Coal railway transport enterprises; Corporate culture; Three works and two elements
Huangling Mining Railway Transportation Company was established in 1987, which is a secondary unit under Shaanxi Huangling Mining Company. There are 547 employees, including 5 functional departments 1 1 and production departments, who are responsible for coal transportation in Huangling mining area. The main line of the special line has a total length of 50 kilometers and an annual transportation capacity of 20 million tons, which can meet the requirements of running 4,500 tons of heavy-haul trains. In the process of cultural construction of railway transportation enterprises, we focus on cultivating "three good and two excellent" teams with solid knowledge, strong professional skills, high skills and high professional quality, and build a five-star demonstration post as an overall framework for managing cultural brands, which effectively promotes the scientific development and rapid development of the company on the premise of ensuring resource conservation.
1. The concepts of "three good" and "two elements" and their importance to corporate culture construction
The concepts of "three merits" and "two qualities". "Three good" are knowledge, professional skills and skills. "Knowledge" is the basis and depth of professional knowledge and other related knowledge, including the mastery of job responsibilities, workflow, basic work skills, social and humanistic knowledge and enterprise management knowledge. "Two elements" refer to physical and mental quality and professional quality. "Physical and mental quality" includes physical quality and psychological quality; "Professional accomplishment" includes professional ethics accomplishment, professional discipline accomplishment, professional norm accomplishment and professional behavior accomplishment. Only by cultivating employees with solid work skills, strong professional skills and outstanding skills can we achieve the requirements of precision, accuracy, precision, precision and precision in the process of doing things. At the same time, it is through the cultivation of employees' "three good qualities and two qualities" that the foundation and standards for the selection of "five-star" employees such as intrinsic safety, honesty, quality standards, innovation, efficiency and value-added, learning and growth, happiness and beauty, and civilization are laid. "Three Good and Two Needs" laid the foundation for enterprises to realize independent operation.
The importance of "three good and two excellent" to the construction and management of enterprise culture. The cultivation of "three good qualities and two qualities" is the basis and condition for the rapid development of enterprises and their culture. Only by cultivating employees with solid work skills, strong professional skills and outstanding skills can we achieve the requirements of precision, accuracy, precision, precision and precision in the process of doing things. At the same time, it is through the cultivation of employees' "three good qualities and two qualities" that the foundation and standards for the selection of "five-star" employees such as intrinsic safety, honesty, quality standards, innovation, efficiency and value-added, learning and growth, happiness and beauty, and civilization are laid. "Three Excellence and Two Essentials" is the performance of the sinking focus of enterprise management, which lays the foundation for realizing independent management.
2. The main ways for railway transport enterprises to cultivate "three good and two excellent"
Note the "back" cell. Post cell is the platform for enterprise strategy, concept, talents, management and system to play a role. The quality of an enterprise depends on the quality of the post, its vitality depends on the vitality of the post, and its function depends on the function of the post. The most critical factor that determines the quality, vitality and function of a post lies in the quality, vitality and function of the post executor. To this end, our company's "three good and two excellent" training mainly focuses on the improvement of post operation ability. Strengthen the basic training of different posts according to different standards, and strive to make posts the foothold of culture, the improvement point of innovation, the source of value creation, the responsibility point, the implementation point, and the learning and progress point. We have grasped the foundation, strengthened the foundation, raised the level and stepped up.
Implement five major projects. The five major projects refer to professional knowledge and skills training project, vocational skills assistance project, professional skills training project, skill kung fu upgrading project and quality literacy strengthening project.
Implement professional knowledge and skills training programs. On the basis of solving the problem that employees should know and meet, we should innovate the training methods of employees and implement the "dual system" training, that is, the combination of schools and enterprises, focusing on enterprise training; Integrate theory with practice, focusing on practice. 20 1 1 year, we trained 749 employees. Among them, Xi Railway Bureau was entrusted to systematically train 22 locomotive drivers and 40 freight forwarders respectively. Two rail car students will be sent to Southwest Jiaotong University for one-month qualification training. While strengthening the study of workers' professional knowledge, it has promoted the development of corporate culture to a certain extent.
Implement vocational skills assistance projects. Actively carry out assistance activities, give full play to the exemplary role of chief employees, skilled technicians, innovation experts and skilled technicians, and realize the progress of all employees. The mentoring system has been established, and the "One Belt, One Belt" mentoring activities have been implemented to help employees become talents quickly by signing contracts and teaching by example.
