Lead: At present, education is a century-old project and must not be abandoned. Education is related to the promotion of talents and the development of social quality, which is extremely important. In this era, schools are developing and students are growing. It is no longer just studying in primary school and junior high school as it was 20 years ago. Therefore, the market of education and training institutions is also broad. Next, I will bring you a model essay on the business plan of education and training institutions, and welcome your reference.
Article 1: Model essay on education, training and entrepreneurship plan
Talents will be the core strength of world competition in the 2 1 century. With the convening of the two sessions and the development of economic globalization, culture is also moving towards globalization, and education has attracted more and more attention from people from all walks of life at home and abroad. Taking advantage of this training trend is not only a good business opportunity, but also a good opportunity to participate in national modernization. After a systematic investigation, we found that many people want to study outside the curriculum, but the quota threshold provided by society for them is too high and the tuition is expensive. Therefore, while making up lessons for the rich, we also take into account those who are well-off and need to re-reserve knowledge.
I. General situation of the enterprise
1。 Company name: ups and downs culture communication co., ltd.
2。 Company address: xxxxxx
3。 Business: tutorial training institutions.
4。 Registered capital: 30,000 yuan
5。 Company goal: to build a star enterprise and an education brand.
6。 The consumer groups of enterprises are: children and adolescents from families above the middle class (including the middle class), as well as college students and adults in need.
Second, the enterprise development planning
Within three to five years after the establishment of this training institution, our company will be in the forefront of peer training institutions in Hunan. In the future, with the improvement of popularity and self-promotion, Changsha will be the parent company to expand Zhuzhou, Xiangtan and other high-consumption and densely populated economic and cultural areas to the whole province, and then to the whole country and even the world.
Third, the advantages of market entry.
1, which caters to the market demand of consumers and has a high quality-price ratio;
2. Teaching college students;
3. Hunan has enough consumer groups;
4. There is no local training institution focusing on college students' teaching;
5. Excellent marketing planning scheme and enterprise management system;
6. The convening of the two sessions has once again aroused the attention of the state and government to education and the employment of college students, and it can get the support and help of the local government and the general public.
Fourth, marketing strategy.
If you want to be efficient, you have to publicize it well. Before people know much about the quality of our teaching, we can only start to create brand benefits represented by high-quality teaching by doing the first step of publicity. Therefore, we have spent a lot of thoughts on propaganda, mainly to set off the upsurge of sinology propaganda with the diversity and characteristics of propaganda. Such as leaflets, posters, inkjet printing, Internet, radio stations, newspapers, information desks, etc. , various forms, different emphasis.
In the initial stage of publicity, that is, one or two years after the establishment of the company, the influence is limited, and we will organize roving lectures in colleges and universities, primary and secondary schools to expand the influence; In the medium term, that is, after the company has been operating for three to five years and has a certain influence, it will jointly hold a municipal "Challenge Cup" competition with universities in the name of universities and organize students to participate in cultural exchanges and competitions. In the later period, that is, five years later, we will hold an achievement exhibition in the name of the company, and invite other educational and training institutions across the country to send representatives to Changsha for exchange meetings, and then hold it every two years to gradually expand the quality and scale of this activity. In addition, a one-year study tour will be held. The company will assign two managers and two professional teachers to spend time in Hunan Province, and then "challenge" famous domestic education and training institutions to exchange and learn from each other.
Analysis of verb (Verb's abbreviation) Competition
Although there are many training institutions now, "New Oriental" is the strongest. But this does not mean that we are unable to expand ourselves after entering this market. On the contrary, it is this situation that gives us more room for development. There are many training institutions, but they are very complicated, and there are few institutions that really have brand benefits. Our training is based on fresh college students who have passed the college entrance examination, so that there is no communication barrier between young teachers and students of the same age, which has new, strange and special advantages; As far as similar training institutions are concerned, there are indeed schools around, but there are great defects in the teaching quality and school management mode of these training institutions, which is precisely the advantage we have entered and broken through. Speaking of "New Oriental", our advantages are also very obvious. We have college students' teaching staff, complete course contents and various teaching modes, and it can be explained that it does not pose a threat to us-the consumer groups are different, and we not only cover people with spending power at different ages, but also include some poor but needy people.
Manpower deployment of intransitive verbs
In the planning scheme, human resource management is also a big advantage compared with other related institutions. Including high-quality teacher selection system, effective employee reward mechanism, complete employee welfare system and reasonable and efficient curriculum arrangement. From many aspects, it shows that our company can effectively play the professional expertise of all employees and humanize the company management system and corporate culture.
