In recent years, with the rapid development of social economy, the number of private cars has increased year by year, and people urgently need to master automobile driving technology, which is a basic skill, and driving school is an important bridge for people who want to master this skill. On the one hand, the government gradually relaxed the age of learning to drive, and the upsurge of learning to drive for college students rose again. On the other hand, the textual research of motor vehicle driving is about to be reformed, from nine to three, which greatly increases the difficulty; Thirdly, college students master this skill, which not only expands their knowledge and practical ability, but also improves themselves, adding an important bargaining chip for finding a job in the future. The driving test fever of college students is rising quietly. Judging from the current situation of our college students, although there are many driving schools in Bijie, because of the conflict between our study time and the training time of driving schools, our school does not provide a stage for driving knowledge training, and many students who want to learn to take the driver's license can't study and take the driver's license normally. College students may drive their own cars or cars after graduation, and then use their driver's licenses. Obviously, I'm afraid I don't have much time to take the exam after work. Nowadays, in college life, college students have plenty of time to take a driver's license test. Specializing in multiple skills meets the requirements of social development. Facing the increasingly severe employment situation, more skills will increase employment opportunities.

Two. Purpose of the activity:

1, which provides a stage for Bijie University teachers and students to learn driver's license, popularize driving knowledge for the society and provide better and more driving technicians for the society.

2. Connect the driving school with the school, and the driving school provides a stage for school students to learn to drive. The school provides high-quality driving school students for driving schools. Third, the significance of the activity:

Better let teachers and students have a fixed time and stage to learn driving knowledge better. Run our school's driving school well and push it to a better development platform; College students have one more job opportunity after entering the society; Popularize driving knowledge and a large number of driving technicians for the society, give a lesson for traffic safety, and reduce the burden for the work of relevant departments. Fourth, the specific process of the incident 1. Publicity: 1, publicity target: school 2. Activity promotion time:

The school is held every year, focusing on related activity days and the start of each academic year. 3. Publicity purposes:

Let more teachers and students know about this activity and its significance, and further let them know the role of this activity in our school. Let more people participate in our activities and lay a good foundation for promoting knowledge popularization and learning.

4. The content of the publicity plan:

(1) Poster promotion: ① Posters will appear as cooperative units by upper-level merchants, and these posters will be placed in places with high school traffic. (2) POP posters and text propaganda will be made by our association, which will be carried out in the publicity columns of our campus.

(2) Banner publicity: Make banners and hang them at the gates of main roads and branch schools on campus. The propaganda means is aimed at the whole school students.

(3) Interview advertisement: We will mobilize all members of the Association to conduct oral publicity in each dormitory. And tell them that there will be a great discount for signing up to learn driving now, which can save some expenses and ensure that their driving lessons will be taught by gold-medal coaches in driving schools, thus attracting them to sign up to learn driving. 5. Effect of publicity activities:

Enhance the visibility of the teachers and students of the whole school to your driving school and understand the basic situation of driving test. Maximize the number of people enrolled in driving schools and lay a solid foundation for long-term cooperation with driving schools in the future. At the same time, through the promotion of this driving school activity, the comprehensive quality of our cadres will be improved. 6. Problems and shortcomings in publicity activities

First, the lack of funds for propaganda work has had a certain impact on propaganda work. At present, only limited manpower can be provided to support this activity, which is difficult to carry out and it is impossible to carry out large-scale and in-depth publicity and promotion activities. The depth and breadth of publicity did not achieve the expected results.

Second, coordination needs to be strengthened. Mainly rely on publicity or posters and banners, as well as oral propaganda ideas, their own publicity can not keep up, only hanging banners, printing and distributing publicity materials, there is no fresh and unique publicity activities and means, which affects the publicity effect.