Yan Ligang, director of Beijing Municipal Bureau of Commerce, said that the COVID-19 epidemic had a great impact on Beijing's consumer market. In order to fully reduce the impact of the epidemic, Beijing will hold large-scale consumption promotion activities in the peak consumption season, accurately and orderly promote the resumption of business and market, and accelerate the recovery of consumer popularity and confidence.
The activity covers six major sections, covering many fields.
For example, in the "Beijing Color" section, there will be a launch event and 100 "live broadcast with goods" activities. In the "Beijing flavor" section, a special catering promotion activity with the theme of playing Beijing cuisine is launched once a month.
In terms of the number of activities, Beijing's consumption season adopts the model of "the government sets the stage, the enterprises sing operas and the whole people participate". At present, more than 400 key activities have been sorted out, including more than 200 key activities such as Night Capital and June Parent-child Festival.
During the consumption season, various districts in Beijing will carry out a number of special activities such as "Dongcheng e stutters and tastes good", "Fengtai online cloud scouring good things" and "Shijingshan Jingxi consumption festival" in combination with regional characteristic resources.
Under the epidemic situation, prevention and control cannot be relaxed. It is understood that the Beijing Municipal Bureau of Commerce will work with the CDC and other departments to formulate guidelines for epidemic prevention and control to guide the participating units to make safety plans.
The night is "lit up" again 100 e-commerce live broadcast.
With the recovery of consumption, the night economy is returning. It is understood that on the basis of consolidating the development achievements of "Night Capital", Beijing will formulate a night economic development plan and build version 2.0 of "Night Capital". On the evening of June 6, Beijing will simultaneously light up the night capital in 79 landmarks, business districts and characteristic blocks such as Qianmen and Tongzhou Grand Canal to create a consumption atmosphere.
The recent hot e-commerce live broadcast will once again shine. On the launch day, Beijing will launch a live broadcast of large-scale e-commerce, and select fine domestic products including Hubei brands and representative enterprises in Beijing to further promote the sales of Hubei specialty products in Beijing.
Yan Ligang revealed that during the consumption season from June to 65438+ 10, relevant chambers of commerce, associations, platform enterprises and entity commercial enterprises in Beijing will hold more than 100 live shopping activities, including brand live broadcast, national live broadcast, old brand live broadcast, non-legacy live broadcast, Beijing food live broadcast, and poverty alleviation live broadcast.
/kloc-accurate delivery of 0/0 billion coupons promotes consumption and produces a "chemical reaction"
In the distribution process, the first batch of coupons and smart product coupons will be collected at JD.COM App on the morning of June 6th 10. You can use special coupons (offline catering and shopping) to participate in the offline store consumption of merchants in the catering and shopping fields in Beijing. In June, * * * sent four batches.
Smart commodity coupons include online coupons and offline coupons, which can be used in online platforms such as JD.COM and Xiaomi, and the first batch of participating physical stores such as Xiaomi Home and Yiju, to purchase specified smart products such as smart communication, smart home appliances, smart home and smart home improvement.
In addition, Suning, Alipay and many other payment platforms, e-commerce platforms and offline businesses have launched "10 billion subsidies" to make profits, and distributed shopping vouchers, catering vouchers, take-away vouchers, and household appliances consumption vouchers.
Yan Ligang said that the Beijing Municipal Bureau of Commerce has opened the Beijing Consumer Voucher Hotline to provide consultation and answer services for consumers and enterprises. At the same time, the Beijing Municipal Bureau of Commerce in official website has opened a registration channel for enterprises participating in Beijing consumer vouchers.