In the environment of fast browsing, convenience is the first condition, and convenient search bar can let consumers find the products they want in the first time, and accuracy is the key step. Some e-commerce websites don't pay attention to this point, and consumers have to search for accurate full names to find goods. First, consumers are impatient, and second, businesses are likely to lose a customer. This part of optimization is very important.

2. Excellent banner design

Banner is actually a banner advertisement, which is the second step of Korean e-commerce website design. When users click on these banners, they can usually link to advertisers' web pages, which increases the potential economic benefits of e-commerce. When designing banner pictures, the background color should not be too fancy, but simple and generous. Don't write too much, otherwise people will look at it without focus, and the overall effect will give consumers an impulsive feeling, such as a warm feeling, which will cause consumption desire.

3. The pictures on the details page should be clear.

This is the last step of e-commerce website design and the most important step to attract consumers. Pictures are the main driving force of e-commerce sales, so it is necessary to ensure that the pictures are as large and clear as possible, and a product should be shot from multiple angles. Even if the picture is enlarged, the details of the product can be clearly seen, which is the part that consumers are very concerned about, so the conversion rate can be easily improved.

In addition, Korean detail pages or styles mostly adopt simple style and lively style ~

This is the answer of redtrans, a good helper of Korean design ~

Original design e-commerce website 1. The title of e-commerce website design should be eye-catching

When users browse the website, it is the title that can attract users to open the webpage for detailed reading. Therefore, the title should be eye-catching, and all relevant links of the webpage should be smooth and effective, so that users can search further through the website smoothly.

Second, the content of e-commerce website design adopts tabular format.

Breaking down the content and paragraphs and expressing your article in a large number of forms can ensure the browsing rate of readers. Using numbers and other marks to highlight the important content of the article will make the website easier to browse and users can find the information they need more quickly.

Third, e-commerce website design should avoid a large number of words.

Research shows that ordinary surfers don't spend time reading a large number of words, no matter how important or well written. Therefore, a large number of words must be broken down into several small paragraphs, highlighting important places to help the audience save reading time and improve their attention.

Fourth, e-commerce website design attracts attention with big pictures.

Images attract people's attention more easily than words, and people tend to look at those images that can clearly see the details and get information. Of course, make sure that the pictures you use are related to the content of the article, otherwise it will be easily overlooked. Most readers have a high browsing speed, so you can use those larger pictures.

Fifth, e-commerce website design makes good use of blank space.

Too much information on e-commerce websites will make users feel at a loss, and at the same time, they will forget most of the content provided. Therefore, keeping the webpage simple and blank will reserve some visual space for readers to rest.

Sixth, e-commerce website design makes good use of close-up pictures.

If e-commerce websites need to use artistic close-up pictures, make sure that the pictures used are clear and the content expressed is simple and easy to read, so as to attract more visual attention.

How to design e-commerce website construction _ What are the designs for e-commerce website construction? With the change of people's lifestyle, the proportion of e-commerce in social retail has gradually increased, and e-commerce websites have become the focus of attention of enterprises, small sellers and webmasters, and also become one of the main ways for everyone to get rich. So how to design e-commerce website construction? The following is the design of e-commerce website construction I compiled for you, I hope you like it!

E-commerce website construction design

The first point response design

Responsive design

Because most buyers are used to shopping with mobile phones, the design of e-commerce websites must make the experience of mobile phone users good enough. This can usually be achieved in three ways. The first is to develop an APP. Although the production cost of APP has been greatly reduced, the promotion cost of APP has risen sharply. Many companies have invested millions, and there are very few real active users. It is really too difficult to promote the APP. Maybe the window for shopping websites to promote with APP has been closed, unless you have billions to push. The second is to make another mobile phone website, but the two websites involve two databases, so data synchronization is a difficult problem, which will cost a lot of money to solve, and the two domain names are not good for Baidu SEO. The third is responsive design. A website provides corresponding typesetting interfaces for visitors' different devices, so that both PC visitors and mobile phone visitors have a good user experience. Using * * * database also avoids the trouble brought by different databases.

