2. Nail spokesperson promotes the selection of one or two middle-aged women among consumers to show the excellent effect after skin care. Choose those who have good images to be spokespersons of nail shops like hand models, or invite celebrities and celebrities to be spokespersons to promote them with audio, video and photos.
3. Nail lottery promotion: At the end of the activity or in a specific time period, we will promote the fun lottery and invite customers to exchange experiences.
4. Ticket promotion is a good form of activity promotion. We communicate with guests in elegant and tasteful ways such as giving tickets and nailing books.
5. Lottery insurance promotion uses the popular lottery forms, such as lottery, football lottery and sports lottery, to let the guests choose the number, the nail shop bets, and buy insurance similar to auspicious cards for the guests according to their consumption situation, so as to achieve the purpose of promotion. Nail joint promotion makes full use of its own strength and promotes it in conjunction with other nail shops or industries to achieve a win-win situation.
The principle of nail shop promotion: The purpose of making a plan is to promote sales, so we should stick to it step by step when making a plan, so that customers can move forward step by step, so as to achieve our goal of increasing sales.
Promotion is to increase sales, not an excuse for price war. Nowadays, in order to win customers, many nail shops cut prices to attract customers. In fact, this practice is very dangerous, which will not only affect competitors, but also affect their own profits. What's more, in the long run, it will definitely affect the atmosphere of the whole industry.
Several common promotion schemes in nail shops are 1, and nail gift promotion is also called physical promotion, which has certain gift-giving emphasis and should be set according to different consumers. Gifts, such as small household display stands (with two or three cosmetics on them), small manicure equipment, colorful clothes, travel suits, nail file, women's backpacks, scarves, exquisite handicrafts, cartoon toys, etc. You can give red envelopes and gold necklaces at the end of the year. In the process of skin care, understand the needs of different guests and send appropriate gifts. Such as silk scarves, let guests choose patterns. Colors, umbrellas in rainy season, etc. 2. Nail spokesperson promotes the selection of one or two middle-aged women among consumers to show the excellent effect after skin care. Choose those who have good images to be spokespersons of nail shops like hand models, or invite celebrities and celebrities to be spokespersons to promote them with audio, video and photos. 3. Nail lottery promotion: At the end of the activity or in a specific time period, we will promote the fun lottery and invite customers to exchange experiences. 4. Ticket promotion is a good form of activity promotion. We communicate with guests in elegant and tasteful ways such as giving tickets and nailing books. 5. Lottery insurance promotion uses the popular lottery forms, such as lottery, football lottery and sports lottery, to let the guests choose the number, the nail shop bets, and buy insurance similar to auspicious cards for the guests according to their consumption situation, so as to achieve the purpose of promotion. Nail joint promotion makes full use of its own strength and promotes it in conjunction with other nail shops or industries to achieve a win-win situation. 1, promote sales promotion and cooperate with wedding photo studio. Take a wedding photo and give the bride a hand care treatment before marriage for one month or one month, or give a wedding photo a hand care treatment (married people can also send it). Cooperate with cosmetics counters in shopping malls to promote sales, and you can enjoy discounts when buying cosmetics in nail salons, and experience the added value of professionalism and service. 2. A number of nail shops with good relationships in the nail brand linkage promotion area can form a small alliance to hold a regional or municipal promotion activity with different advantages and different customers, so as to achieve a huge and wide-ranging effect. Our store also has a joint promotion with nail salons of different natures, such as one for nursing and one for manicure. In order to find an alliance with the nail salon. Sometimes competitors are not necessarily enemies, but they can also become friends. This promotion can also be initiated by agents in the region and promoted by their franchisees. One is to highlight the brand, the other is to promote local nail shops, combined with television or other profitable promotion activities. 3, nail sponsorship promotion In order to improve the popularity of nail shops, in addition to advertising in the relevant media, you can also use a small amount of money to do homogeneous sponsorship, such as sponsoring beauty-related activities such as "Flower City Beauty". Another example is the "loving mother" activity done by a well-known enterprise, which is a good method. 4. Health promotion awareness of health care products is a hot topic at present. Combined with health care products, we can get more profit space and more profit channels.
Several promotion schemes of Taobao shop Taobao promotion is an operation mode often used by many Taobao sellers. Taobao promotion scheme gives more preferential treatment to those regular customers who need this product to promote transactions in the form of indirect profits, hoping to get more repeat customers, thus increasing the sales of the store.
