Founder: Mario Prada

Designer:

19 13 Mario Prada

Since the 1970s.

Brand series: Prada

MiuMiu (Second Line)

Category: clothing, underwear, leather goods, jewelry

Design style: the combination of knot elements is just right, fine and thick, natural and artificial, and fabrics with different materials and textures are unified in natural colors, which is extremely artistic.

Brand profile: Prada

Chinese name Prada.

A suit ranges from $2200 to $6000.

Prada

Prada is very popular all over the world, especially in Japan and Taiwan Province province. People all over the street are carrying PRADA nylon bags. However, few people know that the history of PRADA originated from 19 13, and started with the manufacture of high-grade leather products.

Prada men's wear is characterized by classic, simple and yet young designs, such as Italian Napoli suits in the 1960s. Because Muccia uses flexible and modern materials, it gives new ideas in retro, which can be said to create a popular and unique style.

PRADA products attach great importance to quality and are made in the most advanced factories in Italy, which is why PRADA products are very comfortable to wear. Despite emphasizing the younger brand style, the quality and durability remain unchanged, with special emphasis on complete after-sales service, which is also a tradition that PRADA, which started with high-grade leather products, still pays attention to.

Prada can be said to be an old brand, but because its products pursue perfection, regardless of age, this brand's awareness is no less than any other brand. To trace the history of Prada, we must start from the beginning of the 20th century. ...

Italians pay attention to family values, and fashion is no exception. Prada is one of them. Prada was founded in the early 20th century. Because of the active commercial trade, frequent traffic and business trips, the founder Mario Prada began to manufacture a series of handmade leather products for travel, and opened a boutique in 19 13. In 1970s, the fashion environment changed, and Prada was on the verge of bankruptcy. 1978, miuccia prada and her husband Patrizio Bertelli took over Prada and led Prada to a new milestone.

When Miusia took over, Prada was still a family handed down from generation to generation in Europe. Without innovation and breakthrough, it will easily decline. Miusia tried to find a new material different from the traditional leather material. After many attempts, she found nylon cloth from the materials used in the air force parachute. Based on light weight and durability, the "black nylon bag" becomes an instant hit! Prada didn't launch its first autumn and winter fashion show until 1989, and its design went against the trend at that time and won a lot of praise. In the 1990s, minimalism came into being under the slogan "Less is more", and Prada's simple and aesthetic uniform design coincided with the trend. 1993, Prada launched a series of men's wear and shoes in autumn and winter, and at one time its men's and women's wear and accessories became the best styles to pursue fashion simplicity and modernity. In the late 1990s, leisure sports became a craze, and Prada launched a Prada sports series with both functions and popular designs, which caused a whirlwind.

Prada's eye-catching performance is mainly attributed to the combination of Prada's design and modern lifestyle, which is not only reflected in fabrics, colors and styles, but also reflected in the philosophy of life behind its design, which coincides with the dual mentality of modern people pursuing practicality and fashion beauty, and realizes the perfect balance between function and aesthetics. It is not only the display of fashion trends, but also the extreme of modern aesthetics.

Movie: The Devil in Prada is also called the Devil in Fashion.

Introduction: Andrea, a girl who just graduated from school, happened to be an assistant editor of a top fashion magazine. However, the good times did not last long. Soon, Andrea found that her job was a nightmare, because her boss, Miranda, the female editor-in-chief, not only made a splash in the fashion circle, lived a luxurious life, but also tried to drink for herself!

Ordinary people are always curious about the lives of celebrities and rich people. If there are some "not-so-beautiful things" under these guys' glamorous appearance, the audience will have an appetite. In 2005, the popular novel The Devil of Prada ignited people's desire to spy on the life of female editors of top fashion magazines. Lauren weisberg, the author, once served as the assistant editor-in-chief of the famous American magazine Vogue, and hung up on the bestseller list in The New York Times for 15 weeks. Obviously, there is a story to tell. The devil collision between Meryl Streep and Anne Hathaway is definitely worth seeing.

This enterprise brand ranks145th in the top 500 world brands in 2006 compiled by the World Brand Lab.