1. Tourism planning concept

Tourism planning is a creative process that relies on creative thinking, integrates tourism resources, realizes the optimal fitting of resources, environment, transportation and market, and realizes the development goal of tourism.

2. Basic tasks of tourism planning

In view of clear and specific objectives, we should form recreation methods, product contents, theme brands and business models, so as to form unique tourism products, or comprehensively enhance and extend the vitality of old tourism products, or construct effective marketing promotion programs, so as to promote tourism destinations to obtain good economic and social benefits in the near future. Tourism planning must be innovative and operable.

3. The importance of tourism planning

The in-depth development of tourism products and the satisfaction of market demand depend more on tourism planning. The particularity of tourism behavior is that static tourism should be promoted by dynamic methods.

4. Tourism planning before tourism planning-tourism master plan

Introducing the tourism master plan before planning can solve the problem of in-depth investigation, accurately locate the market, theme and image, and establish the core attractions; Integrate resources and markets to form attractive product forms; Implement the strategy and action plan.

5. Tourism planning after tourism planning-deep tourism planning.

Tourism planning has been completed, and further tourism planning is needed to transform the overall idea of planning into products, projects and action plans. Based on the tourism planning report, detailed planning and construction can be carried out.

6. Landing planning of tourism planning

For a single tourism product, tourism planning is more practical and powerful than planning! The life cycle of tourism also determines the planning of a scenic spot, but its vitality is not as long as its planning period. Tourism planning can immediately promote the growth of economic benefits. When tourists' tastes change, tourism planning can be flexibly adjusted, which is the advantage of tourism planning.

7. Tourism planning and marketing planning

Brand planning, brand positioning, brand image, brand slogan and integrated brand communication are all manifestations of the lack of planning in current tourism enterprises.

8. Investment promotion and financing planning of tourism planning (packaging)

Tourism planning is not aimed at a single project, and it can't really attract investment. With the decomposition of individual tourism planning, investors have the opportunity to invest, and tourism planning pursues the goal of commercial profit, which is in line with the interests of investors. The creative thinking of tourism planning has brought rich returns to investors!

9. Positioning in Tourism Planning

The orientation of tourism planning is the core step of tourism planning and the action of grasping the outline, which can be divided into the following five aspects: 1. Theme orientation of tourism planning: the project is integrated according to a clear, unique and attractive theme; 2. Target orientation of tourism planning: Only by determining to what extent the unique attraction of the project will be promoted can we achieve the foundation of achieving the goal. 3. Market positioning of tourism planning: according to the subdivision structure, a comprehensive form of four-dimensional structure of importance, marketing sequence, regional division and category division is formed. 4. Functional orientation of tourism planning: around the six elements, combined with the recreation mode, the comprehensive functional structure of the system is constructed. 5. Strategic orientation of tourism planning: determine the planning and policies of major issues such as focus, order, structure and investment distribution in development.

10. Classification of tourism planning

Product planning of tourism planning

Including product integration, product profit model design, recreation model design, core attraction construction, input-output analysis, marketing model design and so on. Tourism planning management and corporate culture consulting planning: consulting planning aims to establish an organizational team with internal stamina, efficient operation and value synergy for the sustainable development of enterprises. Tourism planning investment and financing planning: investment consulting planning is the planning of capital operation and capital operation for enterprises and governments.

In short, develop different IPS according to the cultural background of the domain.

2. Creative planning of cultural tourism marketing

1. Parent-child theme park. Using theme parks to drive supporting commercial and real estate projects is the main mode of the school, such as hot springs, golf, skiing and other leisure sports. Are similar to this pattern. This model is very popular with local governments, with low land acquisition cost, stable ticket income supported by market enthusiasm, fast return of supporting commercial real estate projects and easy cash flow balance.

2. Global tourism. Innovate tourism management, coordinate the whole tourism space, create characteristic tourist attractions, optimize tourism services, build tourism industry together, and strive to create an environmental atmosphere.

3. Operation of scenic spots. It is easy to bring vitality and vigor to a scenic spot and its surrounding underdeveloped areas through the high-quality commercial life support provided by brand development enterprises around the scenic spot. On the basis of the original tourism resources, endow natural resources with more charm and create more diversified products.

4. Characteristic towns. Under the trend of urbanization, more unique cultural tourism towns will be excavated, and the market opportunities are huge.