Seven, procurement management
Purchasing cost is the highest cost in our early school, but it is reasonable and cost-effective after careful arrangement, which has brought great economic benefits to our school. The advantages are as follows: 1. Familiar learning environment; 2。 High-quality learning atmosphere; 3。 Elaborate house leasing and decoration design system; 4。 Perfect teaching equipment and post-purchase management mechanism.
Eight. Investment and return
Our initial capital is 30 thousand yuan, which is not too much for a long-term investment in make-up training. In the first year, our company mainly opened the market and increased its popularity. The second year to the third year is the rising stage of enterprise capital withdrawal. With the in-depth publicity and the expectation that more students will be admitted, as a means of our capital return, it is expected to recover the cost and obtain a certain profit. In the fourth and fifth years, our existing teaching equipment and teachers have reached saturation, which is a process of fund accumulation and expansion. Then we will enjoy the publicity rewards of previous years. While perfecting and expanding the existing local conditions for running a school, Changsha will be positioned as a parent company, and it will begin to prepare to expand to other surrounding economic and cultural areas, and finally realize national and global school running and achieve a double harvest of cultural promotion and profit.
Nine. Our social influence
1。 It is conducive to strengthening students' cultural knowledge reserve. Through training and counseling, students can have a systematic and comprehensive understanding of what they will learn next, and master it in advance, so that students can learn something in their spare time.
2。 It is helpful to solve the employment problem of some college students. Our first choice of teachers is contemporary college students, because these people have rich personal examination and review experience, similar to the age of students, forming a distance-free teaching model, so that students can achieve the purpose of learning in their love and desire for learning.
3。 Contribute to the harmony of education. Our company focuses on cost-effective teaching and training. Because our teachers belong to college students, the cost is low, so our fees are quite reasonable. In this way, tutoring is no longer the exclusive right of the rich, and middle-class and even poor parents can send their children to our cram school so that they will not lose at the starting line.
Part II: Model essay on education, training and entrepreneurship plan.
1. Project name: xxxxxxx
Second, the plan purpose
1。 Short-term purpose: By setting up a language training institution to attract students and guide language teaching, it will become a well-known and large-scale language training institution in the local area. Long-term purpose: gradually exaggerate the reputation and scale, form a learning relationship with foreign schools, and become a comprehensive language training institution in line with international standards.
Three main contents
1。 Training object analysis
As a language training institution, it is mainly aimed at overseas and on-the-job personnel, followed by enthusiasts. Today, China is more and more in line with international standards. Many people need to pass the language barrier because they go abroad, because business promotion needs to master communicative foreign languages. In this case, a comprehensive language training institution was born.
2。 market forecasting
At present, Yinchuan has entered the best period of development in history, and has been identified by the state as the key development city of the new economy in Longhailan, the west bridge of Eurasia. In the next five years to 10, Yinchuan's economy will maintain a double-digit growth rate and build a basic framework of a modern city suitable for 2 million people. The urbanization rate will reach more than 70%, and the number of Japanese-funded enterprises (including joint ventures) registered in Ningxia in 20XX will reach 50, which shows the market demand of language institutions. According to the survey, there are only five or six language training institutions in Yinchuan. It can be said that the comprehensive training course has huge profit space and huge market potential in Yinchuan.
As far as consumer demand is concerned, there is a great demand for various languages, and at the same time, the demand also shows the characteristics of dispersion and decentralization; In terms of market suppliers, almost all intermediaries and operating institutions have the characteristics of "scattered, small and chaotic", so it is a good choice to seize the opportunity to set up a professional comprehensive language training institution.
3。 Enrollment steps (other enrollment sources should also be added)
Whether there are students is the decisive condition for the success of the training course, and enrollment is very important. The enrollment work should do the following two things:
(1) Intensify publicity, such as advertising through TV stations, distributing leaflets or putting up banners.
(2) An agreement can be reached with schools or enterprises to offer training courses.
4。 Team organization staffing
When the scale of the organization is small, the organizational structure with linear functions is implemented;
(1) General Manager The general manager is responsible for the management and system formulation of the whole training institution, urging employees to actively participate in the operation of the institution, and being responsible for the internal and external communication of the whole institution to achieve integration.
(2) the main responsibilities of the administrative personnel department:
(1) Relevant handling of personnel joining and leaving training institutions.
(2) Collection, archiving and management of all kinds of personnel data, and management of employee files.
(3) Employee leave, leave distribution, attendance, audit and statistics.
(4) staff attendance, supervision, salary accounting.
