After the concept of corporate culture is formed, it is classified, outlined and compiled into a book. This? Books? Is it corporate culture handbook? A booklet that condenses and summarizes the concept of corporate culture.
A standard corporate culture handbook game is complete in content, self-contained and coordinated as a whole, which generally includes the following five aspects:
Introduction: This paper mainly expounds the development course, current development trend, future development plan and significance of corporate culture. Introduction can take the form of preface, preface, introduction or enterprise introduction, enterprise honor, enterprise development history and so on.
Cultural exposition: it mainly expounds the unique essence, level or content, characteristics, purpose, orientation, carrier, mode, declaration, outline and guiding ideology of enterprise culture construction.
Main part: The mind identity system, behavior identity system and enterprise identification system which have been integrated and passed are released in detail and comprehensively. For example, corporate vision, corporate mission, corporate spirit, core values, various management concepts, various business concepts, corporate motto, corporate VI system, corporate image language, employee code of conduct, etc. Enterprise songs and enterprise vows can also be published.
Case part: cases that can reflect the positive and negative aspects of corporate culture concept, generally based on positive cases. After the case, you can attach the enlightenment or significance of the case.
Supplementary provisions: publish descriptive terms, such as execution time, interpretation right, manual modification, etc. It can be introduced in the form of postscript or postscript. Finally, attach some manuals? Receipt? ,? Receipt? Description:? I myself have learned to understand all the contents of this manual and strictly abide by it. ? Finally, the signature of the employee who holds the manual shows the seriousness of the manual.
How to write corporate culture handbook?
First, refine the concept. Refine and determine the concept system of the whole enterprise (this is about how to design the concept system of corporate culture, and the author has a special discussion).
Second, the name of the planning book. ? Corporate culture handbook? Can be used as the subtitle of the title, in addition to the subtitle, take a suitable personality title topic. For example, the title of corporate culture handbook of some enterprises is as follows:
Haier corporate culture handbook: I'm Haier, and I'm smiling.
Jinjiang Hotel corporate culture handbook: "Moving Declaration"
Corporate culture handbook of China Construction Eighth Bureau: Building Soul
Putuo Tobacco corporate culture handbook: "There is a way to sail"
Corporate culture handbook of Anyang Post: "Being the Favorite Enterprise of Anyang People"
Weifang Radio and Television corporate culture handbook: "Love spreads and loves Weifang"
Huawei corporate culture handbook: Basic Law of Huawei.
OCT corporate culture handbook: OCT Charter
Xi An Mingzhu International corporate culture handbook: Harmony between Heaven and Earth.
Jiangsu Lanfeng Biochemical corporate culture handbook: The Power of Growth
Corporate culture handbook, Zhejiang Tobacco: "The Way of Essence"
Hongta corporate culture handbook: The Cultural Power of Hongta
Corporate culture handbook, Kangda: A voice.
Third, determine the architecture. Before writing a book, we must first determine the structure of the whole book. The book is divided into several articles, chapters and sections. Is it a first-class directory, a second-class directory, a third-class directory or a fourth-class directory? These chapters should be organically linked to make this book a whole. Books? Skull? After the (architecture) is determined, add it? Meat? (Content) No problem.
For example, Jiangsu Lanfeng Biochemical corporate culture handbook's "The Power of Growth" framework? Healthy? This word runs through the book and is divided into six chapters: seeking the root? Core concept, vitality? Scientific and Technological Innovation, Chapter 3: Interesting? People-oriented management, Chapter 4: Production? Quality and Safety, Chapter 5: Survival? Marketing Services, Chapter VI Ecology? Social responsibility. First-line wear, organic connection, close to the theme, innovative and lively, very distinctive.
Fourth, choose the map. A good corporate culture handbook, with pictures and texts, increases readability and beauty, not just dry words. Pictures can be illustrations or pictures related to enterprise or enterprise culture construction, which should be placed in the corresponding position in the book and explained by pictures.
Fifth, collect and write cases. "corporate culture handbook" adds more cases to increase readability, and the case is also a vivid interpretation of the concept of corporate culture, with better effect. The case should be close to the concept, meet the requirements of the chapter, and be concise. After the theme is determined, the whole staff can be recruited.
Sixth, preface and postscript. The preface can be written by the manual owner, senior leaders of enterprises or external celebrities. Postscript, also called postscript, briefly introduces the process of creating the manual.
Management infinitive
The above are just common corporate culture handbook contents and programming procedures, which should be determined according to the current situation, needs and characteristics of enterprises. However, no matter what the content and writing process are, the positioning of corporate culture handbook remains unchanged: a banner inside the enterprise and a window outside the enterprise.