5. Hotel operation. Such products not only meet the basic needs of traditional resort hotels, but also have artistic and cultural elements. Auction, gambling, conferences, movies and other income channels and flexible ways of renting and selling make it possible for enterprises to ensure income without further developing housing.

6. Development of former residence and site. Celebrity American former residence and revolutionary sites are the main brands. Celebrities connect their former residences and sites with the surrounding environment and other forms of tourism through rich scenic spots and diversified product designs, so that humanistic tourism can be integrated into various forms of tourism.

7. Integration of religious landscape. With the improvement of people's cultural level, spiritual level and health level, religious tourism has gradually become popular. The development and operation of tourism projects are gradually developing towards large-scale and comprehensive development, from simply satisfying the functions of sacrifice and appreciation to comprehensive tourism supporting functions such as eating, living, traveling, purchasing, entertainment and raising, forming an independent comprehensive tourist area.

8. Ancient towns, streets and villages. On the premise of protecting ancient towns, villages and blocks, and on the basis of improving the living environment of aborigines, leisure tourism, cultural experience and leisure business will be integrated into ancient dwellings to promote the revival of old streets.

9. Housing industry in Yang Kang. Health corresponds to great health; And nurturing means: nourishing the body, mind and intelligence. Travel means traveling. What needs to be distinguished is that living in medical care is different from living at home, because traveling means living in a different place. In addition, live and travel. The house here is not a family residence, but a tourist residence. Therefore, living in Yang Kang is a new tourism format formed by the integration of various industries.

10. Theme of Tourism Festival. Tourism Festival is an important cultural tourism marketing planning project, which has become an important platform for enriching the people and a golden business card for spiritual and cultural life, helping economic and social development, and is also an important measure to build an international eco-tourism destination.

3. Tourism management, cultural creativity and planning.

These three are all good. In contrast, the planning and management of the exhibition is relatively novel and fashionable. Exhibition economy has also become a form of economic employment. Now I can. I can't say whether you will learn well or change after three or four years.

I-I'm afraid everyone will rush in and it will be ruined.

4. Tourism planning and tourism creativity

Day 1: Take the train from Nanjing to Nantong at noon, take bus No.41to Nanjie, watch Haohe River in the evening, and then go to the hotel (like home) to rest.

The next day: take bus No.5 from downtown to Langshan scenic spot, first go to Langshan amusement park, then go to Langshan to enjoy the scenery, and then go back to downtown for dinner and rest at night.

Day 3: Return to Nanjing by train.

Four. Analysis of each link

1. 1 Arrive in Nantong at noon on the first day of the tour. Bring your own dry food for lunch, and then take bus No.4 1 toNo. South Street 1 downtown. It is necessary to go downtown.

After shopping 1.2, g

Xiting shortcake is hand-made from refined white flour through 28 processes. Baked shortcake with slight fire, the surface is yellow but not burnt; The craft of shortbread is exquisite, and each cake has eighteen layers. If you don't believe it, don't believe it. Soak them in boiling water and you can clearly see their level. There are two ways to eat Xiting shortbread: drying in the sun and soaking in boiling water. It's crunchy when eaten dry. Because sesame sticks to the surface, the more you chew, the more fragrant it becomes. Soaked in boiling water, it tastes delicious and is especially suitable for the appetite of the elderly.

Nantong Zi Yuan

Jiaozi made of glutinous rice chips or sorghum chips is tender and glutinous, which Nantong people especially like. In different seasons, Zi Yuan practices and eats differently. There is a proverb in Nantong, so we should have jiaozi for breakfast on the solstice in winter to show our reunion. On the first day of the new year, children and grandchildren should have breakfast, and S dumplings are solid jiaozi of different sizes dipped in foreign sugar to eat, which means that children and grandchildren are full, and the whole family is reunited and happy. Round stuffing can be made of sesame cake crumbs, sand washing, shepherd's purse, shrimp, fresh meat and so on. Eat a hearty meal when you get married. Nantong City and Beisan County are all made of glutinous rice crumbs. Qidong, Haimen and Tonghai pay attention to making red balls with sorghum shavings.

1.3 I watched Haohe River at night, just because I was tired after visiting the city center, so I took a rest and looked at the scenery. Besides, Haohe River is a moat. You don't need to drive anymore. You can walk straight there.

