Now, after more than ten years, BYD has changed from relying on BYD F3 and BYD F0 to relying on new energy vehicles such as BYD Qin and BYD Song. In the process of completing the structural transformation of vehicle models, BYD is also constantly enriching its product library. For example, after BYD Korea, another flagship car will be listed soon.
Recently, some domestic media exposed a group of genuine spy photos of BYD's brand-new medium and large cars-E9. As a brother model of BYD Korea, BYD e9 can also be regarded as a simplified version of BYD Korea, so it also brings a lower price. The pre-sale price before subsidy may be 229,800 yuan, and it may enter the price within 200,000 yuan after subsidy.
Since it is the brother model of BYD Korea, BYD e9 still continues most of the designs of current Korea, for example, the front face still adopts "Dragon"? Face "design elements, headlights are also" dragon claw headlights ". The complex three-stage air intake is also similar to the style on BYD Han DM, which makes the front face look young and sporty.
However, since it is not a model of dynasty series, BYD e9 also changed the logo to BYD's ordinary logo. In addition, a big difference in the appearance of the new car is the middle net, which is different from the dotted middle net of Korean DM and the closed middle net of Korean EV. Although BYD e9 uses a polygonal large-size mesh, it is decorated with chrome-plated horizontal bars inside, which is slightly weak in sports.
On the tail side, BYD e9 didn't over-inject its own personality, the iconic through taillight, and the middle part is Build? Yours The banner slogans of dreams all look the same as those of BYD Han. Of course, e9 on the tail tag is to flaunt its unique identity.
Similarly, as a model built on the same platform, BYD e9 also continues the design of BYD Han. The whole design adopts left-right symmetrical embracing type, and can rotate 15.6 inch central control panel. What is BYD's latest design concept? In the central control area of the heart, the full LCD instrument panel that can display highlights such as driving assistance is fully equipped.
Judging from the buttons near the handlebars and the contents displayed on the dashboard, BYD e9 is also equipped with the DiPilot intelligent driving assistance system that BYD is proud of. This system includes full-speed adaptive cruise system, collision warning system, automatic emergency braking system, pedestrian identification/protection system, lane departure warning system and so on. It can be seen that although it is a simple version of BYD Han, BYD e9 has not been castrated in terms of security configuration.
In addition, according to the current known news, BYD e9 will be equipped with an electric motor in the power system, with a maximum horsepower of 222Ps and a peak torque of 330n·m, which is consistent with the current powertrain of BYD Hanchang Life Edition. In terms of battery life, it is equipped with the same lithium iron phosphate battery as BYD Korea, with a cruising range of 605km.
On the basis of owning a BYD Han, many people will be curious. If BYD wants to enter the market of 200,000 yuan, it can launch a brand-new model and a more entry-level BYD Korea.
Want to know this answer, in fact, from the appearance of BYD Han EV and BYD e9, it can be speculated that these two models are all pure electric, and theoretically there is no need for China Net. However, BYD e9 adopted a chrome-plated mesh design that now seems outdated. On the one hand, it is for recognition, but on the other hand, it also has its positioning considerations.
From the current point of view, BYD's coupe style can be said to have touched many people's aesthetics, but on the other hand, most media people prefer to associate BYD with young people. BYD e9 may be more inclined to the design of executive cars from the design point of view, which also means that it may be more willing to expand its consumer groups to the post-70s and post-80s to seek new consumer markets.
On the other hand, there are not many models in BYD auto market. BYD Qin and Qin Pro mainly focus on the market below 6.5438+10,000 yuan, while there is only one BYD Korean model above, and the price range has reached more than 200,000 yuan.
Therefore, in today's hot-selling market of 654.38+0.2-0.2 million yuan, BYD does not have a car to sell now, which means that this blockbuster occupies the main sales market and misses BYD.
The emergence of BYD e9 is intended to make up for the vacancy of BYD in this price market. The reason why it is built on the same basis as BYD Hantong is to not increase the new cost. But more importantly, on the other hand, BYD Han has proved itself in product strength, reputation and sales volume, and it is easier to win the favor of consumers by using its platform.
To say that BYD's achievements this year can be said to be similar to those of most car companies, and it has been hit by the epidemic to some extent. 1-1October, the sales volume of new energy vehicles was 125907, down 36.4% year-on-year. The sales volume of fuel vehicle 5438+00 in June was 245 15, and the cumulative sales volume in June was 5438+0- 182549, with a cumulative year-on-year increase of 6.3%.
Although this sales volume seems unsatisfactory, from the perspective of monthly sales volume, the sales volume of BYD's new energy vehicles in 10 was 22,045, up 83. 1% year-on-year and 18.5% quarter-on-quarter. The reason why sales can advance by leaps and bounds depends on BYD Han, a new car that went on sale in July.
On June 5438+ 10, BYD sold 7,545 vehicles in Korea, up 34.4% from the previous month, accounting for 1/3 of BYD's total sales in that month. Since its listing in July this year, the cumulative sales volume has reached 18362 vehicles. At present, BYD's future sales force is undoubtedly BYD Korea.
1 1 At the beginning of the year, the 20000th BYD Korean EV officially rolled off the assembly line in Shenzhen. It is worth mentioning that this model has just been delivered in July, and it has only been four months now. At the same time, the official also said that the monthly production capacity of this model will soon exceed 1 10,000 vehicles, which means that it has gone out of the production hell and will have better market performance in the future.
BYD's output exceeds 1 10,000 vehicles, which means that BYD e9, which is a brother model with Han, can also have a production line with BYD Han in the future. And because of the continuous increase in output, there is no need to worry about affecting the production progress of BYD Korea. The future two-car strategy will also help BYD achieve another breakthrough in sales.
From BYD Han to BYD e9, we can see that BYD is not only high-end. As a car company that started with a cost-effective route, BYD Do not forget your initiative mind and BYD e9 are a good proof. The future market performance of this new car depends on its price. How to set a reasonable price to compete with BYD Korea is also an important factor in the birth of the two models.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.