with high pixel fast focusing and wide dynamic range camera function. Not only that, "full link 10bit" is also a major breakthrough for OPPO in the field of color.
According to the data, "full link 10bit" generally means that the main camera, super wide-angle camera and telephoto camera of Find X3 Pro can support 10bit color acquisition, and the ISP supports 10bit color operation, and the photos are saved in the HEIF file format that supports 10bit color, instead of the old JPG format. When playing back pictures, OPPO also developed a picture decoder supporting 10bit, which was finally presented perfectly through the 10bit screen of Find X3 Pro.
Close to consumers and practice sustainable development
Masaru Kenzo Kono preached that many people mistakenly believe that the function of electronic products equals the performance. In fact, OPPO thinks that the function is just a bunch of parameters, and we really have to consider the problem from the perspective of consumers, and where is the market trend.
Product innovation often comes from strong demand. The long-term "staying indoors" under the epidemic prevention and control makes people need to contact the outside world through the network, which pushes home entertainment and mobile office to an unprecedented height. OPPO Japan quickly gained insight into the subtle changes in the market, especially adopted the "simultaneous opening technology of internal and external cameras" on new models, which expanded the infinite possibilities of videophones.
The upcoming Tokyo Olympic Games this summer put forward the slogan of "sustainable development" from the very beginning, which coincides with the green development advocated by OPPO. OPPO pays attention to environmental protection and society, starting from scratch; For example, reducing random accessories and reducing environmental burden. Last year, OPPO also donated 40,000 masks to the Japanese government for epidemic prevention. Kenzo Kono said that in the future, OPPO Japan will continue to do its part to give back "warm happiness" to users and the whole society.
With the maturity of Japan's 5G commercialization, major mobile phone manufacturers will also make great efforts on the 5G platform. We will wait and see what surprises OPPO Japan will bring to everyone.
It is reported that OPPO opened its global layout in 2009, entered the Thai market in April of the same year and embarked on the road of internationalization. At present, OPPO mobile phone business has covered 30 countries and regions in China, Southeast Asia, South Asia, Middle East, Africa and Oceania. OPPO has maintained rapid growth in Southeast Asia, India and other markets. At the same time, OPPO has set up six R&D centers around the world, which are located in Silicon Valley, Japan, Beijing, Shanghai, Shenzhen and Dongguan, providing a steady stream of power for the healthy and rapid development of enterprises.