Haohe scenic spot is an open scenic spot with the ancient moat as the link and the city as the center. Haohe River was originally a moat in Nantong. According to historical records, it has a history of 1000 years. This city is a river. For thousands of years, she has been responsible for defense, drainage, transportation and drinking water. This is called personal background. Wide and orderly water surface, clear water, circuitous ripples and the natural beauty of seagulls, fish and flies are also called jade necklaces.

Wu Ting Yao Yue

5. What is the creativity and planning of tourism culture?

Phoenix Mountain Cultural Tourism Co., Ltd. was established on February 22, 20 17 with a registered capital of150,000 yuan. The main business scope is cultural tourism development, infrastructure construction, tourism resources, planning, design and construction of cultural and creative industries, operation and management services, development agency, release and sales of cultural tourism products, organization, planning and promotion of tourism cultural and artistic activities, etc. The official company of the company.

6. Cultural creativity and planning direction of tourism management

What is suitable for tourism management major?

All right, everybody, let me answer this question.

Tourism management is a new discipline established with the development of China. In China, this discipline has been born for more than 20 years, but it has become an important discipline department in the management discipline system.

This major mainly studies the basic theory and knowledge of tourism management, accepts the basic training of tourism management, and has the basic ability to analyze and solve problems.

Graduates majoring in tourism and leisure management can engage in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning institutions and theme parks; Or a self-employed person in the tourism and leisure industry.

The employment of tourism administrative departments shall be carried out by means of civil servants. The specific process includes online registration, on-site registration, written interview, physical examination, list publicity and other links. Employment units include provincial, municipal and county tourism bureaus and their subordinate enterprises and institutions. The specific location of each unit is determined as required. Please refer to the civil servant enrollment brochure of that year.

The functional departments of travel agencies are divided into: business department, plan adjustment department, reception department, tour guide department, liaison department, finance department, etc.

The main businesses of tourism consulting companies are: outbound tourism consulting, domestic tourism consulting, tourism management specialty, tourism intermediary, business investigation consulting, immigration study consulting, and hotel reservation all over the country.

7. What is the major of tourism management, cultural creativity and planning?

Tourism culture is an independent cultural form, the outermost layer is material culture, the middle layer includes system culture and behavior culture, and prosperity is spiritual culture. Tourism is the intrinsic motivation of tourists, the main connotation of tourism resources and the soul and pillar of tourism. Tourism culture plays an important role in tourism economy, tourism management and socialist spiritual civilization construction. Therefore, we should learn the creativity and planning of tourism culture.

8. Tourism management cultural creativity and employment direction planning

Tourism law enforcement brigade, institutions, work normally, work 5 days a week, rest on Saturday and weekend. The tourism law enforcement brigade is entrusted by the local tourism bureau to exercise the functions of industry supervision and administrative law enforcement, and mainly performs the following functions: 1. Responsible for publicizing and implementing tourism laws and regulations and providing consulting services for tourists; Two, responsible for the local tourism market inspection, in conjunction with other departments to carry out comprehensive inspection; Three, investigate and deal with illegal business activities of tourism business units and employees; 4. Accept complaints and reports from tourists, and accept travel complaints assigned by superiors; 5. Handling cases of tourism administrative punishment; Six, to undertake the management of tourism emergency rescue, to assist the supervision and management departments to carry out the work of tourism safety production;

9. Cultural creativity in tourism management and planning employment prospects

Employment prospect of tourism management major

Tour guides, middle and senior managers, tourism administrative departments at all levels, related tourism enterprises, tourism education and training consulting institutions, various tourist attractions, large-scale theme parks, etc.

2. Employment direction of tourism management major

Graduates majoring in tourism management can engage in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning institutions and theme parks; Or a self-employed person in the tourism and leisure industry.

3. What abilities do tourism management majors need to master?

1. Master the basic theory and knowledge of tourism management;

2. Master the qualitative and quantitative analysis methods of tourism management research;

3. Have the basic ability to analyze and solve problems by using tourism management theory;

4. Familiar with the principles, policies and regulations of China's tourism development;

5. Understand the development trend of tourism;

6 master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

10. Cultural creativity of tourism management and planning target industries

(1) development, construction and management of scenic spots, landscape planning, design and construction of scenic spots, tourist passenger transport in scenic spots and related supporting services; Rampd, the production, management and sales of handicrafts; Conference services.

(2) The main business scope of the tourism development company is: tourism resources development and management, tourism promotion planning, tourism commodity development and sales, scenic spot supporting facilities construction, scenic spot tour service, tourism project investment, real estate development, sales, cultural communication and landscaping.