The second point-clear navigation design

This requires distinguishing the number of commodity categories. If it is a large online shopping mall, there are many categories of goods, which need clear classified navigation. Direct keyword search * * * It is best to have a fault-tolerant fuzzy search * * *. Some goods can be divided into several categories, such as belts as clothes and gifts, and fungus as food and toys. In order to facilitate inventory management, it does not need to be published repeatedly, but it can appear in several categories at the same time. If it is a category of e-commerce website, you can consider map navigation. For example, children's clothing websites can use picture navigation, in which a big boy represents older men's children's clothing, a little girl represents young women's children's clothing, and a baby represents baby clothing. Click on the picture or the text next to the picture to enter the corresponding category. The biggest advantage of image navigation is that it is convenient for users to input their own target categories, shorten the judgment time, reduce unnecessary thinking and improve the user experience, especially popular with young people and disabled people.

The third point-easy to upload and replace pictures.

We all know that pictures are the key to improve the conversion rate of e-commerce websites, but most enterprises or small sellers don't understand the website technology. Simple FTP is inconvenient, but background uploading is more popular. In terms of website operation, users cannot be compared with website designers. Be sure to consider the website design according to the user's ability, and the pictures should be replaced and uploaded separately. Two pictures that need to be saved in order can be uploaded separately, and the old pictures can be restored later. Replacement can not only reduce the size of the website program, but also reduce the size of the website.

The fourth point-mobile phone thumbnail

Due to the problem of mobile phone traffic, and the pictures on PC often reach hundreds of K, a large number of pictures will consume a lot of traffic if downloaded, and the user experience is poor. Although the resolution of the mobile phone screen has been greatly improved, the physical size is small, and the visual experience of the large and small screens is smaller than that of the PC. Therefore, the user experience of using small pictures for mobile phones is better. As for mobile phones, we will talk about the full implementation of mobile phone traffic for one month in the future. Probably in glad you came.

The fifth point-SEO

Do a good job of text link, ALT annotation of pictures, breadcrumb navigation, title * * * title * * * description * *, reject unnecessary pop-ups, put an end to flash, JS and frame frames, adopt CSS+div, simplify codes, delete invalid codes, automatically generate keyword pages and open forums, which can not only retain and actively increase users' re-purchase, but also improve the SEO effect, but it needs attention.

The sixth point-data processing ability

Information includes user information, such as registration, telephone number, Alipay account number, delivery address, IM number, birthday, shopping habits, etc.

Commodity information includes the category of commodities and the relationship with other commodities, such as similar commodities, complementary commodities, sales volume, transaction price, inventory, sales rate and profit rate.

Can automatically generate data reports? This involves trade secrets and is not convenient to disclose. In short, this is a selling point of e-commerce website design.

Point 7-Presupposition of Promotion Scheme

Promotion plan

For example, big turntable, one-dollar purchase, discount season, pre-purchase, crowdfunding, vouchers, automatic cashback of old users, card counting, finding someone to pay the bill through sharing, cash voucher sharing and so on.

Point 8-visitor statistics function

Through the analysis of visitors' behavior, we can judge what products users are interested in and what products they are interested in, but the transaction rate is low, and then we can change accordingly.

Ninth point-load balancing

Baidu Cloud Alibaba Cloud Tencent Cloud

Once there are thousands of online users at the same time, the burden of the website will be very difficult. At this time, load balancing is needed to ensure that the website does not collapse and avoid customer loss. As for bandwidth, it's relatively easy. Just spend money to increase the bandwidth of the server. Baidu Cloud, Alibaba Cloud Tencent Cloud on the server side are all very good.

The tenth point-credibility

Reputation is the lifeline of e-commerce. Ma Yun relies on two magic weapons to do Taobao, one is that the seller is free, and the other is reputation, which depends on Alipay and full claim. The conditions of ordinary e-commerce websites are limited to filing, company real-life maps, production real-life maps, media reports, etc.

Matters needing attention in the construction and design of e-commerce website

1, marketing power navigation

As an e-commerce website, an essential element: a navigation module with marketing power. Navigation, as one of the basic elements of the website, directly bears the user's behavior habits. Navigation is the place with the highest number of clicks on each website, so navigation is the most likely to affect users' behavior. As the navigation of an e-commerce website, we need to pay more attention to marketing power. What is marketing navigation?

