First, "white plus black"
"White plus black" defines a simple and clear advertising slogan: "Treat a cold, black and white", and the core message of all advertisements is "Eat white films during the day and don't doze off; Shoot black films at night and sleep soundly. "
Second, Shu Fu Jia.
There are many successful factors of Shu Fujia, but the key is to find a novel and accurate concept of "sterilization". When Chinese people just started to wash their hands with soap, Shu started the "education work" for more than ten years, asking China people to really wash their hands and wash away visible stains. Did you wash off the invisible bacteria?
Third, melatonin.
Melatonin opened the gift market in China.
In China, anyone who mentions "no gifts for this year's holidays" can give you a hard time saying "only melatonin is accepted as a gift".
Melatonin became the first representative of China gift market.
Fourth, "Nongfu Spring"
Nongfu Spring is sweet and happy.
During 1998, Wahaha, Robust and many other drinking water brands were in full swing, but in front of Wahaha and Robust, Nongfu Spring, which just debuted, was weak. In addition, Nongfu Spring only takes water from Qiandao Lake, so the transportation cost is high.
Nongfu Spring cut into the market at this time and resisted the impact of many foreign domestic brands in just a few years, ranking among the top three in the industry. One of the factors of success lies in its differentiated marketing, and the direct expression of differentiation comes from the concept of "a little sweet".
Verb (abbreviation of verb) "Wuliangye"
The most powerful and sought-after one, remember? Wuliangye will tell you the time, and the news broadcast will start in five seconds.
Sixth, "Hengyuanxiang"
So far, my advertisement "Yang Yangyang Hengyuanxiang" is the most disgusting. Once he had a disgusting famous advertisement, "Heng Yuan Xiang, Rat Mouse, Heng Yuan Xiang, Niu Niu Niu, Heng Yuan Xiang, Tiger Tiger Tiger ... He also said 12 Zodiac! Finally, that disgusting thing was banned. But this is a successful advertisement, just like melatonin.
..... There are too many advertisements. Let's just say that the famous brands that come out of your mouth are deeply impressed by advertisements, and the success of famous brands is therefore.
I hope I can help you ~