The statement of pharmacy promotion plan is as follows, and I have answered others before. I don't want to score, but I just want to help you!
Hehe, first of all, it is not a day or two to improve your grades. In fact, the most direct way to improve your performance is to attract customers. Secondly, it is to improve the service quality of our store. Because there are some objective factors that you can't change, such as the position of your facade, I suggest you do more activities in our store. It is very important to attract customers by creating new customers! For example, sales promotion, attracting customers, and then advertising, the low cost is to distribute leaflets, or engage in some free trials of sphygmomanometers and blood glucose meters, and some customers will still be greedy and cheap. Also, if there are hospitals, schools, houses, etc. Some product packages can be launched nearby for them, such as health products to increase children's calcium absorption, or family warm packages to prevent spring colds. Then introduce some drugs cheaper than hospitals to attract customers with prescriptions to buy and so on. And also improve people's reputation in your pharmacy, because this is the most important thing, it takes a long time to accumulate, because drugs are not like other commodities, it is the most important thing to let people buy your medicine with confidence! There is also the most common problem in business, that is, the sales staff of pharmacies over-sell customers and mislead consumers to buy drugs that suit them. Push high-priced drugs and self-operated varieties. In fact, we can start with the price of drugs, in other words, from the commission of goods. The reason why the salespeople have the situation you mentioned is because, for example, the price of drug A is 20 yuan, and the commission is 5 yuan, 20 yuan and 3 yuan. In this case, salespeople will try their best to promote drug A. From this example, I think you should be inspired. You can adjust the commission according to the price structure and functional structure of the drug, that is to say, if a drug has a small commission but a high price, the salesman will not promote the drug because of its low commission. Under the condition of ensuring normal profit, you need to know enough about your drug structure, so that the profit will not be affected when adjusting. Finally, the most important point is related to commission. Finally, I wish you success in improving your grades! It's all handwritten, so tired, hope to cherish it! )
Oh, this is relatively simple, but some specific implementation methods and schemes still depend on the conditions of your pharmacy. I just give a few examples. First, distributing leaflets is more traditional, but I think distributing leaflets should not be confined to the streets, but should be distributed to residential areas, which will have a greater impact. Then, we should engage in some activities that benefit the people or some free experience activities, such as blood pressure measurement, blood sugar measurement, blood type measurement, free health consultation and so on. , if conditions permit. These activities can contact the community, and the community generally does not refuse such activities. I hope my answer can help you!
How to write a promotion plan? A perfect promotion plan is divided into twelve parts:
I. Purpose of the activity: Explain the current market situation and the purpose of the activity. What is the current market situation? What is the purpose of this activity? Is it dealing with inventory? Is it to increase sales? Is it to crack down on competitors? Is it a new product? Or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted.
Second, the target audience: is the activity aimed at everyone in the target market or a specific group? What is the scope of activity control? Who is the main target of the promotion? Who is the secondary target of promotion? Whether these choices are correct or not will directly affect the final effect of promotion. (supermarket object: June 1 (children),
Three. Activity theme: In this part, we mainly solve two problems:
1, determine the theme of the event.
2. The theme of packaging activities
Price reduction? Price discount? A gift? Lucky draw? Gift certificate? Service promotion? Demonstration and promotion? Consumer credit? Or other promotional tools? What kind of promotion tools and themes to choose should take into account the objectives, competitive conditions and environment of the activity, as well as the budget and distribution of promotion expenses.
After determining the theme, it is necessary to "pull the tiger skin as a banner" as artistically as possible, dilute the commercial purpose of promotion, and make the activity closer to consumers and more impress them. A few years ago, the "Sunshine Action" of Aiduo vcd was a classic, which packaged a simple price reduction promotion action into a caring action to safeguard consumers' rights and interests.
This part is the core part of the promotion plan. We should strive for innovation and make the activity shocking and exclusive.
Fourth, the way of activity: This part mainly expounds the specific way of activity. There are two important issues to consider:
1, determine the partner: pull * * as the backing, or hang the media "sheep head" to sell their own "dog meat"? Does the manufacturer act alone or jointly with the distributor? Or is it jointly promoted with other manufacturers? Cooperation with * * * or the media helps to gain momentum and build momentum; Combine with dealers or other manufacturers to integrate resources and reduce costs and risks.
2. Determine the degree of * * *: In order to make the promotion successful, it is necessary to make the activity * * * powerful and allow the target audience to participate. The higher the degree of * * *, the greater the reaction to promote sales. But this * * * also has a marginal effect. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of * * * and the corresponding cost input in combination with the objective market environment.