E-commerce website navigation still pursues clear categories and simple structure, and the category suggestion is 1-3 layers, no more than three layers. Categories must clearly include the categories of the whole website, so that users can make a choice at the first time. At the same time, it is suggested to show the hottest activities in the current category, so as to achieve timely marketing and strong marketing.

2. Attractive slogans

As the development of e-commerce industry, the most critical and neglected thing is advertising language. Advertising language directly represents the corporate characteristics that e-commerce companies pass on to users. Online and offline links should be publicized at any time. This slogan also represents the corporate culture. When you mention an e-commerce company, you can think of its advertising language in time, which shows that this company has been deeply rooted in people's hearts and won people's reputation. For example: Tmall-Shangtmall, buy as soon as you buy, Vipshop-a website specializing in sale, Suning. cn- saves you money. As a slogan, e-commerce websites must be well publicized, especially through the LOGO icon at the top of the website. At the same time, it can't be ignored when promoting corporate culture.

3. Advertising space design

As we all know, as an e-commerce industry, it is indispensable: event planning and operation. For the operation of activities, we should comprehensively consider the use value of advertising space. When it comes to advertising space, we have to talk about the advertising space design of e-commerce websites. The advertising space of e-commerce website needs to be designed according to different types of pages. The front page advertisement can consider the middle pop-up window mode or pay attention to the top banner picture, such as Vipshop, and the advertising space design is very important. In addition, the importance of navigation was mentioned before, so the recommended location must be based on marketing activities. It is worth reminding that in fact, the page with the largest traffic is often the product details page, so the advertising space design of the product details page activity is very important and can not be ignored.

4. AB surface test of product page

For e-commerce websites, most of the conversion capabilities are on the product details page. Since the product details page carries the profits of the enterprise, it is necessary to optimize the product details page. As a product detail page design, it must contain basic elements: brand introduction, product details, purchase help, service evaluation, use help and so on. Of course, other essential elements need to be designed in combination with the characteristics of enterprise products and the concerns of users.

Principles of e-commerce website construction

1, suitable for mobile terminals.

According to a survey report of 20 16, more than 62% shoppers shop online through mobile phones, and more than 90% shoppers compare prices and read product reviews through mobile phones in retail stores. Therefore, if you want to successfully run an e-commerce website, or any other website, you must meet the needs of mobile users.

2. Make it easy for customers to find you.

Your domain name should describe your business, or directly your company name, or you can have multiple domain names pointing to the same website.

3, * * in a conspicuous position

If your business needs people to contact you, put your * * * in a place where people can easily find it, preferably at the top of the page. In this way, if visitors want to contact you, they don't have to bother to find a phone number or address.

If you contact customers through social media, be sure to put the link in an easy-to-find place, such as the top or bottom of the page.

4. Make sure the navigation is simple.

Limit your first-level navigation menu to five, and clearly put the relevant page labels in the directory. No matter which page readers are on, make sure they can return to the home page simply and quickly.

5. Keep the page clean and tidy.

Ensure the balance between words and pictures and provide a clean page. If there is too much information on a website, readers will be overloaded and it will be difficult to remember new information. Ask yourself whether the added information is of concern to readers, and if not, delete it.

6. Provide accurate information.

No matter the wrong number, outdated product information, or even simple grammatical mistakes, you may drive away your visitors. Therefore, all pages should be proofread before going online and checked regularly, especially after being updated elsewhere.

7. Ensure the execution speed of the website.

In a survey, 83% respondents said that if a company's website is slow, they will have a negative impression on the company; 28% of the respondents said that if a website takes too long to load, they will go to other similar websites.

We can update the software, optimize the download process of videos and pictures, and use the website host to handle the bandwidth requirements to ensure the smooth implementation of the website.

8. Call on readers to take action.

Every page of the website should appeal to readers to do something, such as making phone calls, registering services, shopping, downloading white papers and so on. Make sure there are such buttons or links and put them in a prominent position.

9. Keep the design simple

Limit the use of fonts, colors and dynamic pictures to avoid distracting readers too much. Keep paragraphs short, preferably within six lines, so that readers can grasp the information more easily.

10, a little human.

Your page is equivalent to your storefront, don't make a dry text section. Many customers want their interaction to be real.