Question 1: Example 1 Use idioms, and Example 2 use rhetoric-irony.

Question 2: For example, there are no mosquitoes in silence-an advertisement for a mosquito killer; Nevus must win-an advertisement for a mole sore medicine; Whole food beauty-a hotel advertisement; The fun of riding--a bicycle advertisement.

Question 3:B-D-C-A

Question 1:

Examination analysis: "Chinese phenomenon" includes many homophones, idioms and rhetoric. We can analyze the vividness of advertisements in this topic from these aspects.

Comments: This question is not difficult. Students are familiar with these language use phenomena. Language is a tool of communication, and its purpose is to convey information. We should treat such terms as advertisements from two aspects, and deliberate misuse of words is also environmental and should not be arbitrary.

Question 2:

Test analysis: choose advertisements that everyone is familiar with. Advertising should include language skills and meet the requirements of the topic.

Comments: This question is not difficult. Such advertisements abound. To understand these language expressions, it is mainly to understand the rich connotation and flexible use of Chinese, rather than to advocate students to use Chinese vocabulary at will.

Question 3:

Test analysis: pay attention to the characteristics of each "store", then judge the meaning of the words in the alternative words and find the matching contact points.

Comments: This question is not difficult, and the answer requirements are simple. Language should be applied, and learning Chinese should be combined with real life, and the learned knowledge should be applied to life practice to give full play to the role of language.