The erudite brand of Fudan University Press
200 1 Fudan university press chose the word "erudite" at the beginning of its motto, and registered it in the industrial and commercial department, and named the brand textbook "Fudan erudite" uniformly, which created a precedent for China university to publish books under the brand name. Fudan erudition, a textbook published, has a good reputation among teachers and students in China universities because of its originality and high quality. Fudan erudite has published six series1more than 20 kinds of college textbooks, including humanities, social science management, science and technology, foreign languages and medicine. Among them, 5 kinds of textbooks won the National Teaching Achievement Award, 1 1 won the Excellent Textbook Award of the Ministry of Education, 37 kinds were selected as the National Key Textbooks of the Tenth Five-Year Plan of the Ministry of Education, and 150 kinds were selected as the National Planning Textbooks of the Eleventh Five-Year Plan. The annual sales volume of 1000 copies has reached 100, which makes the slogan "If you want textbooks, find Fudan, read Fudan books and be an excellent person" deeply rooted in the hearts of the people.