⑤ Discipline inspection of all work in training institutions.
⑥ Keep records of each meeting.
⑦ Collect and record the experiences and shortcomings accumulated by training institutions in their work, so as to learn from and improve them next time.
⑧ Coordinate the contact between this department and other departments.
(3) The accounting department implements strict financial management.
The means to realize profit and loss control is to audit each service unit through the subjects in "Weekly Report" and "Monthly Report". The contents of the audit include sales, the number of customers, average consumption, the price of food raw materials, the salary of timekeepers, electricity, gas and water charges, etc. Report to the superior through the actual situation reflected in the report. In order to reduce the number of units with small development space, increase the number of units with large development space and make full use of our limited funds. By means of management and control, we budget the economic business situation and constantly adjust the plan according to the actual situation, so as to finally realize the most reasonable use of funds and minimize the cost.
Initial staffing (adjusted according to actual operation): 1 general manager1; 2 1 manager of finance department; 3 The purchasing department has experienced 1 employee; 4 2 information collectors; 5 7-9 lecturers in various languages; Select several group leaders (one for each language class).
5。 Training process
(1) Pre-training operation:
For this stage of training, we should pay attention to the details and do everything well, otherwise it will definitely affect the enrollment and the operation of training funds. The operation of pre-training can be auditioned for free, teaching students the problems and coping skills in the process of foreign language learning, so that students can establish the importance and interest of language. In any case, the pre-training must pay attention to the teaching effect, put forward high requirements for teachers, and arrange excellent teachers in suitable positions.
(2) Mid-term training operation
If the previous work is done well, then students will formally enter the learning process, and the arrangement of class hours will be arranged in detail by teachers and us according to the examination time of each course. At the same time, we should pay attention to the following:
First, if students don't attend class on time, make a system, give other guidance or let students teach themselves, and ask students to master the substantive content. Second, teachers are required to fully prepare lessons. If the teacher can't come on the spot, there should be a substitute teacher Third, according to the situation, it can be gradually increased from the initial Japanese training class to English, Korean, Arabic, French and so on. Classes can range from the initial junior high school advanced classes to examination classes, punching classes, going abroad classes, online classes and so on. The starting time can range from day shift, night shift and weekend shift to hourly work and on-site teaching.
(3) Operation after training
If the organization runs smoothly, we should consider expanding the scale in the later stage and pay attention to continuous consultation with teachers to improve the teaching quality. Only by grasping the market demand can we gain something in training and education. In the later period, we should pay attention to the management personnel mechanism, and reasonable human resources management is the guarantee for the organization to become bigger and stronger. At the same time, we should establish our own training website, expand the influence of the organization, and constantly improve the operation mode of the organization, which will play a certain role in students' language learning.
6。 fiscal budget
Investment education has the remarkable characteristics of relatively less investment funds, higher profit return rate, relatively less investment risk, higher social status and better cash flow. According to the investment budget of general language institutions, it will cost 400,000-500,000 yuan to hold a teaching point in Yinchuan. Among them, office rent is 80,000 yuan/year, decoration expenses are 654.38+0.000 yuan/year, office supplies are 654.38+0.000 yuan/year, utilities are 6.5438+0.05 million yuan/year, employees' salary is 6.5438+0.5 million yuan/year, publicity expenses are 40,000 yuan/year, and circulating funds are 655. )
7。 Cooperative financing plan
(1) Cooperation mode of teaching institutions: we provide training programs, teachers and teachers' teaching plans, teaching plans and training materials; The other party: on the premise of not affecting the normal teaching order, provide available existing teaching venues, provide existing teaching facilities and equipment, and cooperate with recruitment publicity and consultation.
⑵ Cooperation mode of investors: investors provide training venues in exchange for 20% of the company's shares.
⑶ Direct financing: Mainly aimed at employees of the company, the financing amount must be controlled.
⒏ source of profit
Profit model-student training fee, website membership fee and teaching material fee. Tuition is divided into four periods each year: summer vacation, peacetime, winter vacation and peacetime. Each tutorial lasts 50 hours, and the average tuition fee is 50 yuan/hour, that is, 2,500 yuan/period, 1 10,000 yuan/year. Each teacher can take 10 students, and each teacher can get 10 million yuan of tuition every year, excluding wages, bonuses and other costs of 60 thousand yuan, and the company's net profit is 40 thousand yuan.
⒐ Risk analysis
As an educational undertaking, there is basically no risk. All problems can be solved as long as there are students. Because we are new to education, we are inevitably inexperienced. But as long as we work together, we believe that success will be in the near future!
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