Everyone listens to music, but not everyone is strict about sound quality. It is music enthusiasts who are strict about listening equipment. Mobile phones are also a group of people who are not only satisfied with using mobile phones, but like to tap their potential.

At that time, Android system was just born, and many aspects were not mature enough. When Xiaomi first launched MIUI, the usability of Android was greatly improved, but MIUI was not easy to use. There are many things to learn, such as unlocking, brush recovery, brush bag and so on. This made people who were still tossing miui become "enthusiasts" who tapped the potential of mobile phones.

Also, because mobile phones were expensive at that time, most people could not afford high-profile mobile phones, so many people studied overclocking and virtual memory to improve the performance of mobile phones.

Later, Xiaomi introduced Mi 1, bringing the configuration of 5000 yuan mobile phone to 1999. And there are root warranty, brush warranty, dual system switching and so on. The wonderful highlights cater to the tossing hearts of fans. M 2 not only introduced a powerful 8064 chip, but also adopted 2G running memory. You know, at that time, 5 12MB memory was still the mainstream, and flagship machine only had 1G running memory. Xiaomi is a well-deserved fever-level configuration. Mi-3 adopts two versions of monster configuration in NVIDIA and Qualcomm, but the surprise is much less. Since then, although the price-performance ratio of Xiaomi mobile phone products has remained unchanged, it has become increasingly mediocre and its heat has decreased.

The mobile phone craze was a thing of that era. Later, it became more and more perfect, and various mobile phone customization systems became more and more stable and easy to use. Many permissions have been opened, and the configuration of mobile phones is getting higher and higher. There is no need for people to upgrade their experience by brushing or other means. Few people study all day, and there are fewer and fewer mobile phone enthusiasts.

The slogan "live for a fever" may not be appropriate. Xiaomi's later slogan was changed to "let everyone enjoy the fun of science and technology", which is more in line with what Xiaomi is doing now.