Implement vocational skills training programs. Actively explore the ideas and methods of developing vocational skills training, combine vocational skills training with post operation standards, comprehensively decompose every step and requirement in the operation process of each post according to the requirements of national railway standards, shoot the process into a video, freeze the action into a picture, make a card board according to the post, and organize employees to carry out training step by step, which has achieved good results.
Implement the skill kung fu improvement project. Skill kungfu training is a powerful starting point for creating post technicians and technical skills. Our company scientifically formulates training plans, selects key training targets and continuously strengthens drills for positions with high skills and kung fu requirements. On the basis of good results, comprehensive promotion requires at least one skill and kung fu training program for each post, and through continuous intensive practice, the improvement of workers' skills and kung fu is guaranteed.
Implement quality literacy enhancement projects. Combine staff quality education with daily ideological and moral education. Vigorously advocate the concept of lifelong learning and strive to improve employees' learning ability, practical ability and innovation ability. Through civilized etiquette, lectures on disciples' rules and other activities, the political and ideological consciousness of the broad masses of workers has been greatly improved, and correct ideals, beliefs and core values have been established.
Combine employee's skill literacy education with systematic re-education and retraining to prevent knowledge aging and maintain the advanced nature of enterprise science and technology. Every year, the company hires experts to give lectures, entrust training, technical exchanges with the same industry and other different forms of training, so that it can accelerate the updating of knowledge, master cutting-edge skills and continuously meet the needs of the company's development.
Combine the cultivation of workers' physical and mental quality with amateur culture. We have established five associations of literature, calligraphy and painting, literature and art, ball games and chess, which provide a platform for employees to exchange ideas. By organizing literary evenings, staff basketball games, tug-of-war competitions, knowledge competitions and other activities, it not only enriches the amateur cultural life of employees, promotes the harmonious development of the company, but also improves the quality of employees, inspires their spirit, and improves their happiness index and work enthusiasm.
3. The significance of cultivating "three good and two fine" in railway transportation enterprises and its positive role in marketing.
A. The significance of cultivating "three good and two excellent" in railway transportation enterprises
Consolidate the company's security foundation. According to the analysis of previous railway accidents, 90% of railway accidents are caused by employees' neglect of safety knowledge and illegal operation. Through the implementation of the "three works and two elements" project, employees are encouraged to learn safety knowledge, master operating procedures and improve their job skills, so that standardized operations become the norm and employees' safety awareness is constantly improved.
And the economic benefit is improved. Through the construction of "three functions and two elements", the work skills of all employees have been improved, the work skills have been strengthened, the work efficiency has been significantly improved, the self-management of posts and the enthusiasm for creating efficiency have been promoted, and a solid foundation has been laid for the comprehensive completion of various indicators. In 20 1 1 year, the company completed the annual transportation task 56 days ahead of schedule, and completed the coal transportation12.96 million tons, achieving a profit of 32.5 million yuan and an increase in employees' income 13%, which truly realized post appreciation, enterprise efficiency increase and employee income increase.
Reduce the physical consumption of employees. Scientific and strict "three-work" training has corrected employees' mistakes and bad work habits, reduced unnecessary physical consumption in operation links, and realized "fast, stable and accurate" transportation operations.
Inspired the enthusiasm of employees to become talents. "Three Good and Two Excellent" team construction has innovated the training methods, paid attention to the training of operational skills and professional kung fu, changed the blind theoretical study in the past, and made employees feel the interest in learning and the initiative of learning constantly improved. At the same time, by vigorously rewarding post experts and five-star employees, the enthusiasm of employees to become talents has been stimulated, and the "three good" training has now become a compulsory course for employees to ask for training.
B. Corporate culture plays an active role in corporate marketing.
Companies should develop a culture that can motivate enterprises to succeed in the competition. Only in this way can enterprises succeed in the competition. The positive effects of corporate culture on corporate marketing are as follows: corporate culture plays a guiding role in marketing; Corporate culture has the role of image endorsement in marketing; Corporate culture creates characteristics for marketing and has competitive advantages; Corporate culture has transcendental function. Enterprise culture is a revolution in the history of enterprise management thought, and shaping and strengthening enterprise culture is a link that can not be ignored in implementing enterprise strategy, which shows that enterprise culture plays an important role in the marketing process of realizing its strategic objectives.
In terms of corporate culture construction, our company has done some preliminary practical exploration, but there are still many places to be further improved. We believe that under the correct leadership of the leaders of all departments, the company will be able to make the post management cultural brand building work deep, detailed and practical, and finally achieve the goal of strengthening the enterprise with culture. While ensuring economic benefits, it will also make Huangling Railway Company a brand company with superior corporate culture.
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