Advertising language, also known as advertising words, broadly refers to an advertising language that introduces goods, culture, entertainment and other services to the public through various media and posters, including the title and text of the advertisement. Advertising language in a narrow sense refers to the title of an advertisement or the narration and monologue of a film and television work, which is usually combined with the brand LOGO or used alone, or appears at the end of a TV advertisement in a fixed form, as opposed to advertising copy. Advertising language is composed of words with various meanings. It can warn people to care for the environment, protect the earth, cherish life and help each other; It can also be used for promotion and introduction.