5. Time and place of activities: Choosing the right time and place of promotional activities will get twice the result with half the effort, and improper selection will be thankless. Try to let consumers have free time to participate, and make the location convenient for consumers, and communicate with urban management, industry and commerce departments in advance. Not only is the timing and place of the promotion important, but how long it lasts and the best effect is also important. The duration is too short, and repeated purchases cannot be realized within this time, and many benefits that should be obtained cannot be realized; If it lasts too long, it will cause high cost, the market will not be hot, and the value of customers will be reduced.
6. Advertising cooperation mode: A successful promotion needs all-round advertising cooperation. What kind of advertising creativity and expression do you choose? What kind of media hype do you choose? These all mean different audience arrival rates and cost inputs. (Atmosphere creation)
Seven. Pre-preparation: Pre-preparation is divided into three parts.
1, personnel arrangement
2, material preparation
3. Test scheme
In terms of personnel arrangements, it is necessary to "everyone has something to do and everything is in charge", and there can be no gaps and overlaps. Who is responsible for communication with * * * and the media? Who is in charge of copywriting? Who is in charge of site management? Who is responsible for distributing gifts? Who is responsible for customer complaints? Every link should be considered clearly, or you will be in trouble if you get cold feet and lose sight of one thing.
In terms of material preparation, everything from vehicles to screws should be listed, and then counted according to the list to ensure foolproof, otherwise there will be a hectic scene.
More importantly, because the activity plan is determined on the basis of experience, it is necessary to conduct necessary experiments to judge whether the selection of promotion tools is correct, whether the degree of * * * is appropriate, and whether the existing channels are ideal. The test method can be to ask consumers, fill out questionnaires or try a scheme in a specific area.
Eight, medium-term operation: medium-term operation is mainly activity discipline and field control.
Discipline is the guarantee of combat effectiveness and the prerequisite for the perfect implementation of the plan. In the plan, all aspects of participants' discipline should be specified in detail.
On-site control is mainly to arrange all links clearly and make them busy and orderly.
At the same time, in the process of implementing the plan, we should adjust the scope, intensity, quantity and focus of promotion in time to keep the promotion plan controllable.
Nine. Late continuation
The late continuation is mainly a matter of media propaganda. In which media will the incident be followed up? Melatonin is a master in this field, even if it is a less successful promotion, it will be on fire in the media with unprecedented pomp.
X. cost budget: without benefits, there is no meaning of existence. The cost input and output of promotional activities should be budgeted. At that time, the "Sunshine Action Plan B" of Aiduo vcd ended in failure because there was no budget for the cost. It was not until afterwards that it was discovered that the planning company had no financial support at all. A good idea is not enough for a good promotion.
XI。 Accident prevention: Every activity may have some accidents. For example, the intervention of the * * * department, consumer complaints, and even the sudden change of the weather make it impossible to continue outdoor promotion activities. Necessary human, material and financial preparations must be made for all possible accidents.
12. effect prediction: predict what effect this activity will achieve, so as to compare it with the actual situation after the activity, and summarize the success or failure from the aspects of * * * degree, promotion opportunity and promotion media.
The above twelve parts are a framework of the promotion plan. In practice, we should boldly imagine, carefully verify, analyze and compare, and optimize the combination to achieve the best benefits.
With a convincing and operational activity plan, you can get the company to support your plan, and you can also ensure the perfect implementation of the plan, so that the promotion activities can play the role of four or two thousand yuan.
Please accept the answer and support me.
Exhibition-general method, invite target customers to visit and show the charm of your products.
Price reduction-China's usual way of promotion, in order to make profits and grab market share.
Up-selling-a common method now. Take advantage of customers' psychological advantages in consumption.
Promotion plan! Urgent! Promotion is nothing more than several means: straight-down gift packages, lottery, limited time snapping up, etc. After using these forms well, we can integrate the festivals at that time and choose a suitable theme. Basically, all holiday promotions are ok. Nowadays, consumers have been confused by various promotional activities, and the ultimate concern is quality and price. I hope I can help you.
5. 1 The promotion plan was planned by myself. Plan the promotion plan of an audio product in Guangzhou Tianhe Computer City 5. 1. . .
I know nothing about you now. Can't give advice
I can take a look at it for you sometime. I'm q, 1007 104069.