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What is Mazda's concept of "ZOOM ZOOM"?
1, "whoosh" "It's the sound of children imitating the roar of engines." "ZOOM-ZOOM" is the brand essence of Mazda, which embodies the brand connotation of Mazda.

2. In the process of free ride, the long-lost feeling reappeared-the pure happiness of running freely in childhood and feeling the "whoosh" wind. The "whoosh" sound made by the shuttle bus once shocked the young mind. Cars-bring us long-lost memories, real feelings and expectations for the future. "Zoom-Zoom" evokes childhood's desire for sports and speed.

Extended data

Brand culture

Circuit Breaker+Yue Ji Xin Li

On 20 14, the second wave of brand promotion activities of Mazda was launched, with the theme of "Breaker+Self-transcendence, Spiritual Power", which means "Breaking through barriers, surpassing self and nurturing new power".

Mazda is the first automobile company in the world to realize mass production of rotary engines, and also won the only comprehensive champion of Asian automobile companies in the world's most demanding 24 Hours of Le Mans. Relying on persistent challenge spirit and overcoming many difficulties, the new generation of "creating blue sky" technology and "moving soul" design theme also show this fearless and brave challenger spirit. Mazda's brand promotion activities only want to inspire those challengers who share Mazda's beliefs and dare to break through their own lives.

References:

Baidu Encyclopedia: Mazda Brand Culture